Systems and methods for user personalization and recommendations

Abstract

Systems and methods for user personalization and recommendation schemes that are matched to a user profile and provide a highly personalized, interactive experience for the user on an entertainment platform are disclosed. In one aspect of the invention, the highly personalized and interactive experience is facilitated through information from the user profile comprised of user-inputted information, historical data, and outputs from machine learning engines. In another aspect of the invention, the system is capable of outputting the highly-personalized and interactive recommendations onto a viewing screen while media content is continuously streaming on the same viewing screen.

What is claimed is: 
     
         1 - 10 . (canceled) 
     
     
         11 . A computerized method for providing entertainment and e-commerce to a user through a user interface of a computing device, the method comprising the steps of:
 establishing a user profile derived from information provided by the user, wherein the user profile is continuously updated based on additional or modified information inputted by the user into the system, and historical usage data elements automatically recognized and applied by the system to the user profile;   attributing a tag or meta-tag to one or more of the information points, and/or data elements;   streaming media content on the user interface, wherein the media content includes at least one trigger therein; and   when the trigger occurs in the media content, displaying on the user interface information curated in real time about a product or service that is available for purchase through the same user interface as the media content, wherein the information is curated based on the user profile, and the data attributed with a tag or meta-tag,   wherein the streaming media content continues to be displayed in the user interface at the same time the information is being displayed; and   wherein the user interface enables the user to perform an interactive function related to the product or service while the streaming media content continues to be displayed.   
     
     
         12 . The method of  claim 11 , further comprising the step of processing the data attributed with tags or meta-tags through a plurality of recommenders/personalizer engines, each identifying a different type of personalized recommendation for items and interactions within the platform. 
     
     
         13 . The method of  claim 12 , wherein the media content comprises a video. 
     
     
         14 . The method of  claim 12 , wherein the product or service displayed comprises a product or service displayed in the streaming media content. 
     
     
         15 . The method of  claim 12 , wherein the information is displayed in the user interface by providing a display gradient over a portion of the user interface that highlights the information while still allowing the user to view the media content. 
     
     
         16 . The method of  claim 15 , wherein the display gradient incrementally increases or decreases in opacity across the user interface. 
     
     
         17 . The method of  claim 16 , wherein the display gradient comprises a top layer overlay in the user interface, the top layer overlay having a color that becomes increasingly darker across the user interface. 
     
     
         18 . The method of  claim 12 , wherein the interactive function is selected from the group consisting of: purchase the product or service, add the product or service to a virtual shopping cart, add the product or service to a wish list, or add the product or service to a virtual folder, which can later be viewed by the user for later decision-making. 
     
     
         19 . The method of  claim 12 , wherein the product or service is chosen at least in part based upon information supplied by the user. 
     
     
         20 . The method of  claim 12 , wherein the user profile includes preferences derived from the user’s interactions with the platform. 
     
     
         21 . A system for providing entertainment and e-commerce to a user, comprising:
 A server coupled to a processor, and configured to execute instructions that: 
 establish a user profile derived from information provided by the user, wherein the user profile is continuously updated based on additional or modified information inputted by the user into the system, and historical usage data elements automatically recognized and applied by the system to the user profile; 
 attribute a tag or meta-tag to one or more of the information points, and/or data elements; 
 stream media content to a user interface of a user device, wherein the media content includes at least one trigger therein; and 
 when the trigger occurs in the media content, the server causes to be displayed on the user interface information curated in real time about a product or service that is available for purchase through the same user interface as the media content, wherein the information is curated based on the user profile, and the data attributed with a tag or meta-tag, 
 wherein the product or service is related to the streaming media content; 
 wherein the streaming media content continues to be displayed in the user interface at the same time the information is being displayed; and 
 wherein the user interface enables the user to perform an interactive function related to the product or service while the streaming media content continues to be displayed. 
   
     
     
         22 . The method of  claim 21 , further comprising the step of processing the data attributed with tags or meta-tags through a plurality of recommenders/personalizer engines, each identifying a different type of personalized recommendation for items and interactions within the platform. 
     
     
         23 . The method of  claim 22 , wherein the media content comprises a video. 
     
     
         24 . The method of  claim 22 , wherein the product or service displayed comprises a product or service displayed in the streaming media content. 
     
     
         25 . The method of  claim 22 , wherein the information is displayed in the user interface by providing a display gradient over a portion of the user interface that highlights the information while still allowing the user to view the media content. 
     
     
         26 . The method of  claim 25 , wherein the display gradient incrementally increases or decreases in opacity across the user interface. 
     
     
         27 . The method of  claim 26 , wherein the display gradient comprises a top layer overlay in the user interface, the top layer overlay having a color that becomes increasingly darker across the user interface. 
     
     
         28 . The method of  claim 22 , wherein the interactive function is selected from the group consisting of: purchase the product or service, add the product or service to a virtual shopping cart, add the product or service to a wish list, or add the product or service to a virtual folder, which can later be viewed by the user for later decision-making. 
     
     
         29 . The method of  claim 22 , wherein the product or service is chosen at least in part based upon information supplied by the user. 
     
     
         30 . The method of  claim 22 , wherein the user profile includes preferences derived from the user’s interactions with the platform.