Market segment analysis of product or service offerings

Abstract

This disclosure describes a market segment analysis (MSA) system that facilitates a cluster analysis of market segment data and performance metrics to identify data patterns between individual market segments within a designated market region. Particularly, the MSA system may quantify current performance of existing vendor product or service offerings within a market segment relative to historical performance of the vendor product or service offering within the market segment. Further, the MSA system may quantify current performance of a vendor product or service offering relative to current peer performance of the same or substantially similar vendor product or service offerings within additional market segments. The MSA system may recommend one or more additional market segments for an offering of the vendor product or service. Alternatively, or additionally, the MSA system may recommend one or more vendor product or service offering(s) for a target market segment of a designated market region.

1 - 16 . (canceled) 
     
     
         17 . One or more non-transitory computer-readable media storing computer-executable instructions, that when executed on one or more processors, causes the one or more processors to perform acts comprising:
 receiving, from a vendor platform of one or more vendor platforms, a request to identify a vendor product or service offering for a target market segment of a designated market region;   retrieving, from the one or more vendor platforms, market segment data associated with the designated market region, the market segment data including data relating to product or service offerings within individual market segments of the designated market region;   generating performance metrics associated with the individual market segments, based at least in part on the market segment data, the performance metrics indicating a viability of the vendor product or service offering within the individual market segments;   parsing the market segment data and the performance metrics to identify data patterns between the individual market segments;   determining that a similarity between the target market segment and an additional market segment of the individual market segments is greater than a predetermined similarity threshold, based at least in part on the data patterns of the individual market segments; and   identifying the vendor product or service offering based at least in part on the market segment data associated with the additional market segment.   
     
     
         18 . The one or more non-transitory computer-readable media of  claim 17 , wherein the data patterns between the individual market segments are associated with at least one of a performance of the vendor product or service offering, vendor client profile data, or operational data of vendor hardware or software infrastructure. 
     
     
         19 . The one or more non-transitory computer-readable media of  claim 17 , wherein the one or more vendor platforms correspond to an accounting platform, a supply and distributions platform, an operations platform, a sales and marketing platform, a customer care platform, or a technical service care platform. 
     
     
         20 . The one or more non-transitory computer-readable media of  claim 17 , wherein the performance metrics include at least one of a client adoption rate of the product or service offering, a transfer-in rate of clients transferring to the vendor product or service offering from other vendor product or service offerings, or a transfer-out rate of clients transferring away from the vendor product or service offering to other vendor product or service offerings. 
     
     
         21 . The one or more non-transitory computer-readable media of  claim 17 , wherein the market segment data includes a quality of service index that is associated with vendor hardware or software of the target market segment. 
     
     
         22 . The one or more non-transitory computer-readable media of  claim 21 , wherein:
 the market segment data indicates that a vendor is operating a wireless network, and   the quality of service index is based on service data that is associated with the wireless network and that includes network latency, jitter, echo, packet loss, downlink throughput, excessive tilt indications, uplink throughput, or a network-specific responsiveness of hardware and software elements.   
     
     
         23 . The one or more non-transitory computer-readable media of  claim 17 , wherein generating the performance metrics associated with the individual market segments comprises:
 normalizing the market segment data associated with the target market segment; and   generating the performance metrics based on the normalized market segment data.   
     
     
         24 . The one or more non-transitory computer-readable media of  claim 23 , wherein normalizing the market segment data associated with the target market segment is based at least in part on a number of subscriber consumers within the target market segment and a number of non-subscriber consumers within the target market segment. 
     
     
         25 . A system, comprising:
 one or more processors; and   memory coupled to the one or more processors, the memory including one or more modules that are executable by the one or more processors to perform the acts of:
 receiving, from a vendor platform of one or more vendor platforms, a request to identify a vendor product or service offering for a target market segment of a designated market region; 
 retrieving, from the one or more vendor platforms, market segment data associated with the designated market region, the market segment data including data relating to product or service offerings within individual market segments of the designated market region; 
 generating performance metrics associated with the individual market segments, based at least in part on the market segment data, the performance metrics indicating a viability of the vendor product or service offering within the individual market segments; 
 parsing the market segment data and the performance metrics to identify data patterns between the individual market segments; 
 determining that a similarity between the target market segment and an additional market segment of the individual market segments is greater than a predetermined similarity threshold, based at least in part on the data patterns of the individual market segments; and 
 identifying the vendor product or service offering based at least in part on the market segment data associated with the additional market segment. 
   
     
     
         26 . The system of  claim 25 , wherein the data patterns between the individual market segments are associated with at least one of a performance of the vendor product or service offering, vendor client profile data, or operational data of vendor hardware or software infrastructure. 
     
     
         27 . The system of  claim 25 , wherein the one or more vendor platforms correspond to an accounting platform, a supply and distributions platform, an operations platform, a sales and marketing platform, a customer care platform, or a technical service care platform. 
     
     
         28 . The system of  claim 25 , wherein the performance metrics include at least one of a client adoption rate of the product or service offering, a transfer-in rate of clients transferring to the vendor product or service offering from other vendor product or service offerings, or a transfer-out rate of clients transferring away from the vendor product or service offering to other vendor product or service offerings. 
     
     
         29 . The system of  claim 25 , wherein the market segment data includes a quality of service index that is associated with vendor hardware or software of the target market segment. 
     
     
         30 . The system of  claim 29 , wherein:
 the market segment data indicates that a vendor is operating a wireless network, and   the quality of service index is based on service data that is associated with the wireless network and that includes network latency, jitter, echo, packet loss, downlink throughput, excessive tilt indications, uplink throughput, or a network-specific responsiveness of hardware and software elements.   
     
     
         31 . The system of  claim 25 , wherein generating the performance metrics associated with the individual market segments comprises:
 normalizing the market segment data associated with the target market segment; and   generating the performance metrics based on the normalized market segment data.   
     
     
         32 . The system of  claim 31 , wherein normalizing the market segment data associated with the target market segment is based at least in part on a number of subscriber consumers within the target market segment and a number of non-subscriber consumers within the target market segment. 
     
     
         33 . A computer implemented method, comprising:
 receiving a recommendation request to identify a product or service for a target market segment within a designated market region;   retrieving, from one or more vendor platform, market segment data associated with the designated market region;   generating performance metrics associated with the market segment, based at least in part on the market segment data;   performing a cluster analysis to identify additional market segments that are substantially similar to the target market segment, based at least in part on data patterns between product and service offerings within the target market segment and additional market segments;   generating one or more market segment scores that indicate a viability of a product or service offering within the target market segment, base at least in part on vendor product or service offerings within the additional market segments; and   recommending one or more vendor product or service offerings for the target market segment, based at least in part on the one or more market segment scores.   
     
     
         34 . The method of  claim 33 , wherein the data patterns between the individual market segments are associated with at least one of a performance of the vendor product or service offering, vendor client profile data, or operational data of vendor hardware or software infrastructure. 
     
     
         35 . The method of  claim 33 , wherein the one or more vendor platforms correspond to an accounting platform, a supply and distributions platform, an operations platform, a sales and marketing platform, a customer care platform, or a technical service care platform. 
     
     
         36 . The method of  claim 33 , wherein the performance metrics include at least one of a client adoption rate of the product or service offering, a transfer-in rate of clients transferring to the vendor product or service offering from other vendor product or service offerings, or a transfer-out rate of clients transferring away from the vendor product or service offering to other vendor product or service offerings.