System for the merchandising and delivery of customized information related to a specific product of interest to a consumer

Abstract

A system and method is provided for delivering customized information related to a specific product of interest to consumer. In practice, the consumer uses a suitably enabled portable, mobile and/or wireless device (e.g., such as a mobile camera phone) to scan or otherwise read a marker associated with a product, retail item or other article of interest. From the marker, a unique ID is obtained (i.e., the marker ID). The marker ID is then used to cross-reference a URL or other like address in a database that relates marker IDs to corresponding URLs. The target URL is returned to the consumer's device and an http session is established with a content management server at the target URL. In one suitable embodiment, the content management server obtains a SKU and/or template web page ID that are associated with the marker ID in a database. Suitably, the SKU relates to the specific product with which the marker was associated. Having in this way determined the actual specific product of interest to the consumer, customized information related thereto can be delivered to the consumer's device, e.g., via a web page optimized for the identified device. Optionally, the web page content and/or template is obtained from a database that associates the same with the template web page ID received by the content management server.

What is claimed is: 
     
         1 . A system for delivering product specific information, comprising:
 a first database including a collection of product information;   a consumer good to which has been provided a tag or brand identification device having a unique identifier such that the brand identification device is a RFID device;   a personal data collection device which can read and transmit the unique identifier to a merchandizing system;   a content management system, of the merchandizing system, associated with the database configured to
 receive, from the personal data collection device, data that includes the unique identifier that is a plurality of digits extracted from one of a 2D barcode or the RFID device and a type identification of the personal data collection device, and an http post which identifies the personal data collection device; 
 hold an http session open while making a separate call across a network; 
 interpret the unique identifier and relate the unique identifier to at least one template webpage ID which corresponds to a web address, 
 create, in response to receiving the data, a web page optimized for the personal data collection device based at least in part on the type identification, and 
 transmit the web page including dynamic content for the consumer good and product information based at least in part on the unique identifier to the personal data collection device; and 
   wherein the web page serves as the user interface provided on the personal data collection device and is configured to allow the user to select at least one product from the collection of product information such that the user interface is specific to the consumer good.   
     
     
         2 . A system as recited in  claim 1 , wherein the tag or brand identification device includes at least one of printed information or encoded information relating to the consumer good. 
     
     
         3 . A system as recited in  claim 2 , wherein the encoded information is provided by a RFID device.