Developing electronic documents providing E-commerce tools

Abstract

A method of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet is provided. The method includes, during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed; saving the information at a first database that is coupled to the user interface; obtaining the element for marketing of the type indicated; and causing the display of the element for marketing at the second website when the first website is activated with respect to the internet. The element for marketing includes at least one of a banner ad concerning the first website and a link to the first website. Further provided is a method of assisting a website designer in establishing an e-commerce feature on a first website being designed by the website designer for access by third parties upon the activation of the first website on the internet, wherein the e-commerce feature is at least one of a shopping cart and an auction.

What is claimed is: 
     
       1. A method of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet, the method comprising:
 during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed; 
 saving the information at a first database that is coupled to the user interface; 
 obtaining the element for marketing of the type indicated; 
 causing the display of the element for marketing at the second website when the first website is activated with respect to the internet, wherein the element for marketing includes at least one of a banner ad concerning the first website and a link to the first website; 
 determining whether a reciprocal site for the display of at least one marketing element of a third party website exists in the first website being designed; and 
 creating the reciprocal site for the display of the at least one marketing element of the third party website when the reciprocal site does not yet exist in the first website being designed; and 
 when the element for marketing the first website is a banner ad concerning the first website, causing the sequential display at the reciprocal site of the first website of a plurality banner ads respectively concerning a plurality of third party websites, when the first website is activated with respect to the internet. 
 
     
     
       2. The method of  claim 1 , further comprising:
 when the element for marketing the first website is a banner ad concerning the first website, causing the sequential display at the reciprocal site of the first website of a plurality banner ads respectively concerning a plurality of third party websites, when the first website is activated with respect to the internet.   
     
     
       3. The A method of  claim 1 , further of assisting a website designer in establishing an arrangement between a first website being designed by the website designer and a second website in order to market the first website at the second website upon the activation of the first website on the internet, the method comprising:
 during design of the first website, receiving information at a user interface indicating a type of an element for marketing that is to be displayed at the second website, and information specifying the second website at which the element is to be displayed; 
 saving the information at a first database that is coupled to the user interface; 
 obtaining the element for marketing of the type indicated; 
 causing the display of the element for marketing at the second website when the first website is activated with respect to the internet, wherein the element for marketing includes at least one of a banner ad concerning the first website and a link to the first website; 
 determining whether a reciprocal site for the display of at least one marketing element of a third party website exists in the first website being designed; 
 creating the reciprocal site for the display of the at least one marketing element of the third party website when the reciprocal site does not yet exist in the first website being designed; and  
 when the element for marketing the first website is a link to the first website, causing the display at the reciprocal site of the first website of a plurality of links to the plurality of third party websites, when the first website is activated with respect to the internet. 
 
     
     
       4. A method, within a computer hardware website implementation system, of establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:
 registering the second website with the website implementation system; 
 receiving, by the website implementation system, a request by a first user to implement the first website; 
 receiving, by the website implementation system, a selection by the first user as to a second functional marketing element to be activated on the second website; 
 establishing, by the website implementation system, a reciprocal site in the first website for a first functional marketing element; and 
 upon the first website being activated with respect to the internet, the computer website implementation system implementing the reciprocal arrangement by causing
 (i) the first website to implement the first functional marketing element, and 
 (ii) the second website to implement the second functional marketing element, wherein 
 
 the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and 
 the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website. 
 
     
     
       5. A computer hardware website implementation system for establishing a reciprocal arrangement between a first website and a preexisting second website, comprising:
 at least one processor, the at least one processor configured for
 registering the second website with the website implementation system; 
 receiving a request by a first user to implement the first website; 
 receiving a selection by the first user as to a second functional marketing element to be activated on the second website; 
 establishing a reciprocal site in the first website for a first functional marketing element; and 
 implementing, upon the first website being activated with respect to the internet, the reciprocal arrangement by causing
 (i) the first website to implement the first functional marketing element, and 
 (ii) the second website to implement the second functional marketing element, wherein 
 
 
 the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and 
 the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website. 
 
