Sanitary tissue product packages and arrays comprising package front face elements

Abstract

The present disclosure discloses arrays of sanitary tissue products where front faces of the packages comprise reveals and/or novel arrangements of front face elements, including brand names, brand logos, sub-brand names, and/or claims.

What is claimed is: 
     
         1 . A retail store shelf array of disposable sanitary tissue products, comprising:
 a first package comprising a first front face disposed as aisle facing, the first package comprising a first sanitary tissue product;   a second package comprising a second front face disposed as aisle facing, the second package comprising a second sanitary tissue product;   wherein the first front face comprises a first reveal and wherein the second front face comprises a second reveal;   wherein the first reveal is closed such that it does not extend to an edge of the first front face, and wherein the second reveal is open such that it extends to an edge of the second front face; and   wherein the first and second packages are manufactured by the same company and/or comprise the same brand name.   
     
     
         2 . The array of  claim 1 , wherein the first and second packages comprise paper towel rolls. 
     
     
         3 . The array of  claim 1 , wherein the first and second packages comprise bath tissue rolls. 
     
     
         4 . The array of  claim 1 , wherein the first and second packages comprise facial tissue. 
     
     
         5 . The array of  claim 1 , wherein the first package is a lower tier than the second package. 
     
     
         6 . The array of  claim 1 , wherein the first and second brand logos the same. 
     
     
         7 . The array of  claim 1 , wherein the first and second brand names are the same. 
     
     
         8 . The array of  claim 1 , wherein the first and second reveals are different shapes. 
     
     
         9 . The array of  claim 1 , wherein the first and second reveals are different sizes. 
     
     
         10 . The array of  claim 1 , wherein the first reveal is selected from the group of shapes consisting of triangles, circles, ovals, arcs, squares, rectangles, and combinations thereof. 
     
     
         11 . The array of  claim 1 , wherein the second reveal is selected from the group of shapes consisting of triangles, circles, ovals, arcs, squares, rectangles, and combinations thereof. 
     
     
         12 . The array of  claim 1 , wherein the first reveal is above the first brand. 
     
     
         13 . The array of  claim 1 , wherein the first brand is above a first sub-brand. 
     
     
         14 . The array of  claim 1 , wherein the first sub-brand is above the first claim. 
     
     
         15 . The array of  claim 1 , wherein each of the first brand logo, the first sub-brand name, and the first claim overlaps the first center vertical axis. 
     
     
         16 . The array of  claim 1 , wherein the second claim does not overlap the first center vertical axis. 
     
     
         17 . The array of  claim 1 , wherein the first and second packages are commonly branded. 
     
     
         18 . The array of  claim 1 , wherein the first package conveys value and/or affordability. 
     
     
         19 . The array of  claim 1 , wherein the second package conveys premiumness. 
     
     
         20 . The array of  claim 1 , wherein the first and second packages convey strength. 
     
     
         21 . The array of  claim 1 , wherein the first and second packages convey absorbency. 
     
     
         22 . The array of  claim 1 , wherein a second VFS of the second sanitary product is at least 5% different than, but within 10% of a first VFS of the first sanitary tissue product. 
     
     
         23 . The array of  claim 1 , wherein a second wet burst of the second sanitary product is at least 5% different than, but within 10% of a first wet burst of the first sanitary tissue product. 
     
     
         24 . The array of  claim 1 , wherein a second SST of the second sanitary product is at least 5% different than, but within 10% of a first SST of the first sanitary tissue product. 
     
     
         25 . The array of  claim 1 , wherein a second TDT of the second sanitary product is at least 5% different than, but within 10% of a first TDT of the first sanitary tissue product.