Non-intrusive cloud based multi-screen media advertising platform

Abstract

Methods useful for non-intrusive advertising on a mobile wireless communications terminal and web are disclosed. A method may include displaying on a display screen of the mobile wireless communications terminal or the web, according to a timed schedule, advertising images. A method may include advertising images waiting for mandatory interaction from the viewer. One embodiment of the present invention includes still images displayed alongside the main video player that morph into moving images upon predefined, obligatory action from the viewer that helps the advertisement develop entirely. This interactive advertising helps marketers promote their brand and increase brand exposure.

What is claimed is: 
     
         1 . A method for displaying an inside advertisement (inside-ad) together with a primary video on a mobile device, the method comprising:
 checking, on intervals, during the playing of the primary video on the mobile device, if an inside-ad should be played during a session using inside-ad logic, wherein the inside-ad logic comprises:
 using the user or session identification data, deciding via the inside-ad logic if there is an available inside-ad for the session; 
 checking, using inside ad logic, if the user is qualified to receive and view the inside-ad; 
 compiling a formatted response; 
 sending, after receiving an affirmative API server response identified by the formatted response, instructions to start the inside-ad in an additional video window together with the primary video content that continues to play on the mobile device. 
   
     
     
         2 . The method of  claim 1 , further comprising and posting an HTTP POST request to an inside-ad API server, wherein the HTTP POST request comprises user or session identification data. 
     
     
         3 . The method of  claim 1 , wherein the formatted response a JSON formatted response comprises an identification, a name, a duration, and a type of action that needs to be taken as a response to a user click action on the inside-ad and a path of the click action. 
     
     
         4 . The method of  claim 1 , further comprising checking, after the inside-ad starts to play, if the additional information needs to be displayed in the mobile device. 
     
     
         5 . The method of  claim 1 , further comprising checking if the inside-ad is finished, and if it is finished or dismissed by the user, restarting the checking on interval step. 
     
     
         6 . The method of  claim 1 , wherein the user or session identification data comprises an identification (ID) of a logged in user or an IP address of a client, respectively.