Integrated Targeting of Digital Content Campaigns

Abstract

Integrated systems and method for integrated management of advertising campaigns are provided. The system provides a user device with access to a centralized transaction platform server based on authentication information provided by the user device, which is verified by one or more integrated third party systems utilized by the one or more users. The system receives data regarding inventory from the one or more integrated third party systems, wherein the data is received via an application programming interface (API). The system aggregates a collection of available inventory based on the data regarding the inventory from the one or more integrated third party system. The system filters the aggregated collection of available inventory based on one or more categories of the inventory. The system generates, on a graphical user interface, a custom display based on a received criteria that matches the one or more categories of the inventory.

What is claimed is: 
     
         1 . A method for integrated targeting of digital content campaigns, the method comprising:
 communicating with a plurality of user devices at a transaction platform server that is accessible to the plurality of user devices;   automatically mapping one or more accounts associated with each of the user devices to a corresponding server system, each server system associated with a set of first party data;   synchronizing the set of first party data between each server system and the transaction platform server in accordance with the mapped accounts via an application programming interface (API);   generating a graphic user interface that presents a real-time list of available digital content inventory based on a set of targeting criteria applied to the synchronized data, wherein the graphical user interface further includes one or more filters selectable to filter an aggregated collection of available digital content inventory based on one or more filter categories associated with different targeting criteria; and   modifying the graphical user interface to present a custom display of the filtered list of real-time inventory based on the one or more selected filters.   
     
     
         2 . The method of  claim 1 , further comprising storing one or more custom workflows in memory associated with a first one of the server systems, and automating approval of a proposal associated with the first server system based on the custom workflows. 
     
     
         3 . The method of  claim 2 , wherein the custom workflows are associated with one or more approval rules, wherein automating approval is based on the approval rules. 
     
     
         4 . The method of  claim 2 , further comprising syncing the automated approval between the first server system and the transaction platform server. 
     
     
         5 . The method of  claim 2 , further comprising publishing one or more of the real-time inventory from the filtered list to a web page based on the automated approval. 
     
     
         6 . The method of  claim 2 , wherein the proposal includes the set of targeting criteria, and further comprising determining the set of targeting criteria based on one or more business rules associated with the custom workflow of the first server system. 
     
     
         7 . The method of  claim 6 , further comprising dynamically applying the business rules to a set of available digital content inventory in real-time, and generating the real-time list of available digital content inventory based on the dynamically applied business rules. 
     
     
         8 . The method of  claim 1 , wherein the synchronized data includes aggregated digital content inventory determined to be available in real-time from a plurality of different server systems, and further comprising normalizing data associated with each of the aggregated digital content inventory before applying set of the targeting criteria. 
     
     
         9 . The method of  claim 1 , wherein the synchronized data includes a plurality of sets of first party data from different server systems. 
     
     
         10 . The method of  claim 9 , wherein the synchronized data further includes third party data from one or more third party networks. 
     
     
         11 . A system for integrated targeting of digital content campaigns, the system comprising:
 a communication interface of at a transaction platform server that is accessible to a plurality of user devices, wherein the communication interface communicates over a communication network with the plurality of user devices; and   a processor that executes instructions stored in memory, wherein the processor executes the instructions to:
 automatically map one or more accounts associated with each of the user devices to a corresponding server system, each server system associated with a set of first party data; 
 synchronize the set of first party data between each server system and the transaction platform server in accordance with the mapped accounts via an application programming interface (API); 
 generate a graphic user interface that presents a real-time list of available digital content inventory based on a set of targeting criteria applied to the synchronized data, wherein the graphical user interface further includes one or more filters selectable to filter an aggregated collection of available digital content inventory based on one or more filter categories associated with different targeting criteria; and 
 modify the graphical user interface to present a custom display of the filtered list of real-time inventory based on the one or more selected filters. 
   
     
     
         12 . The system of  claim 11 , further comprising memory that stores one or more custom workflows associated with a first one of the server systems, and wherein the processor executes further instructions to automate approval of a proposal associated with the first server system based on the custom workflows. 
     
     
         13 . The system of  claim 12 , wherein the custom workflows are associated with one or more approval rules, wherein the processor automates approval based on the approval rules. 
     
     
         14 . The system of  claim 12 , wherein the processor executes further instructions to sync the automated approval between the first server system and the transaction platform server. 
     
     
         15 . The system of  claim 12 , wherein the processor executes further instructions to publish one or more of the real-time inventory from the filtered list to a web page based on the automated approval. 
     
     
         16 . The system of  claim 12 , wherein the proposal includes the set of targeting criteria, and wherein the processor executes further instructions to determine the set of targeting criteria based on one or more business rules associated with the custom workflow of the first server system. 
     
     
         17 . The system of  claim 16 , wherein the processor executes further instructions to dynamically apply the business rules to a set of available digital content inventory in real-time, and to generate the real-time list of available digital content inventory based on the dynamically applied business rules. 
     
     
         18 . The system of  claim 11 , wherein the synchronized data includes aggregated digital content inventory determined to be available in real-time from a plurality of different server systems, and wherein the processor executes further instructions to normalize data associated with each of the aggregated digital content inventory before applying set of the targeting criteria. 
     
     
         19 . The system of  claim 11 , wherein the synchronized data includes a plurality of sets of first party data from different server systems. 
     
     
         20 . The system of  claim 19 , wherein the synchronized data further includes third party data from one or more third party networks. 
     
     
         21 . A non-transitory, computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for integrated targeting of digital content campaigns, the method comprising:
 communicating with a plurality of user devices at a transaction platform server that is accessible to the plurality of user devices;   automatically mapping one or more accounts associated with each of the user devices to a corresponding server system, each server system associated with a set of first party data;   synchronizing the set of first party data between each server system and the transaction platform server in accordance with the mapped accounts via an application programming interface (API);   generating a graphic user interface that presents a real-time list of available digital content inventory based on a set of targeting criteria applied to the synchronized data, wherein the graphical user interface further includes one or more filters selectable to filter an aggregated collection of available digital content inventory based on one or more filter categories associated with different targeting criteria; and   modifying the graphical user interface to present a custom display of the filtered list of real-time inventory based on the one or more selected filters.