Use of norbornyl oxyacetaldehyde in augmenting or enhancing aroma of detergents or fabric softeners

Abstract

Described is a compound having the structure: ##STR1## a norbornyl oxyacetaldehyde, prepared by oxidizing the norbornyl oxyethanol compound having the structure: ##STR2## using air or oxygen and a silver or copper chromite catalyst; and organoleptic uses of such oxidation product in the field of perfumery, colognes and perfumed articles (e.g. perfumed plastics, solid or liquid anionic, cationic, nonionic or zwitterionic detergents, fabric softener compositions or drier-added fabric softener articles).

What is claimed is: 
     
       1. A process for augmenting or enhancing the aroma of a solid or liquid anionic, cationic, nonionic or zwitterionic detergent comprising the step of intimately admixing with the said solid or liquid anionic, cationic, nonionic or zwitterionic detergent an aroma augmenting or enhancing quantity of the norbornyl oxyacetaldehyde having the structure: ##STR46## 
     
     
       2. A process for augmenting or enhancing the aroma of a fabric softener composition or fabric softener article comprising the step of intimately admixing with said fabric softener composition or said fabric softener article an aroma augmenting or enhancing quantity of the norbornyl oxyacetaldehyde having the structure: ##STR47##