Intelligent emblems and badges

Abstract

A patch for displaying a visual representation is provided. The patch includes a first layer including the visual representation, a second layer coupled to the first layer such that a pocket is formed between the first and second layers, and a communication chip disposed within the pocket. The communication chip includes a memory having stored thereon first content associated with the visual representation, and a transceiver configured to transmit the first content to an electronic device based on the electronic device being physically disposed within a predetermined distance of the communication chip configured to trigger the transmission of the first content. Upon receipt by the electronic device, the first content is configured to cause the electronic device to display at least one of the first content and additional content associated with the first content on a display of the electronic device.

What is claimed is: 
     
         1 . A patch for displaying a visual representation, the patch comprising:
 a first layer comprising the visual representation;   a second layer coupled to the first layer such that a pocket is formed between the first and second layers; and   a communication chip disposed within the pocket, the communication chip comprising: 
 a memory having stored thereon first content associated with the visual representation; and 
 a transceiver configured to transmit the first content to an electronic device based on the electronic device being physically disposed within a predetermined distance of the communication chip configured to trigger the transmission of the first content, 
 wherein upon receipt by the electronic device, the first content is configured to cause the electronic device to display at least one of the first content and additional content associated with the first content on a display of the electronic device. 
   
     
     
         2 . The patch of  claim 1 , wherein the first content comprises an identifier associated with at least one of the visual representation, the patch, and the communication chip. 
     
     
         3 . The patch of  claim 1 , wherein, upon receipt by the electronic device, the first content is configured to cause the electronic device to:
 transmit an indication of at least a portion of the first content to a server; and   receive the additional content from the server based on the indication.   
     
     
         4 . The patch of  claim 3 , wherein the additional content is stored in the server and is configured to be modified such that transmission of the indication to the server at a first time before the additional content is modified results in receipt, by the electronic device, of the additional content comprising different content than if transmission of the indication to the server occurs at a second time after the additional content is modified. 
     
     
         5 . The patch of  claim 1 , wherein the additional content comprises one or more of visual information, audio information, textual information, a uniform resource locator (URL) address and an advertisement regarding subject matter associated with the visual representation. 
     
     
         6 . The patch of  claim 1 , wherein the communication chip comprises a near field communication chip. 
     
     
         7 . A system for retrieving content associated with a visual representation disposed on a patch, the system comprising:
 the patch, comprising: 
 a first layer comprising the visual representation; 
 a second layer coupled to the first layer such that a pocket is formed between the first and second layers; 
   a communication chip disposed within the pocket, the communication chip comprising: 
 a memory having stored thereon first content associated with the visual representation; and 
 a first transceiver; 
   an electronic device comprising: 
 a reader configured to receive the first content from the first transceiver based on the electronic device being physically disposed within a predetermined distance of the communication chip configured to trigger communication of the first content; 
 a display; and 
 a processor configured to run an application configured to cause the display to present at least one of the first content and additional content associated with the first content based at least in part on receipt of the first content from the first transceiver. 
   
     
     
         8 . The system of  claim 7 , wherein the first content comprises an identifier associated with at least one of the visual representation, the patch, and the communication chip. 
     
     
         9 . The system of  claim 7 , wherein the electronic device comprises a transceiver and the application is further configured to cause the transceiver to:
 transmit an indication of at least a portion of the first content to a server; and   receive the additional content from the server based on the indication.   
     
     
         10 . The system of  claim 9 , wherein the additional content is stored in the server and is modifiable such that transmission of the indication to the server at a first time before the additional content is modified results in receipt, by the transceiver, of the additional content comprising different content than if transmission of the indication to the server occurs at a second time after the additional content is modified. 
     
     
         11 . The system of  claim 10 , further comprising a user terminal configured to receive at least one indication of a modification of the additional content from a user and transmit the indication of the modification to the server, wherein the server is configured to apply the modification to the additional content. 
     
     
         12 . The system of  claim 7 , wherein the additional content comprises one or more of visual information, audio information, textual information, a uniform resource locator (URL) address and an advertisement regarding subject matter associated with the visual representation. 
     
     
         13 . The system of  claim 7 , wherein the electronic device comprises at least one of a smartphone, a smartwatch, a personal computer, a laptop and a tablet. 
     
     
         14 . The system of  claim 7 , wherein the communication chip comprises a near field communication chip. 
     
     
         15 . A server for providing additional content associated with a visual representation disposed on a patch to a user, the server configured to:
 receive an indication of first content associated with the visual representation from an electronic device, the first content received by the electronic device from a communication chip disposed within a pocket formed between a first layer of the patch and a second layer of the patch based on the electronic device being physically disposed within a predetermined distance of the communication chip;   identify the additional content stored in the server that is associated with the first content; and   transmit the additional content to the electronic device, wherein the electronic device is configured to present at least one of the first content and the additional content on a display of the electronic device.   
     
     
         16 . The server of  claim 15 , wherein the server is further configured to:
 receive at least one indication of a modification of the additional content from a user terminal; and   apply the modification to the additional content.   
     
     
         17 . The server of  claim 15 , wherein the server is further configured to:
 track one or more modifications to the additional content; and   cause automatic generation of at least one of a notification, a summary, and a bill associated with the one or more modifications.   
     
     
         18 . The server of  claim 15 , wherein:
 the first content comprises an identifier associated with at least one of the visual representation, the patch, and the communication chip disposed within the patch; and   the additional content comprises one or more of visual information, audio information, textual information, a uniform resource locator (URL) address and an advertisement regarding subject matter associated with the first content.   
     
     
         19 . The server of  claim 15 , wherein the electronic device comprises at least one of a near-field communication equipped smartphone, smartwatch, personal computer, laptop and tablet. 
     
     
         20 . The server of  claim 15 , wherein the communication chip comprises a near field communication chip.