Integrated Order Management for Publishing Digital Content Campaigns

Abstract

Integrated systems and method for integrated management of advertising campaigns are provided. The system provides a user device with access to a centralized transaction platform server based on authentication information provided by the user device, which is verified by one or more integrated third party systems utilized by the one or more users. The system receives data regarding inventory from the one or more integrated third party systems, wherein the data is received via an application programming interface (API). The system aggregates a collection of available inventory based on the data regarding the inventory from the one or more integrated third party system. The system filters the aggregated collection of available inventory based on one or more categories of the inventory. The system generates, on a graphical user interface, a custom display based on a received criteria that matches the one or more categories of the inventory.

What is claimed is: 
     
         1 . A method of integrated order management for digital content campaigns, the method comprising:
 receiving an access request from a user device at an online management server associated with a web uniform resource locator (URL), wherein the user device is associated with a server system;   automatically mapping one or more accounts associated with the server system;   synchronizing data between the server system and a database of the online management server in accordance with the mapped accounts via an application programming interface (API);   generating a graphic user interface for the user device, the graphic user interface presenting a real-time list of available digital content options based on the synchronized data;   receiving one or more order selections from the real-time list presented in the graphic user interface; and   syncing data regarding an order based on the order selections to the server system in real-time.   
     
     
         2 . The method of  claim 1 , wherein the server system includes a seller server system, and wherein the synchronized data includes digital content inventory associated with the seller server system. 
     
     
         3 . The method of  claim 2 , wherein the seller server system is associated with one or more predefined approval workflows, and further comprising automatically generating the order based on the predefined approval workflows. 
     
     
         4 . The method of  claim 2 , wherein the options include tools selectable to create a proposal based on the order selections and one or more specified parameters. 
     
     
         5 . The method of  claim 4 , wherein the graphic user interface further includes a status of a plurality of proposals including the created proposal associated with the server system. 
     
     
         6 . The method of  claim 4 , further comprising initiating online placement of digital content inventory associated with the order based on the specified parameters. 
     
     
         7 . The method of  claim 1 , wherein the server system includes a buyer server system, and wherein the real-time list includes digital content inventory associated with a plurality of different seller server systems. 
     
     
         8 . The method of  claim 7 , wherein the graphic user interface further presents real-time metrics associated with the digital content inventory. 
     
     
         9 . The method of  claim 8 , wherein the metrics are presented in association with one or more different campaigns corresponding to different sets of the digital content inventory. 
     
     
         10 . The method of  claim 7 , wherein the graphic user interface further presents one or more proposals from one or more of the different seller systems, each proposal corresponding to a different set of digital content inventory. 
     
     
         11 . A system of integrated order management for digital content campaigns, the system comprising:
 a communication interface that communicates over a communication network to receive an access request from a user device at an online management server associated with a web uniform resource locator (URL), wherein the user device is associated with a server system; and   a processor that executes instructions stored in memory, wherein the processor executes the instructions to:
 automatically map one or more accounts associated with the server system; 
 synchronize data between the server system and a database of the online management server in accordance with the mapped accounts via an application programming interface (API); 
 generate a graphic user interface for the user device, the graphic user interface presenting a real-time list of available digital content options based on the synchronized data; 
 receive one or more order selections from the real-time list presented in the graphic user interface; and 
 sync data regarding an order based on the order selections to the server system in real-time. 
   
     
     
         12 . The system of  claim 11 , wherein the server system includes a seller server system, and wherein the synchronized data includes digital content inventory associated with the seller server system. 
     
     
         13 . The system of  claim 12 , wherein the seller server system is associated with one or more predefined approval workflows, and wherein the processor executes further instructions to automatically generate the order based on the predefined approval workflows. 
     
     
         14 . The system of  claim 12 , wherein the options include tools selectable to create a proposal based on the order selections and one or more specified parameters. 
     
     
         15 . The system of  claim 14 , wherein the graphic user interface further includes a status of a plurality of proposals including the created proposal associated with the server system. 
     
     
         16 . The system of  claim 14 , wherein the processor executes further instructions to initiate online placement of digital content inventory associated with the order based on the specified parameters. 
     
     
         17 . The system of  claim 11 , wherein the server system includes a buyer server system, and wherein the real-time list includes digital content inventory associated with a plurality of different seller server systems. 
     
     
         18 . The system of  claim 17 , wherein the graphic user interface further presents real-time metrics associated with the digital content inventory. 
     
     
         19 . The system of  claim 18 , wherein the metrics are presented in association with one or more different campaigns corresponding to different sets of the digital content inventory. 
     
     
         20 . The system of  claim 17 , wherein the graphic user interface further presents one or more proposals from one or more of the different seller systems, each proposal corresponding to a different set of digital content inventory. 
     
     
         21 . A non-transitory, computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method of integrated order management for digital content campaigns, the method comprising:
 receiving an access request from a user device at an online management server associated with a web uniform resource locator (URL), wherein the user device is associated with a server system;   automatically mapping one or more accounts associated with the server system;   synchronizing data between the server system and a database of the online management server in accordance with the mapped accounts via an application programming interface (API);   generating a graphic user interface for the user device, the graphic user interface presenting a real-time list of available digital content options based on the synchronized data;   receiving one or more order selections from the real-time list presented in the graphic user interface; and   syncing data regarding an order based on the order selections to the server system in real-time.