Methods, systems and media for presenting media content that was advertised on a second screen device using a primary device

Abstract

Methods, systems and media for presenting media content that was advertised on a second screen device using a primary screen device are provided. In some implementations, a method for advertising media content to a user is provided, the method comprising: receiving an advertisement request from a computing device; receiving association information indicating that the computing device is associated with a media presentation device; receiving user account information associated with the user account; in response to the advertisement request, selecting an advertisement for media content based at least in part on the association information and the user account information; determining whether an indicator of subscription status of the user account to a service is to be presented in connection with the selected advertisement; causing the advertisement to be presented by computing device, wherein the advertisement is associated with instructions that, in response to interaction with the advertisement, cause the computing device to instruct the media presentation device to present the media content and the indicator of subscription status; receiving input indicating that the indicator of subscription status has been selected; causing an application associated with the service to be transmitted to the computing device; and updating the subscription status of the user account in connection with the service.

What is claimed is: 
     
         1 . A method comprising:
 receiving, by a server, an advertisement request from a computing device via the Internet;   accessing, by the server, information indicating that the computing device is configured to control a media presentation device, wherein the computing device and the media presentation device are connected with a local wireless area network, wherein:
 the media presentation device is connected to a display device via a high-definition multimedia interface (HDMI) connection and is capable of receiving media content from a remote source and causing the received media content to be output for presentation to the display device via the HDMI connection; and 
 the media presentation device is distinct from the display device and the computing device; 
   in response to the advertisement request, selecting, by the server, an advertisement associated with media content; and   causing the advertisement to be presented by computing device, wherein:   in response to the computing device receiving an interaction with the advertisement, the media presentation device is caused to present the media content.   
     
     
         2 . The method of  claim 1 , further comprising:
 accessing, by the server, user account information associated with the user account, wherein the advertisement is selected based on the user account information.   
     
     
         3 . The method of  claim 2 , wherein the user account information indicates that the user account is not currently subscribed to a service and the advertisement is selected based on the user account not being currently subscribed to the service. 
     
     
         4 . The method of  claim 2 , wherein the user account information indicates whether the user account is currently subscribed to a service and the advertisement is associated with the service. 
     
     
         5 . The method of  claim 4 , further comprising:
 causing an indicator of subscription status of the user account to the service to be presented in connection with the advertisement based on the user account information.   
     
     
         6 . The method of  claim 5 , further comprising:
 causing, by the computing device, the advertisement to be presented; and   in response to the computing device receiving input indicating interaction with the advertisement, causing the computing device to trigger presentation of the media content.   
     
     
         7 . The method of  claim 6 , wherein detecting interaction with the advertisement comprises detecting that an area corresponding to the advertisement has been selected on the computing device. 
     
     
         8 . The method of  claim 6 , wherein the advertisement includes an indicator of subscription status for the user account. 
     
     
         9 . The method of  claim 8 , wherein the indicator of subscription status includes a prompt to subscribe to the service and wherein the method further comprises:
 receiving subscription information to subscribe to the service.   
     
     
         10 . The method of  claim 1 , further comprising receiving, by the server, status information of the media presentation device, and wherein the advertisement is selected based at least in part on the status information. 
     
     
         11 . A system for presenting content to a user, the system comprising:
 a media presentation device connected to a display device via a high-definition multimedia interface (HDMI) connection and is capable of receiving media content from a remote source and causing the received media content to be output for presentation to the display device via the HDMI connection; and   a server system, configured to:
 receive an advertisement request from a computing device via the Internet; 
 access information indicating that the computing device is configured to control a media presentation device, wherein the computing device and the media presentation device are connected with a local wireless area network; 
 select an advertisement associated with media content in response to the advertisement request; and 
 cause the advertisement to be presented by computing device, wherein:
 in response to the computing device receiving an interaction with the advertisement, the media presentation device is caused to present the media content. 
 
   
     
     
         12 . The system of  claim 11 , wherein the server is further configured to:
 access user account information associated with the user account, wherein the advertisement is selected based on the user account information.   
     
     
         13 . The system of  claim 12 , wherein the user account information indicates that the user account is not currently subscribed to a service and the advertisement is selected based on the user account not being currently subscribed to the service. 
     
     
         14 . The system of  claim 12 , wherein the user account information indicates that the user account is currently subscribed to a service and the advertisement is associated with the service. 
     
     
         15 . The system of  claim 11 , further comprising the computing device. 
     
     
         16 . The system of  claim 15 , wherein the computing device is configured to:
 present the advertisement; and   in response to receiving input indicating interaction with the advertisement, trigger presentation of the media content.   
     
     
         17 . The system of  claim 16 , where the computing device is configured to present an indicator of subscription status of the user account to a service in connection with the selected advertisement. 
     
     
         18 . A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method by a server system, the method comprising:
 receiving an advertisement request from a computing device via the Internet;   accessing information indicating that the computing device is configured to control a media presentation device, wherein the computing device and the media presentation device are connected with a local wireless area network separate, wherein:
 the media presentation device is connected to a display device via a high-definition multimedia interface (HDMI) connection and is capable of receiving media content from a remote source and causing the received media content to be output for presentation to the display device via the HDMI connection; and 
 the media presentation device is distinct from the display device and the computing device; 
   in response to the advertisement request, selecting an advertisement associated with media content; and   causing the advertisement to be presented by computing device, wherein:
 in response to the computing device receiving an interaction with the advertisement, the media presentation device is caused to present the media content. 
   
     
     
         19 . The non-transitory computer-readable medium of  claim 18 , wherein the method further comprises:
 accessing user account information associated with the user account, wherein the advertisement is selected based on the user account information.   
     
     
         20 . The non-transitory computer-readable medium of  claim 19 , wherein the user account information indicates that the user account is not currently subscribed to a service and the advertisement is selected based on the user account not being currently subscribed to the service.