Content shaping and routing in a network

Abstract

Technologies are shown for content data transmission bandwidth management involving receiving content data for a mobile device, transmitting the content data at an initial bit rate, and introducing a delay in the communication channel to activate an adaptive bit rate (ABR) capability in the mobile device. The technologies can include receiving feedback pertaining to content data consumption in the mobile device and adjusting the delay in the communication channel to increase or decrease the bit rate of the ABR capability responsive to the feedback. The technologies can include determining an initial resolution of the content data during a trial period during transmitting content data to the mobile device and adjusting the delay in the communication channel to increase or decrease the bit rate of the ABR capability in the mobile device to a target bit rate.

I claim: 
     
         1 . A computer implemented content data transmission bandwidth management method, the method comprising: 
 receiving content data directed toward a mobile client;    determining a first content data resolution for the mobile client based at least in part on control information;   transmitting the content data in a communication channel to the mobile client; and   introducing a delay in the communication channel to activate an adaptive bit rate (ABR) capability in the mobile client to adjust a bit rate of the communication channel to obtain the first content data resolution.   
     
     
         2 . The computer implemented method of  claim 1 , the method further comprising: 
 receiving updated control information; and    adjusting the delay in the communication channel to increase or decrease the bit rate of the ABR capability in the mobile device responsive to the updated control information.    
     
     
         3 . The computer implemented method of  claim 1 , where the control information comprises at least one of the following: 
 network status information;   Radio Access Network (RAN) conditions;   service subscriber information;    business rules; and   content service information.   
     
     
         4 . The computer implemented method of  claim 3 , where the network status information includes at least one of a status of a wireless network and one or more characteristics of a wireless network that provides the communication channel to the mobile device received from a cellular data network (CDN) operator for the wireless network. 
     
     
         5 . The computer implemented method of  claim 3 , where the service subscriber information includes at least one of a service term and plan information received from a subscriber service provider. 
     
     
         6 . The computer implemented method of  claim 3 , where the content service information includes information received from a content service provider that provides the content data. 
     
     
         7 . The computer implemented method of  claim 1 , where the control information includes a user selection by a user of the mobile device for bandwidth reduction processing corresponding to one or more applications.  
     
     
         8 . A system for content data transmission bandwidth management, the system comprising: 
 one or more processors; and    one or more memory devices in communication with the one or more processors, the memory devices having computer-readable instructions stored thereupon that, when executed by the processors, cause the processors to perform a method for content data transmission bandwidth management, the method comprising:    receiving content data directed toward a mobile client;    determining a first content data resolution for the mobile client based at least in part on control information;   transmitting the content data in a communication channel to the mobile client; and   introducing a delay in the communication channel to activate an adaptive bit rate (ABR) capability in the mobile client to adjust a bit rate of the communication channel to obtain the first content data resolution.   
     
     
         9 . The system of  claim 8 , the method further comprising: 
 receiving updated control information; and    adjusting the delay in the communication channel to increase or decrease the bit rate of the ABR capability in the mobile device responsive to the updated control information.    
     
     
         10 . The system of  claim 8 , where the control information comprises at least one of the following: 
 network status information;   Radio Access Network (RAN) conditions;   service subscriber information;    business rules; and   content service information.   
     
     
         11 . The system of  claim 10 , where the network status information includes at least one of a status of a wireless network and one or more characteristics of a wireless network that provides the communication channel to the mobile device received from a cellular data network (CDN) operator for the wireless network. 
     
     
         12 . The system of  claim 10 , where the service subscriber information includes at least one of a service term and plan information received from a subscriber service provider. 
     
     
         13 . The system of  claim 10 , where the content service information includes information received from a content service provider that provides the content data. 
     
     
         14 . The system of  claim 8 , where the control information includes a user selection by a user of the mobile device for bandwidth reduction processing corresponding to one or more applications.  
     
     
         15 . One or more computer readable media having computer executable instructions stored thereon which, when executed by one or more processors, cause the processors to execute a method for content data transmission bandwidth management, the method comprising: 
 receiving content data directed toward a mobile client;    determining a first content data resolution for the mobile client based at least in part on control information;   transmitting the content data in a communication channel to the mobile client; and   introducing a delay in the communication channel to activate an adaptive bit rate (ABR) capability in the mobile client to adjust a bit rate of the communication channel to obtain the first content data resolution.   
     
     
         16 . The computer readable media of  claim 15 , where the method includes: 
 receiving updated control information; and    adjusting the delay in the communication channel to increase or decrease the bit rate of the ABR capability in the mobile device responsive to the updated control information.    
     
     
         17 . The computer readable media of  claim 15 , where the control information comprises at least one of the following: 
 network status information;   Radio Access Network (RAN) conditions;   service subscriber information;    business rules; and   content service information.   
     
     
         18 . The computer readable media of  claim 15 , where the network status information includes at least one of a status of a wireless network and one or more characteristics of a wireless network that provides the communication channel to the mobile device received from a cellular data network (CDN) operator for the wireless network. 
     
     
         19 . The computer readable media of  claim 15 , where the service subscriber information includes at least one of a service term and plan information received from a subscriber service provider. 
     
     
         20 . The computer readable media of  claim 15 , where the content service information includes information received from a content service provider that provides the content data.