Method and system for identifying recipients of a reward associated with a conversion

Abstract

The present teaching relates to a method and a system for advertising. The method obtains information about a conversion associated with an advertisement and generates with respect to the conversion, an operational smart attribution evaluation package (SAEP). The SAEP includes a conversion parameter and a reward. The method transmits the SAEP to a platform to be posted, and thereafter receives from the SAEP, an indication of an entity which is estimated to be associated with the conversion and to which the reward is to be allocated. The entity is determined by the SAEP based on the conversion parameter and information from a plurality of entities that displayed the advertisement.

We claim: 
     
         1 . A method for advertising, comprising:
 obtaining, by an advertiser computing system, information about a conversion associated with an advertisement;   generating, with respect to the conversion, an operational smart attribution evaluation package (SAEP) including a time-out period and a reward;   deploying the SAEP on a blockchain to allow one or more entities that displayed the advertisement to claim an association with the conversion;   receiving, within the time-out period, an indication that none of the one or more entities is associated with the conversion; and   updating the SAEP by modifying at least one of the time-out period and the reward.   
     
     
         2 . The method of  claim 1 , wherein the step of obtaining information about the conversion associated with the advertisement and the step of receiving the indication that none of the one or more entities is associated with the conversion are performed within the blockchain. 
     
     
         3 . The method of  claim 1 , wherein the blockchain is a closed loop blockchain. 
     
     
         4 . The method of  claim 1 , wherein the time-out period is generated based on a timing model, and the reward is generated based on a reward model. 
     
     
         5 . The method of  claim 4 , wherein the updating comprises updating one or more operational parameters of at least one of the timing model and the reward model. 
     
     
         6 . The method of  claim 1 , further comprising receiving information indicating that no source of the conversion is identified. 
     
     
         7 . The method of  claim 1 , wherein the one or more entities are one or more publishers. 
     
     
         8 . A non-transitory, computer-readable medium having information recorded thereon for advertising, wherein the information, when read by a machine, causes the machine to perform operations comprising:
 obtaining, by an advertiser computing system, information about a conversion associated with an advertisement;   generating, with respect to the conversion, an operational smart attribution evaluation package (SAEP) including a time-out period and a reward;   deploying the SAEP on a blockchain to allow one or more entities that displayed the advertisement to claim an association with the conversion;   receiving, within the time-out period, an indication that none of the one or more entities is associated with the conversion; and   updating the SAEP by modifying at least one of the time-out period and the reward.   
     
     
         9 . The medium of  claim 8 , wherein the operation of obtaining information about the conversion associated with the advertisement and the operation of receiving the indication that none of the one or more entities is associated with the conversion are performed within the blockchain. 
     
     
         10 . The medium of  claim 8 , wherein the blockchain is a closed loop blockchain. 
     
     
         11 . The medium of  claim 8 , wherein the time-out period is generated based on a timing model, and the reward is generated based on a reward model. 
     
     
         12 . The medium of  claim 11 , wherein the updating comprises updating one or more operational parameters of at least one of the timing model and the reward model. 
     
     
         13 . The medium of  claim 8 , wherein the operations further comprise receiving information indicating that no source of the conversion is identified. 
     
     
         14 . The medium of  claim 8 , wherein the one or more entities are one or more publishers. 
     
     
         15 . A system for advertising, the system comprising:
 memory storing computer program instructions; and   one or more processors that, in response to executing the computer program instructions, effectuate operations comprising:   obtaining, by an advertiser computing system, information about a conversion associated with an advertisement;   generating, with respect to the conversion, an operational smart attribution evaluation package (SAEP) including a time-out period and a reward;   deploying the SAEP on a blockchain to allow one or more entities that displayed the advertisement to claim an association with the conversion;   receiving, within the time-out period, an indication that none of the one or more entities is associated with the conversion; and   updating the SAEP by modifying at least one of the time-out period and the reward.   
     
     
         16 . The system of  claim 15 , wherein the operation of obtaining information about the conversion associated with the advertisement and the operation of receiving the indication that none of the one or more entities is associated with the conversion are performed within the blockchain. 
     
     
         17 . The system of  claim 15 , wherein the blockchain is a closed loop blockchain. 
     
     
         18 . The system of  claim 15 , wherein the time-out period is generated based on a timing model, and the reward is generated based on a reward model. 
     
     
         19 . The system of  claim 18 , wherein the updating comprises updating one or more operational parameters of at least one of the timing model and the reward model. 
     
     
         20 . The system of  claim 15 , the operations further comprise receiving information indicating that no source of the conversion is identified.