Platform for location and time based advertising

Abstract

The present disclosure provides systems and methods configured to perform the stages of: receiving an initial device location; receiving a subsequent device location; determining a course of travel associated with the device; aggregating data associated with courses of travel for a plurality of devices; determining a plurality of commonly traveled paths based on the aggregated data; receiving an identification of a path of the plurality of commonly traveled paths; and defining content to be transmitted to at least one device traveling down the identified path.

The following is claimed: 
     
         1 . A method comprising:
 receiving an initial device location;   receiving a subsequent device location;   determining a course of travel associated with the device;   aggregating data associated with courses of travel for a plurality of devices;   determining a plurality of commonly traveled paths based on the aggregated data;   receiving an identification of a path of the plurality of commonly traveled paths; and   defining content to be transmitted to at least one device traveling down the identified path.   
     
     
         2 . The method of  claim 1 , further comprising determining whether the course of travel corresponds to at least a portion of the identified path. 
     
     
         3 . The method of  claim 2 , further comprising tagging the device for association with the defined content upon a determination that the course of travel corresponds to at least the portion of the identified path. 
     
     
         4 . The method of  claim 1 , wherein defining the content to be transmitted to the at least one device traveling down the identified path comprises employing a bidding system. 
     
     
         5 . The method of  claim 1 , wherein aggregating the data comprises calculating a consumer's propensity to visit the subsequent device location from the initial device location. 
     
     
         6 . The method of  claim 1 , wherein aggregating the data comprises determining commonly attended venues in proximity to the subsequent device location. 
     
     
         7 . The method of  claim 6 , wherein defining the content comprises defining the content associated with the commonly attended venue. 
     
     
         8 . The method of  claim 1 , further comprising detecting at least one consumer routine in association with the plurality of commonly traveled paths. 
     
     
         9 . The method of  claim 1 , further comprising detecting at least one change in a consumer routine in association with the plurality of commonly traveled paths. 
     
     
         10 . The method of  claim 1 , wherein aggregating the data comprises aggregating purchasing behavior data associated with the plurality of commonly traveled paths. 
     
     
         11 . The method of  claim 1 , wherein aggregating the data comprises aggregating at least one of the following:
 location data,   sensor data,   telemetry data,   device usage data, and   a unique identifier.   
     
     
         12 . The method of  claim 1 , wherein aggregating the data comprises aggregating at least one of the following:
 data associated with device proximity to at least one registered asset surrounding the subsequent device location; and   data associated with device interactivity with content corresponding to the at least one registered asset.   
     
     
         13 . The method of  claim 12 , wherein aggregating data comprises determining an amount of time one or more consumers dwell within the proximity to the at least one registered asset. 
     
     
         14 . The method of  claim 1 , wherein determining the course of travel of the consumer comprises determining the course of travel by accessing a database and retrieving location data. 
     
     
         15 . The method of  claim 1 , wherein aggregating the data comprises aggregating:
 data associated with a plurality of registered assets along the course of travel; and   data associated with device interactivity with content corresponding to the at least one registered asset.   
     
     
         16 . The method of  claim 15 , further comprising providing a density map visually indicating a density of the plurality of commonly traveled paths. 
     
     
         17 . The method of  claim 16 , wherein providing the density map comprises providing statics associated with device interactivity to the at least one registered asset. 
     
     
         18 . The method of  claim 16 , wherein providing the density map comprises providing statics associated with device statistics to the at least one registered asset. 
     
     
         19 . The method of  claim 14 , further comprising identifying, for the plurality of commonly traveled paths, the plurality of registered assets associated with each commonly traveled path. 
     
     
         20 . The method of  claim 1 , wherein comparing the initial device location and the subsequent device location comprises tracking the device location within a venue. 
     
     
         21 . The method of  claim 1 , wherein determining the course of travel comprises determining the course of travel for a particular event. 
     
     
         22 . A system for geolocation and time-based advertising, the system comprising:
 a memory storage; and   at least one processing unit, wherein the at least one processing unit is configured to:
 receive an initial device location, 
 receive a subsequent device location, 
 compare the initial device location and the subsequent device location, 
 aggregate data associated with the course of travel associated with the device with courses of travel associated with a plurality of other devices, 
 determine a plurality of common paths based on the aggregated data, 
 provide a density map comprising a density of the plurality of common paths, 
 receive an identification of a path of the plurality of common paths, and 
 define content to be transmitted to at least one device traveling down the identify path.