Contextual content distribution

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content based on context are disclosed. In one aspect, a method includes identifying, in a single resource, multiple different content item slots that are available for presentation of multiple different content items. A determination is made that a first content item slot is located in a first portion of the single resource, and that a second content item slot is located in a second different portion of the resource. A first content item is selected for presentation in the first content item slot based on terms that correspond to a first topic of the first portion of the resource. A second content item is selected for presentation in the second content item slot based on terms that correspond to a second topic of the second portion of the resource.

What is claimed is: 
     
         1 . (canceled) 
     
     
         2 . A method, comprising:
 determining, by one or more computers, that content presented in a first sub-portion of a single resource is relevant to a first topic, and that content presented in a second sub-portion of the single resource is relevant to a second topic that is different from the first topic;   selecting, by the one or more computers, a first content item that is relevant to the first topic based on the determination that the content presented in the first sub-portion of the single resource is relevant to the first topic;   selecting, by the one or more computers, a second content item that is relevant to the second topic based on the determination that the content presented in the second sub-portion of the single resource is relevant to the second topic;   organizing, by the one or more computers, presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource; and   providing, by the one or more computers, the first content item and the second content item for presentation in the single resource as organized.   
     
     
         3 . The method of  claim 2 , wherein organizing, by the one or more computers, presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 selecting the first content item for presentation in a first content item slot in the first sub-portion of the single resource; and   selecting the second content item for presentation in a second content item slot in the second sub-portion of the single resource.   
     
     
         4 . The method of  claim 2 , wherein determining, by the one or more computers, that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that content depicted by one or more images presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         5 . The method of  claim 2 , wherein determining, by the one or more computers, that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that text presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         6 . The method of  claim 2 , wherein organizing, by the one or more computers, presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 organizing, by the one or more computers, presentation of the first content in a manner that causes the first content item to be presented adjacent to the content in the first sub-portion of the single resource; and   organizing, by the one or more computers, presentation of the second content in a manner that causes the second content item to be presented adjacent to the content in the second sub-portion of the single resource.   
     
     
         7 . The method of  claim 2 , wherein the single resource comprises a video resource comprising one or more videos. 
     
     
         8 . The method of  claim 2 , wherein providing, by the one or more computers, the first content item and the second content item for presentation in the single resource as organized comprises providing the first content item and the second content item to a gaming device for presentation with a resource presented by the gaming device. 
     
     
         9 . A system comprising:
 a data store storing content items for presentation with resources; and   a data processing apparatus including one or more processors that interacts with the data store and executes instructions that cause the data processing apparatus to perform operations comprising:
 determining that content presented in a first sub-portion of a single resource is relevant to a first topic, and that content presented in a second sub-portion of the single resource is relevant to a second topic that is different from the first topic; 
 selecting a first content item that is relevant to the first topic based on the determination that the content presented in the first sub-portion of the single resource is relevant to the first topic; 
 selecting a second content item that is relevant to the second topic based on the determination that the content presented in the second sub-portion of the single resource is relevant to the second topic; 
 organizing presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource; and 
 providing the first content item and the second content item for presentation in the single resource as organized. 
   
     
     
         10 . The system of  claim 9 , wherein organizing presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 selecting the first content item for presentation in a first content item slot in the first sub-portion of the single resource; and   selecting the second content item for presentation in a second content item slot in the second sub-portion of the single resource.   
     
     
         11 . The system of  claim 9 , wherein determining that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that content depicted by one or more images presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         12 . The system of  claim 9 , wherein determining that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that text presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         13 . The system of  claim 9 , wherein organizing presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 organizing presentation of the first content in a manner that causes the first content item to be presented adjacent to the content in the first sub-portion of the single resource; and   organizing presentation of the second content in a manner that causes the second content item to be presented adjacent to the content in the second sub-portion of the single resource.   
     
     
         14 . The system of  claim 9 , wherein the single resource comprises a video resource comprising one or more videos. 
     
     
         15 . The system of  claim 9 , wherein providing the first content item and the second content item for presentation in the single resource as organized comprises providing the first content item and the second content item to a gaming device for presentation with a resource presented by the gaming device. 
     
     
         16 . A non-transitory computer storage medium encoded with a computer program comprising instructions that when executed by data processing apparatus, including one or more processors, cause the data processing apparatus to perform operations comprising:
 determining that content presented in a first sub-portion of a single resource is relevant to a first topic, and that content presented in a second sub-portion of the single resource is relevant to a second topic that is different from the first topic;   selecting a first content item that is relevant to the first topic based on the determination that the content presented in the first sub-portion of the single resource is relevant to the first topic;   selecting a second content item that is relevant to the second topic based on the determination that the content presented in the second sub-portion of the single resource is relevant to the second topic;   organizing presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource; and   providing the first content item and the second content item for presentation in the single resource as organized.   
     
     
         17 . The non-transitory computer storage medium of  claim 16 , wherein organizing presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 selecting the first content item for presentation in a first content item slot in the first sub-portion of the single resource; and   selecting the second content item for presentation in a second content item slot in the second sub-portion of the single resource.   
     
     
         18 . The non-transitory computer storage medium of  claim 16 , wherein determining that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that content depicted by one or more images presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         19 . The non-transitory computer storage medium of  claim 16 , wherein determining that content presented in a first sub-portion of the single resource is relevant to the first topic comprises determining that text presented in the first sub-portion of the single resource is relevant to the first topic. 
     
     
         20 . The non-transitory computer storage medium of  claim 16 , wherein organizing, by the one or more computers, presentation of the first content item and the second content item in a manner that causes the first content item to be presented with the content in the first sub-portion of the single resource, and also causes the second content item to be presented with the content in the second sub-portion of the single resource comprises:
 organizing presentation of the first content in a manner that causes the first content item to be presented adjacent to the content in the first sub-portion of the single resource; and   organizing presentation of the second content in a manner that causes the second content item to be presented adjacent to the content in the second sub-portion of the single resource.   
     
     
         21 . The non-transitory computer storage medium of  claim 16 , wherein the single resource comprises a video resource comprising one or more videos.