Three dimensional billboard display using foam inserts and flexible cover

Abstract

A three-dimensional billboard display system features a flexible sheet of banner material having displayed content on a display side thereof, and a two-dimensional footprint area on the display side that is discretely identifiable from the displayed content. A flexible cover fastened to the flexible sheet in a position overlying the two-dimensional footprint area on the display side and enclosing a three-dimensional space between said cover and said flexible sheet. One or more inserts form a three-dimensional body of predetermined shape inside the three-dimensional space, the flexible cover spanning in taut condition over the three-dimensional body, thereby imparting the predetermined shape to the three-dimensional space and imparting the flexible cover with a three-dimensional form bulging outwardly from the display side of the flexible sheet. A reinforcement layer features a mesh or netting of criss-crossing webbing straps on a backside of the flexible sheet to carry the weight of the 3D embellishment.

The invention claimed is: 
     
       1. A three-dimensional billboard display system comprising:
 a flexible sheet of banner material having displayed advertisement, promotional or informational content on a display side of said flexible sheet; 
 a two-dimensional footprint area on the display side of said flexible sheet that is discretely identifiable from the displayed content; 
 a flexible cover fastened, or selectively fastenable, to the flexible sheet in a position overlying the two-dimensional footprint area on the display side of said flexible sheet to enclose a three-dimensional space between said cover and said flexible sheet; and 
 one or more inserts forming, or positionable with one another to form, a three-dimensional body of predetermined shape that resides, or is placeable at, the display side of the flexible sheet in an installed position overlying the two-dimensional footprint area to accept taut placement of the flexible cover over the three-dimensional body to impart the three-dimensional predetermined shape to said three-dimensional space and thereby provide the flexible cover with a three-dimensional form bulging outwardly from the display side of the flexible sheet to create a three-dimensional embellishment on said flexible sheet of banner material; 
 wherein said one or more inserts comprise a first set of fastening elements thereon by which said one or more inserts are fastened, or fastenable, to the flexible sheet. 
 
     
     
       2. The system of  claim 1  wherein said flexible banner comprises a second set of fastening elements thereon co-operably engaged, or engageable, with the first set of fastening elements to secure the one or more inserts to the flexible sheet. 
     
     
       3. The system of  claim 2  wherein the first and second sets of fastening elements comprises hook and loop fastening elements. 
     
     
       4. The system of  claim 3  wherein said hook and loop fastening elements comprise flexible belts with mounting portions attached to a first one of either said flexible sheet or said one or more inserts and free portions movable relative to said mounting portions, and mating pieces attached to a second of either said flexible sheet or said one or more inserts for receiving said free portions of the flexible belts to hold said one or more inserts to the flexible sheet. 
     
     
       5. The system of  claim 4  wherein the flexible belts are fastened through the flexible sheet to reinforcement members on a backside of the flexible sheet. 
     
     
       6. The system of  claim 4  wherein the flexible belts are attached to the flexible sheet, and the mating pieces are attached to said one or more inserts. 
     
     
       7. The system of  claim 6  wherein the flexible belts span across the two-dimensional footprint area, with the mounting portions residing within said mounting area two-dimensional footprint area and the free portions reaching beyond said footprint area at opposing sides thereof. 
     
     
       8. The system of  claim 7  wherein the mating pieces circumscribe multiple sides of the one or more inserts for mating of the flexible belts with said mating pieces in a manner wrapped around said multiple sides of the one or more inserts. 
     
     
       9. The system of  claim 1  wherein A three-dimensional billboard display system comprising:
 a flexible sheet of banner material having a display side for displaying advertisement, promotional or informational content, and a rear side that opposes said display side; 
 a two-dimensional footprint area on the display side of said flexible sheet that is discretely identifiable from the displayed content; 
 a three-dimensional body of predetermined shape that resides, or is placeable at, the display side of the flexible sheet in an installed position overlying the two-dimensional footprint area to impart a three-dimensional shape thereto and thereby provide a three-dimensional form bulging outwardly from the display side of the flexible sheet to create a three-dimensional embellishment on said flexible sheet of banner material; and 
 a first set of fastening elements attached to the three dimensional body and by which said three-dimensional body is fastened to the flexible sheet;  
 the flexible sheet has rear side that opposes the display side thereof, and a reinforcement layer is attached to the rear side of the flexible sheet and comprises flexible reinforcement members that are foldable together with the flexible banner, and said reinforcement layer provides reinforcement strength to the flexible sheet in order to enable support of the three-dimensional embellishment, as fastened thereto, in a cantilevered state jutting from the display side of the flexible sheet when the flexible sheet is installed on a billboard support structure. 
 
     
     
       10. The system of  claim 9  wherein the flexible reinforcement members are arranged in criss-crossing fashion to form a mesh or netting. 
     
     
       11. The system of  claim 9  wherein said flexible reinforcement members have a greater tear strength than said flexible sheet of banner material. 
     