     
     
       6. The website implementation system of  claim 5 , further comprising a database of registered websites. 
     
     
       7. A computer program product including a computer-readable storage medium having stored therein computer usable program code for establishing a reciprocal arrangement between a first website and a preexisting second website, the computer usable program code, which when executed by a computer hardware implementation system, causing the computer hardware implementation system to perform:
 registering the second website with the website implementation system; 
 receiving a request by a first user to implement the first website; 
 receiving a selection by the first user as to a second functional marketing element to be activated on the second website; 
 establishing a reciprocal site in the first website for the first functional marketing element; and 
 upon the first website being activated with respect to the internet, implementing the reciprocal arrangement by causing
 (i) the first website to implement a first functional marketing element, and 
 (ii) the second website to implement the second functional marketing element, wherein 
 
 the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second website, and 
 the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first website. 
 
     
     
       8. A method, within a computer hardware web page implementation system, of establishing a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:
 generating, by the web page implementation system, a second functional marketing element, associated with the first user, to be activated on the second web page;   establishing, by the web page implementation system, a reciprocal site in the first web page for a first functional marketing element; and   implementing, by the web page implementation system and upon the first web page being activated with respect to the internet, the reciprocal arrangement by causing
 (i) the first web page to implement the first functional marketing element, and 
 (ii) the second web page to implement the second functional marketing element, wherein 
   the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and   the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.   
     
     
       9. The method of claim 8, further comprising
 including, within the first web page, a web asset provided by a third party separate from the computer hardware system.   
     
     
       10. The method of claim 9, further comprising
 causing, based upon the web asset being included within the first web page site, the third party to be compensated.   
     
     
       11. The method of claim 9, wherein
 the web asset is a functional application.   
     
     
       12. The method of claim 8, wherein
 the second functional marketing element includes an image.   
     
     
       13. The method of claim 12, further comprising
 receiving, from the first user, the image.   
     
     
       14. A computer hardware web page implementation system configured to establish a reciprocal arrangement between a first web page, associated with a first user, and a second web page, comprising:
 at least one processor, wherein the at least one processor is configured to perform:
 receiving a request by the first user to implement the first web page; 
 generating a second functional marketing element, associated with the first user, to be activated on the second web page; 
 establishing a reciprocal site in the first web page for a first functional marketing element; and 
 implementing the reciprocal arrangement upon the first web page being activated with respect to the internet by causing
 (i) the first web page to implement the first functional marketing element, and 
 (ii) the second web page to implement the second functional marketing element, wherein 
 
   the first functional marketing element directs, via the internet, a second user of the first functional marketing element to the second web page, and   the second functional marketing element directs, via the internet, a third user of the second functional marketing element to the first web page.   
     
     
       15. The system of claim 14, wherein the at least one processor is further configured to perform:
 including, within the first web page, a web asset provided by a third party separate from the computer hardware system.   
     
     
       16. The system of claim 15, wherein the at least one processor is further configured to perform:
 causing, based upon the web asset being included within the first web page site, the third party to be compensated.   
     
     
       17. The system of claim 15, wherein the web asset is a functional application. 
     
     
       18. (Twice Amended) The system of claim 14, wherein
 the second functional marketing element includes an image.   
     
     
       19. The system of claim 18, wherein the at least one processor is further configured to perform:
 receiving, from the first user, the image.   
     
     
       20. The method of claim 8, wherein
 the first functional marketing element consists of a hyperlink to the second web page, and   the second functional marketing element consists of a hyperlink to the first web page.   
     
     
       21. The method of claim 20, wherein
 the reciprocal arrangement is based upon both the first user and a user associated with the second web page opting into the reciprocal arrangement.   
     
     
       22. The system of claim 14, wherein
 the first functional marketing element consists of a hyperlink to the second web page, and   the second functional marketing element consists of a hyperlink to the first web page.   
     
     
       23. The system of claim 22, wherein
 the reciprocal arrangement is based upon both the first user and a user associated with the second web page opting into the reciprocal arrangement.   
     
     
       24. The method of claim 4, wherein
 the first functional marketing element consists of a hyperlink to the second website, and   the second functional marketing element consists of a hyperlink to the first website.   
     
     
       25. The method of claim 24, wherein
 the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.   
     
     
       26. The system of claim 5, wherein
 the first functional marketing element consists of a hyperlink to the second website, and   the second functional marketing element consists of a hyperlink to the first website.   
     
     
       27. The system of claim 26, wherein
 the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.   
     
     
       28. The computer program product of claim 7, wherein
 the first functional marketing element consists of a hyperlink to the second website, and   the second functional marketing element consists of a hyperlink to the first website.   
     
     
       29. The computer program product of claim 28, wherein
 the reciprocal arrangement is based upon both the first user and a user associated with the second website opting into the reciprocal arrangement.