Systems and Methods for Forecasting Program Viewership

Abstract

Systems and methods for predicting who is watching a program are disclosed. Text related to the program can be reviewed. Pre-determined genre words and pre-determined keywords can be determined. Words from the text which are relevant words can be determined. How closely the relevant words coincide to the pre-determined genre words can be determined by generating a breakdown of how many relevant words are the pre-determined genre words and the pre-determined keywords. It can be predicted who will watch the program based on the breakdown.

1 . A method for predicting who is watching a program, the method comprising:
 review text related to the program, the text comprising: plot information, sub-title information, summary information, script information, or synopsis information, or any combination thereof;   determine pre-determined genre words and pre-determined keywords based on machine learning analysis of historical programs;   determine which words from the text are relevant words, the relevant words being words that help identify genre words or keywords; and   determine how closely the relevant words coincide to the pre-determined genre words by generating a DNA breakdown of how many relevant words are the pre-determined genre words and the pre-determined keywords; and   predict who will watch the program based on the DNA breakdown.