Interactive advertising system

Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing an interactive advertising system and components thereof.

1 - 20 . (canceled) 
     
     
         21 . A system comprising:
 one or more computers programmed to perform operations comprising:   maintaining a database of registered members, the database identifying a mobile interactive device for each of a plurality of members including a first member having a first mobile interactive device;   maintaining a schedule of upcoming broadcast events including a first broadcast event;   receiving advertisement interaction data and metadata for an advertisement related to the first broadcast event based on real-time interaction between the first mobile interactive device and the one or more computers as the first broadcast event is being broadcast; and   determining a time to send trigger data causing display of the advertisement, wherein the time is determined using data from the first broadcast event and geographic information.   
     
     
         22 . The system of  claim 21 , wherein the first broadcast event is scheduled to occur within a first predetermined time. 
     
     
         23 . The system of  claim 22 , wherein the first predetermined time is one minute or less. 
     
     
         24 . The system of  claim 23 , the operations further comprising receiving from the first member data specifying the first predetermined time. 
     
     
         25 . The system of  claim 21 , wherein the first broadcast event is an interactively-enhanced commercial. 
     
     
         26 . The system of  claim 21 , wherein the first broadcast event is an interactively-enhanced commercial for a particular advertiser. 
     
     
         27 . The system of  claim 26 , the operations further comprising determining that the first broadcast event is of interest to the first member from the database of registered members and from data embedded in the commercial or data provided by the advertiser. 
     
     
         28 . The system of  claim 21 , wherein the mobile interactive device comprises a smart telephone. 
     
     
         29 . The system of  claim 21 , wherein the first broadcast event is a program that includes a commercial provided by an advertiser, the operations further comprising determining that the first broadcast event is of interest to the first member from the database of registered members and from data embedded in the commercial or data provided by the advertiser. 
     
     
         30 . A method comprising:
 maintaining a database of registered members on one or more computers programmed to perform operations, the database identifying a mobile interactive device for each of a plurality of members including a first member having a first mobile interactive device;   maintaining a schedule of upcoming broadcast events including a first broadcast event;   receiving advertisement interaction data and metadata for an advertisement related to the first broadcast event based on real-time interaction between the first mobile interactive device and the one or more computers as the first broadcast event is being broadcast, wherein the metadata includes broadcast market data defining a broadcast market for the advertisement; and   determining a time to send trigger data causing display of the advertisement, wherein the time is determined using data from the first broadcast event, wherein the advertisement is based on a proximity of a user.   
     
     
         31 . The method of  claim 30 , wherein the first broadcast event is scheduled to occur within a first predetermined time. 
     
     
         32 . The method of  claim 31 , wherein the first predetermined time is one minute or less. 
     
     
         33 . The method of  claim 32 , further comprising receiving from the first member data specifying the first predetermined time. 
     
     
         34 . The method of  claim 30 , wherein the first broadcast event is an interactively-enhanced commercial. 
     
     
         35 . The method of  claim 30 , wherein the first broadcast event is an interactively-enhanced commercial for a particular advertiser. 
     
     
         36 . The method of  claim 35 , further comprising determining that the first broadcast event is of interest to the first member from the database of registered members and from data embedded in the commercial or data provided by the advertiser. 
     
     
         37 . The method of  claim 30 , wherein the mobile interactive device comprises a smart telephone. 
     
     
         38 . The method of  claim 30 , further comprising determining that the first broadcast event is of interest to the first member from the database of registered members and from data embedded in the commercial or data provided by the advertiser, wherein the first broadcast event is a program that includes a commercial provided by an advertiser.