Online Media Distribution and Tracking Framework for Streaming Video Dissemination to Consumers

Abstract

A framework for online media distribution of media content that includes streaming video, and tracking of the media content and consumer engagement with the streaming video, is configured to disseminate programs that include media content for display on a publisher site, where the streaming video is embedded thereon. The framework allows consumers to interact with advertisers by engaging with the media content directly. The framework also enables video streaming capabilities on any affiliate network that connects publishers and advertisers, so that the distribution of media content is agnostic and independent of the affiliate networks' platforms. The framework reconciles all actions in such an end-to-end journey by integrating syntaxes of different systems from consumer to advertiser.

1 . A method comprising:
 initializing, within a content generation and distribution platform, media content at a publishing site for an online advertising campaign that at least includes a streaming video file, wherein the web-based marketing environment is comprised at least of one or more affiliate networks and an associated advertiser;   configuring the media content for the web-based marketing environment in a plurality of program instructions generated by the content generation and distribution platform, the plurality of program instructions configured to:
 match a networking syntax at least between the one or more affiliate networks and the publishing site, and between the publishing site and the associated advertiser, and 
 match a transmission syntax between the one or more affiliate networks and the associated advertiser to allow for communication of tracking information relative to the media content between one or more affiliate networks and the associated advertiser; 
   generating a call-to-action still associated with the streaming video file;   configuring the streaming video file with the tracking information relative to the media content, the tracking information including a content adaptor to adapt the media content to the one or more affiliate networks and the associated advertiser and enable an end-to-end attribution of benefits relative to a distribution of the media content between the one or more affiliate networks, the publishing site, and the associated advertiser, and tracking of consumer interactions with one or both of the streaming video file and the call-to-action still within the web-based marketing environment, by associating a consumer viewing the media content with a consumer identifier comprised of at least one tracking token embedded within one or more program instructions and associated with the content adaptor;   executing the online advertising campaign, by:
 directing a display of the online advertising campaign on the publisher site, 
 presenting the call-to-action still to the consumer at or near the end of a playback of the streaming video file, and 
 detecting the consumer's interaction with the one or both of the streaming video file, and the call-to-action still. 
   
     
     
         2 . The method of  claim 1 , further comprising directing the consumer to an advertiser site. 
     
     
         3 . The method of  claim 1 , wherein the online advertising campaign is either provided by or requested by the associated advertiser. 
     
     
         4 . The method of  claim 3 , wherein where the online advertising campaign is requested by the associated advertiser, the content generation and distribution platform generates the media content and acts as the publishing site within the web-based marketing environment. 
     
     
         5 . The method of  claim 3 , wherein where the online advertising campaign is provided by the associated advertiser, the media content is provided to content generation and distribution platform for distribution of the media content to the publishing site and within the web-based marketing environment. 
     
     
         6 . The method of  claim 1 , wherein the generating a call-to-action still associated with the streaming video file further comprises inserting additional program instructions in the streaming video file to initiate the call-to-action still after a pre-set period of time during which the consumer accessed the media content, and wherein the detecting the consumer's interaction with both the video streaming file and the call-to-action still occurs through one or more touch commands or voice commands in connection with a display interface. 
     
     
         7 . A method, comprising
 receiving, as input data, a request to institute an online advertising campaign within a web-based marketing environment comprised of one or more affiliate networks and an associated advertiser, wherein the online advertising campaign including media content initialized within a content generation and distribution platform at a publishing site that at least includes a streaming video file and an associated call-to-action still;   compiling a plurality of program instructions governing a distribution of the online advertising campaign within the web-based marketing environment, by:
 integrating a networking syntax at least between the one or more affiliate networks and the publishing site, and between the publishing site and the associated advertiser, 
 integrating a transmission syntax between the one or more affiliate networks and the associated advertiser to allow for communication of tracking information relative to the media content between one or more affiliate networks and the associated advertiser, and integrating tracking information relative to the media content into the streaming video file, the tracking information including a content adaptor to adapt the media content to the one or more affiliate networks and the associated advertiser and enable an end-to-end attribution of benefits relative to a distribution of the media content between the one or more affiliate networks, the publishing site, and the associated advertiser, and at least one tracking token associated with the content adaptor and configured to track consumer interactions with one or both of the streaming video file and the call-to-action still within the web-based marketing environment by associating a consumer viewing the media content with a consumer identifier comprised of the at least one tracking token; 
   providing the online advertising campaign to the web-based marketing environment, by:
 initiating a delivery of the online advertising campaign from the publishing site/within the web-based marketing environment, 
 activating the call-to-action still for presentation to the consumer at or near the end of a playback of the streaming video file, and 
 detecting the consumer's interaction with the one or both of the streaming video file, and the call-to-action still. 
   
