Systems and methods for advanced targeting

Abstract

A system for testing the effectiveness of webpage configurations is disclosed. Tags indicating dependency between sections of a webpage may be associated with the sections. In response to a version of a first section of a webpage being tested, an associated tag may indicate that the content or behavior of a second section is dependent on the first section. A webpage configuration including content of the first section, and corresponding behavior and content of the second section, may be transmitted to a web client. Data may be collected indicating the effectiveness of the webpage configuration.

What is claimed is: 
     
         1 . A method comprising:
 storing, by a server computing device, components of a webpage having at least a first section and a second section in a database, wherein the components of the webpage include for the first section of the web page, at least a first version of content for the first section and a second version of content for the first section, wherein the components of the webpage further include for the second section of the webpage, at least a first version of content for the second section and a second version of content for the second section, wherein the components of the webpage further include an interdependency tag associated with the first section and the second section that indicates that a version of the second section to be selected for the webpage depends on the version of the first section selected for the webpage;   receiving, by a server computing device, a request to access a webpage from a client computing device, wherein the request includes an IP address of the client computing device;   identifying, by the server computing device, a user of the client computing device;   configuring, by the server computing device, a the webpage for the user by at least:
 selecting a version of the first section of the webpage based on the identified user from among at least the first version of the first section and the second version of the first section; 
 verifying that the version the second section to be selected for the webpage depends on the version of the first section selected for the webpage by checking the interdependency tag associated with the first section and the second section of the webpage; and 
 selecting the version of the second section of the webpage from among at least the first version of the second section and the second section of the second section based on the interdependency tag associated With the first section and the second section of the webpage; and 
   transmitting, by the server computing device, the configured web page to the client computing device of the user.   
     
     
         2 . The method of  claim 1 , wherein the user of the client computing device is identified based upon an IP address of the client computing device that is included in the request to access the webpage. 
     
     
         3 . The method of  claim 1 , wherein a purchase history of the user is reviewed to select the version of the first section of the webpage for the user. 
     
     
         4 . The method of  claim 1 , further comprising monitoring, by the server computing device, the client computing device to obtain effectiveness data associated with the configured webpage. 
     
     
         5 . The method of  claim 4 , wherein the effectiveness data comprises at least one of number of user clicks, number of user enrollments, amount of time spent on the webpage, or user survey responses. 
     
     
         6 . The method of  claim 1 , wherein the interdependency tag further indicates that a content of the second section of the webpage depends on the content of the first section of the webpage. 
     
     
         7 . The method of  claim 1 , wherein the interdependency tag further indicates that a behavior of the second section of the webpage depends on the content of the first section of the webpage. 
     
     
         8 . The method of  claim 6 , wherein the interdependency tag specifically indicates that drop-down menu is to be used to display the content of the second section when a first version of the first section of the webpage is selected. 
     
     
         9 . The method of  claim 1 , wherein the webpage comprises a transaction account webpage and the first and second sections provide different types of information associated with a transaction account. 
     
     
         10 . The method of  claim 9 , wherein the server computing device comprises a server of a transaction account issuer. 
     
     
         11 . A system comprising:
 a processor of a server computing device; and   non-transitory memory of the server computing device having instructions stored thereon that, in response to execution by the processor, causes the processor to perform:
 store components of a webpage having at least a first section and a second section in a database, wherein the components of the webpage include for the first section of the webpage, at least a first version of content for the first section and a second version of content for the first section, wherein the components of the webpage further include for the second section of the webpage, at least a first version of content for the second section and a second version of content for the second section, wherein the components of the webpage further include an interdependency tag associated with the first section and the second section that indicates that a version of the second section to be selected for the webpage depends on the version of the first section selected for the webpage; 
 receive a request to access a webpage from a client computing device, wherein the request includes an IP address of the client computing device; 
 identify a user of the client computing device; 
 configure a version of the webpage for the user by at least:
 selecting a version of the first section of the webpage based on the identified user from among at least the first version of the first section and the second version of the first section; 
 verifying that the version of the second section to be selected for the webpage depends on the version of the first section selected for the webpage by checking the interdependency tag associated with the first section and the second section of the webp age; and, 
 selecting the version of the second section of the webpage from among at least the first version of the second section and the second section of the second section based on the interdependency tag associated with the first section and the second section of the webpage; and 
 
 transmit the configured webpage to the client computing device of the user. 
   
     
     
         12 . The system of  claim 11 , wherein the user of the client computing device is identified based upon an IP address of the client computing device that is included in the request to access the webpage. 
     
     
         13 . The system of  claim 11 , wherein the processor is further configured to monitor the client computing device to obtain effectiveness data associated with the configured webpage. 
     
     
         14 . The system of  claim 11 , wherein the interdependency tag further indicates that a content of the second section of the webpage depends on the content of the first section of the webpage. 
     
     
         15 . The system of  claim 11 , wherein the interdependency tag further indicates that a behavior of the second section of the webpage depends on the content of the first section of the webpage. 
     
     
         16 . The system of  claim 11 , wherein the wehpage comprises a transaction account wehpage and the first and second sections provide different types of information associated with a transaction account, wherein the server computing device comprises a server of a transaction account issuer. 
     
     
         17 . A non-transitory computer readable medium having instructions stored thereon that, in response to execution by a server computing device, causes the server computing device to:
 store components of a webpage having at least a first section and a second section in a database, wherein the components of the webpage include for the first section of the webpage, at least a first version of content for the first section and a second version of content for the first section, wherein the components of the webpage further include for the second section of the webpage, at least a first version of content for the second section and a second version of content for the second section, wherein the components of the webpage further include an interdependency tag associated with the first section and the second section that indicates that a version of the second section to be selected for the webpage depends on the version of the first section selected for the webpage;   receive a request to access a webpage from a client computing device, wherein the request includes an IP address of the client computing device;   identify a user of the client computing device;   configure the webpage for the user by at least:
 selecting a version of the first section of the webpage based on the identified user from among at least the first version of the first section and the second version of the first section; 
 verifying that the version of the second section to be selected for the webpage depends on the version of the first section selected for the webpage checking the interdependency tag associated with the first section and the second section of the webpage; and 
 selecting the version of the second section of the webpage from among at least the first version of the second section and the second section of the second section based on the interdependency tag associated with the first section and the second section of the webpage; and 
   transmit the configured webpage to the client computing device of the user.   
     
     
         18 . The non-transitory computer readable medium of  claim 17 , wherein the user of the client computing device is identified based upon an IP address of the client computing device that is included in the request to access the webpage. 
     
     
         19 . The non-transitory computer readable medium of  claim 17 , wherein the instructions further cause the server computing device to monitor the client computing device to obtain effectiveness data associated with the configured webpage. 
     
     
         20 . The non-transitory computer readable medium of  claim 17 , wherein the interdependency tag further indicates that a content of the second section of the webpage depends on the content of the first section of the webpage or further indicates that a behavior of the second section of the webpage depends on the content of the first section of the webpage.