     
       12. The system of  claim 9  wherein said flexible reinforcement members comprise webbing. 
     
     
       13. The system of  claim 9  wherein the flexible reinforcement members include a set of flexible reinforcement members running along a height dimension of the banner so as to lie in upright orientations in an installed state of the billboard display system, said set of flexible reinforcement members carrying installation loops at opposing top and bottom ends thereof to receive passage of mounting rods through said loops at top and bottom sides of reinforcement layer to enable tensioning of the flexible banner on a billboard support structure behind a display area thereof by use of ratchet straps connected to said mounting rods. 
     
     
       14. The system of  claim 1  wherein the one or more inserts reside in the installed position at the display side of the flexible sheet, occupy the predetermined shape three-dimensional space and are tautly covered by the flexible cover. 
     
     
       15. A three-dimensional billboard display system comprising:
 a flexible sheet of banner material having displayed advertisement, promotional or informational content on a display side of said flexible sheet; 
 a two-dimensional footprint area on the display side of said flexible sheet that is discretely identifiable from the displayed content; 
 a flexible cover fastened, or selectively fastenable, to the flexible sheet in a position overlying the two-dimensional footprint area on the display side of said flexible sheet to enclose a three-dimensional space between said cover and said flexible sheet; and 
 one or more inserts forming, or positionable with one another to form, a three-dimensional body of predetermined shape that resides, or is placeable at, the display side of the flexible sheet in an installed position overlying the two-dimensional footprint area to accept taut placement of the flexible cover over the three-dimensional body to impart the three-dimensional predetermined shape to said three-dimensional space and thereby provide the flexible cover with a three-dimensional form bulging outwardly from the display side of the flexible sheet to create a three-dimensional embellishment on said flexible sheet of banner material; 
 wherein the flexible sheet and the flexible cover comprise mating zipper teeth co-operating, or co-operable, with one another to achieve zippered fastening of the flexible cover to the flexible sheet along a perimeter of the two-dimensional footprint area. 
 
     
     
       16. A three-dimensional billboard display system comprising:
 a flexible sheet of banner material having displayed advertisement, promotional or informational content on a display side of said flexible sheet; 
 a two-dimensional footprint area on the display side of said flexible sheet that is discretely identifiable from the displayed content; 
 a flexible cover fastened, or selectively fastenable, to the flexible sheet in a position overlying the two-dimensional footprint area on the display side of said flexible sheet to enclose a three-dimensional space between said cover and said flexible sheet; and 
 one or more inserts forming, or positionable with one another to form, a three-dimensional body of predetermined shape that resides, or is placeable at, the display side of the flexible sheet in an installed position overlying the two-dimensional footprint area to accept taut placement of the flexible cover over the three-dimensional body to impart the three-dimensional predetermined shape to said three-dimensional space and thereby provide the flexible cover with a three-dimensional form bulging outwardly from the display side of the flexible sheet to create a three-dimensional embellishment on said flexible sheet of banner material; 
 wherein the one or more inserts comprise a plurality of inserts connected, or selectively connectable, to one another to form the three-dimensional body, and separable to one another for transport and storage. 
 
     
     
       17. The system of  claim 16  wherein the plurality of inserts comprise paired inserts having mated, or matable, male and female features thereon. 
     
     
       18. The system of  claim 17  wherein the male and female features define respective halves of a dovetail joint. 
     
     
       19. A method of creating a three-dimensional billboard display, the method comprising placing one or more inserts over a two-dimensional footprint area at a display side of a flexible banner such that the one or more inserts project forwardly from the display side of the banner with a predetermined three-dimensional shape, and securing a flexible cover to the flexible banner along a perimeter of the two-dimensional footprint area thereof in a position spanning over the one or inserts in a taut condition imparting said three-dimensional shape to said flexible cover, wherein the method is further characterized by inclusion of one or more of the following steps:
 (a) prior to securing the flexible cover to the flexible banner, assembling a plurality of said inserts to one another to form the predetermined three-dimensional shape; 
 (b) prior to securing the flexible cover to the flexible banner, fastening the one or more inserts to the banner independently of the flexible cover; and 
 (c) when securing the flexible cover to the flexible banner, securing the flexible cover to the flexible banner by zippered connection thereto. 
 
     
     
       20. The method of  claim 19  comprising step (a). 
     
     
       21. The method of  claim 19  comprising step (b). 
     
     
       22. The method of  claim 19  comprising step (c). 
     
     
       23. The system of  claim 9  wherein the reinforcement layer spans at least the two-dimensional footprint area that is overlain by the installed position of the three-dimensional embellishment. 
     
     
       24. The system of  claim 23  wherein the reinforcement layer spans less than an entirety of the flexible sheet. 
     
     
       25. The system of  claim 9  comprising a second set fastening elements attached to the flexible sheet of banner material that are co-operably engaged with the first of one or more fastening elements fasten the three-dimensional body to the flexible sheet.