     
     
         8 . The method of  claim 7 , further comprising directing the consumer to an advertiser site. 
     
     
         9 . The method of  claim 7 , wherein the online advertising campaign is either provided by or requested by the associated advertiser. 
     
     
         10 . The method of  claim 9 , wherein where the online advertising campaign is requested by the associated advertiser, the content generation and distribution platform generates the media content and acts as the publishing site within the web-based marketing environment. 
     
     
         11 . The method of  claim 9 , wherein where the online advertising campaign is provided by the associated advertiser, the media content is provided to content generation and distribution platform for distribution of the media content to the publishing site and within the web-based marketing environment. 
     
     
         12 . The method of  claim 7 , further comprising generating the call-to-action still associated with the streaming video file. 
     
     
         13 . The method of  claim 12 , wherein the generating a call-to-action still associated with the streaming video file further comprises inserting additional program instructions in the streaming video file to initiate the call-to-action still after a pre-set period of time during which the consumer accessed the media content, and wherein the detecting the consumer's interaction with both the video streaming file and the call-to-action still occurs through one or more touch commands or voice commands in connection with a display interface. 
     
     
         14 . A system, comprising
 a campaign generation element configured to initialize an online advertising campaign within a web-based marketing environment comprised of one or more affiliate networks and an associated advertiser, wherein the online advertising campaign including media content initialized within a content generation and distribution platform at a publishing site that at least includes a streaming video file and an associated call-to-action still;   a network integration element configured to compile a plurality of program instructions governing a distribution of the online advertising campaign within the web-based marketing environment, the plurality of program instructions configured to:
 integrate a networking syntax at least between the one or more affiliate networks and the publishing site, and between the publishing site and the associated advertiser, and 
 integrate a transmission syntax between the one or more affiliate networks and the associated advertiser to allow for communication of tracking information relative to the media content between one or more affiliate networks and the associated advertiser; 
   a tracking element configured to insert tracking information relative to the media content into the streaming video file, the tracking information including a content adaptor to adapt the media content to the one or more affiliate networks and the associated advertiser and enable an end-to-end attribution of benefits relative to a distribution of the media content between the one or more affiliate networks, the publishing site, and the associated advertiser, and at least one tracking token associated with the content adaptor and configured to track consumer interactions with one or both of the streaming video file and the call-to-action still within the web-based marketing environment by associating a consumer viewing the media content with a consumer identifier comprised of the at least one tracking token; and   a campaign execution element configured to provide the online advertising campaign to the web-based marketing environment, by:
 initiating a delivery of the online advertising campaign from the publishing site/within the web-based marketing environment, 
 activating the call-to-action still for presentation to the consumer at or near the end of a playback of the streaming video file, and 
 detecting the consumer's interaction with one or both of the streaming video file, and the call-to-action still. 
   
     
     
         15 . The system of  claim 14 , wherein the campaign execution element is further configured to direct the consumer to an advertiser site. 
     
     
         16 . The system of  claim 14 , wherein the online advertising campaign is either provided by or requested by the associated advertiser. 
     
     
         17 . The system of  claim 16 , wherein where the online advertising campaign is requested by the associated advertiser, the content generation and distribution platform generates the media content and acts as the publishing site within the web-based marketing environment. 
     
     
         18 . The system of  claim 16 , wherein where the online advertising campaign is provided by the associated advertiser, the media content is provided to content generation and distribution platform for distribution of the media content to the publishing site and within the web-based marketing environment. 
     
     
         19 . The system of  claim 14 , wherein the campaign generation element is further configured to generate the call-to-action still associated with the streaming video file. 
     
     
         20 . The system of  claim 19 , wherein the campaign generation element is further configured to insert additional program instructions in the streaming video file to initiate the call-to-action still after a pre-set period of time during which the consumer accessed the media content, and wherein the consumer's interaction with both the video streaming file and the call-to-action still occurs through one or more touch commands or voice commands in connection with a display interface.