Pop-up picture card

Abstract

A picture display card ( 2 ) which may be rectangular, circular or any shape, comprising an interior sliding member ( 16 ), which is attached to the end of a display panel ( 24 ), at an extension ( 26 ), which when pulled at tab ( 19 ) from the opposite end of the device ( 2 ) raises the said panel ( 24 ) from the top-surface ( 23 ) into a vertical position, by levering the said panel ( 24 ) about a fulcrum on two projecting arms ( 28 ), cut from the top surface ( 23 ). A projecting spur ( 27 ) extending from the base of the display panel ( 24 ) engages with a slit ( 20 ), cut into the base ( 18 ), going through an aperture ( 17 ) on the sliding member ( 16 ), locking the said panel ( 24 ) into the vertical position.

What is claimed is:  
     
       1. A graphic display device comprising an envelope ( 18 ,  23 ) and a display panel ( 24 ) attached to the envelope by two arms ( 28 ) a opposite sides of the display panel ( 24 ), said display panel and arms being cut from a top surface ( 23 ) of the envelope; an internal sliding member ( 16 ) being slidable in the envelope ( 18 ,  23 ) and attached top an extension portion ( 26 ) of the display panel ( 24 ) extending from a fold ( 0 — 0 ) at a base of the display panel between said arms ( 28 ), such that when a tab ( 19 ) at an end of the sliding member ( 16 ) remote from said extension portion is pulled, the display panel ( 24 ) is rotated about a fulcrum formed by fold lines (R—R, P—P) running transversely in the arms ( 28 ) from a first position in which the display panel ( 24 ) is flush with base section ( 18 ) of the envelope to a second position in which the display panel ( 24 ) is at i angle to the base section ( 18 ). 
     
     
       2. A graphic display device according to  claim 1 , wherein graphics or images are located both on a surface of the display panel ( 24 ) facing the sliding member ( 16 ) in the first position, and a surface of the sliding member ( 16 ) facing the display panel ( 24 ), said graphics or images being concealed in the first position and displayed in the second position. 
     
     
       3. A graphic display device according to  claim 2 , wherein the display panel ( 24 ) is locked in the second position by means of a projection ( 27 ) extending from the base of the display panel ( 24 ), which projection engages with an aperture ( 2 ) in the base section ( 18 ) of the envelope. 
     
     
       4. A graphic display device according to  claim 3 , including guides ( 21 ,  22 ) serving to confine the sliding member ( 16 ) on either side as the sliding member moves lengthways within the envelope ( 18 ,  23 ). 
     
     
       5. A graphic display device according to  claim 3 , wherein in a deployed position, the display panel ( 24 ), has continued it's movement past a position perpendicular to the envelope ( 18 ,  23 ) and lies flat against the envelope ( 18 ,  23 ). 
     
     
       6. A graphic display device according to  claim 1 , wherein the angle is a right angle. 
     
     
       7. A graphic display device according to  claim 1 , wherein both surfaces of the display panel ( 24 ) bear images or information. 
     
     
       8. A graphic display device comprising an envelope ( 3 ,  8 ), and a display panel ( 11 ), an interior sliding member ( 12 ) within the envelope being attached to the display pane ( 11 ) at a position which in use is below a fulcrum of the display panel ( 11 ) formed by an edge (E—E) of an interior fixed member ( 10 ) fixed within the envelope, the display panel ( 11 ) extending, in a position prior to deployment, on the same plane as the envelope ( 3 ,  8 ) within an aperture ( 9 ) in the envelope which aperture is marginally larger than the display panel ( 11 ) in which position an image or graphic on the side of the display panel ( 11 ) facing the envelope, is hidden, the sliding member ( 12 ) being arranged to lever the display panel ( 11 ) upright by rotating a shorter end of the display panel ( 11 ) extending beyond the edge (E—E) forming the fulcrum and thereby raising a longer, outside part of the panel ( 11 ) into an upright position. 
     
     
       9. A graphic display device according to  claim 8 , wherein the interior sliding member ( 12 ) has tab ( 13 ) on its end remote from the display panel ( 11 ), which tab can be pulled to deploy the display panel ( 11 ) into the upright position. 
     
     
       10. A graphic display device according to  claim 9  wherein the interior sliding member ( 12 ) is movable in two opposite longitudinal directions within the envelope ( 3 ,  8 ) and is confined on two sides by guides ( 6 ,  7 ). 
     
     
       11. A graphic display device according to  claim 10  wherein the display panel ( 11 ) is movable to the upright position by a single movement comprising either pulling said tab ( 13 ) or pushing the interior sliding member ( 12 ) inwardly of the envelope through an indented aperture cut into the envelope through an indented aperture cut into the envelope ( 3 ,  8 ) at am end thereof remote from the tab ( 13 ). 
     
     
       12. A graphic display device according to  claim 11 , wherein the envelope ( 3 ,  8 ) has a bottom panel ( 3 ) and the display panel ( 11 ) has a projection ( 27 ) at its base which in the upright position of the display panel ( 11 ) engages with an aperture ( 4 ) cut into the bottom panel ( 3 ) of the envelope, ( 3 ,  8 ). 
     
     
       13. A graphic display device according to  claim 12  wherein the position of the aperture ( 4 ) in the bottom panel ( 3 ) determines the angle between the display panel ( 11 ) and the envelope ( 3 ,  8 ) in the upright position. 
     
     
       14. A graphic display device according to  claim 13 , wherein in the upright position, the display panel ( 11 ) is perpendicular to the envelope ( 3 ,  8 ). 
     
     
       15. A graphic display device according to  claim 13 , wherein in the upright position, the display panel ( 11 ) has continued its movement past a position perpendicular to the envelope ( 3 ,  8 ), and lies flat against the envelope ( 3 ,  8 ).