Systems and Methods for Enhanced Networking, Conversion Tracking, and Conversion Attribution

Abstract

The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.

1 . A non-transitory computer-readable medium storing instructions that, when executed by a processor, are configured to cause the processor to perform operations for facilitating digital communication and conversion attribution, the operations comprising:
 providing a plurality of content distributors with access to content items from an electronic library of content items;   receiving a unique content selection of at least two of the content items by each of the plurality of content distributors for distribution to a unique set of recipients for each of the plurality of content distributors;   creating a plurality of electronically selectable unique links each associated with:
 (a) a corresponding content distributor from the plurality of content distributors, 
 (b) a corresponding unique content selection received from the corresponding content distributor, and 
 (c) a corresponding recipient from among the unique set of recipients of the corresponding content distributor; 
   causing the unique content selection of each of the plurality of content distributors to be distributed in conjunction with a corresponding unique link from the plurality of electronically selectable unique links, via at least one distribution channel, to each corresponding recipient;   determining that a plurality of conversion actions have occurred, each conversion action occurring in conjunction with a selection of a given selected link of the plurality of electronically selectable links, the selection by the corresponding recipient of the given selected link; and   attributing each of the plurality of conversion actions to the corresponding content distributor for each given selected link of the plurality of electronically selectable links.   
     
     
         2 . The computer-readable medium of  claim 1 , wherein two or more content distributors of the plurality of content distributors are attributed conversion actions of the plurality of conversion actions. 
     
     
         3 . The computer-readable medium of  claim 1 , further comprising:
 determining that a plurality of conversion actions have occurred in conjunction with selections of a plurality of the unique links; and   attributing each of the plurality of conversion actions to each of the content distributors corresponding to each of the selected plurality of unique links.   
     
     
         4 . The computer-readable medium of  claim 1 , wherein each of the plurality of content distributors comprises at least one of a salesperson, a realtor, a broker, a product distributor, and a direct sales product distributor. 
     
     
         5 . The computer-readable medium of  claim 1 , wherein at least one of the content items comprises one of an audio clip, a video clip, a document, a PDF, text, an article, a hyperlink to a webpage, a graphic, a design, a layout, a template, and a form. 
     
     
         6 . The computer-readable medium of  claim 1 , wherein a conversion action comprises one of the actions selected from the group of actions consisting of: selecting a unique link, completing an order, providing personal information, making a purchase, requesting additional information, engaging with a third party, and joining a mailing list. 
     
     
         7 . The computer-readable medium of  claim 1 , wherein each of the plurality of unique links comprises one or more of a hyperlink, a shortened Universal Resource Locator (URL), a hyperlink to download an embedded image, a hyperlink to download an embedded video, a hyperlink to download an embedded audio file, and a QR code. 
     
     
         8 . The computer-readable medium of  claim 1 , wherein each of the at least one distribution channels is selected from a group of distribution channels consisting of: a social media network, an email system, an SMS messaging system, an MMS messaging system, a mobile application notification, and a digital advertisement. 
     
     
         9 . The computer-readable medium of  claim 1 , wherein at least one of the at least one distribution channels is authorized and controlled by a corresponding content distributor. 
     
     
         10 . The computer-readable medium of  claim 1 , wherein the unique content selection of each of the plurality of content distributors and the corresponding unique link are caused to be distributed according to a defined distribution schedule. 
     
     
         11 . The computer-readable medium of  claim 1 , further comprising generating at least one report comprising a relationship between one or more of: one or more content distributors, a number of recipients that received a unique content selection, a number of recipients that selected a unique link, and a number of recipients that performed a conversion action after selecting a unique link. 
     
     
         12 . The computer-readable medium of  claim 1 , wherein the report comprises at least one of: a number of recipients that received the distributed customized distributor content item, a number of recipients that engaged a received customized distributor content item, and a number of recipients that performed a conversion action in response to a received customized distributor content item. 
     
     
         13 . A method for facilitating digital communication and conversion attribution:
 providing, over a network, each of a plurality of content distributors with access to a plurality of content items from an electronic library of content items;   receiving, via an electronic client device, a unique content selection of at least two of the content items by each of the plurality of content distributors for distribution to a unique set of recipients for each of the plurality of content distributors;   creating, via a processor, a plurality of electronically selectable unique links each associated with:
 (a) a corresponding content distributor from the plurality of content distributors, 
 (b) a corresponding unique content selection received from the corresponding content distributor, and 
 (c) a corresponding recipient from among the unique set of recipients of the corresponding content distributor; 
   causing the unique content selection of each of the plurality of content distributors to be distributed in conjunction with a corresponding unique link from the plurality of electronically selectable unique links, via at least one distribution channel, to each corresponding recipient;   determining that a plurality of conversion actions have occurred, each conversion action occurring in conjunction with a selection of a given selected link of the plurality of electronically selectable links, the selection by the corresponding recipient of the given selected link; and   attributing each of the plurality of conversion actions to the corresponding content distributor for each given selected link of the plurality of electronically selectable links.   
     
     
         14 . The method of  claim 13 , wherein two or more content distributors of the plurality of content distributors are attributed conversion actions of the plurality of conversion actions. 
     
     
         15 . The method of  claim 13 , wherein each of the plurality of content distributors comprises at least one of a salesperson, a realtor, a broker, a product distributor, and a direct sales product distributor. 
     
     
         16 . The method of  claim 13 , wherein a conversion action comprises one of the actions selected from the group of actions consisting of: selecting a unique link, completing an order, providing personal information, making a purchase, requesting additional information, engaging with a third party, and joining a mailing list. 
     
     
         17 . The method of  claim 13 , wherein each of the plurality of unique links comprises one or more of a hyperlink, a shortened Universal Resource Locator (URL), a hyperlink to download an embedded image, a hyperlink to download an embedded video, a hyperlink to download an embedded audio file, and a QR code. 
     
     
         18 . The method of  claim 13 , wherein each of the at least one distribution channels is selected from a group of distribution channels consisting of: a social media network, an email system, an SMS messaging system, an MMS messaging system, a mobile application notification, and a digital advertisement. 
     
     
         19 . The method of  claim 13 , wherein at least one of the at least one distribution channels is authorized and controlled by a corresponding content distributor. 
     
     
         20 . The method of  claim 13 , wherein the unique content selection of each of the plurality of content distributors and the corresponding unique link are caused to be distributed according to a defined distribution schedule.