Method, medium, and system for reducing counterfeits online

Abstract

Systems and methods change a user interface for the purpose of guiding a user in supplementing a product listing with an image to evidence the product's authenticity. Example embodiments include a machine-implemented method for accessing at least one database to retrieve an authenticity criterion mapped to a product and at least one reference image that depicts adequate detail of a product specimen to fulfill the authenticity criterion. The machine can further cause a user device to display the reference image to the user along with a suggestion that the user submit a candidate image depicting similar detail of the product. In some example embodiments, the method further includes retrieving the candidate image, confirming receipt of the candidate image, and displaying the candidate image, as well as adjusting a rank for a candidate specimen based on various factors.

1 . A method comprising:
 receiving, from a computing device of a user, a request to publish a listing of an item;   in response to receiving the request, causing presentation, on the computing device, of a message requesting submission of an image depicting a portion of the item exhibiting a reference detail that indicates authenticity;   in response to the message, receiving the image of the item exhibiting the reference detail; and   adjusting a rank of the listing within a plurality of search results based in part on receiving the image.   
     
     
         2 . The method of  claim 1 , further comprising:
 determining that the received image is a copy of an image of the portion stored in an image database, wherein the adjusting comprises reducing the rank of the listing.   
     
     
         3 . The method of  claim 1 , further comprising:
 determining, from an accessed database, an authenticity criterion mapped to the item, the authenticity criterion describing the reference detail.   
     
     
         4 . The method of  claim 1 , further comprising:
 retrieving a reference image that depicts the portion of the item and fulfills the authenticity criterion, wherein the message contains the reference image and a suggestion to submit the image similar to the reference image.   
     
     
         5 . The method of  claim 1 , further comprising, in response to receiving the image:
 causing display of a confirmation that the image is received; and   causing display of the received image with the reference image in a same bounded window.   
     
     
         6 . The method of  claim 1 , wherein the adjusting the rank of the listing is based on the receiving of the image and a history of the user uploading candidate images in response to suggestions. 
     
     
         7 . The method of  claim 1 , wherein the adjusting the rank of the listing is based on the receiving of the image and a determination that the item is part of a collection of items. 
     
     
         8 . The method of  claim 7 , wherein the determination that the item is part of the collection of items is based on a collection identifier detected within the image or within metadata of the image. 
     
     
         9 . A system comprising:
 one or more hardware processors; and   a memory device storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:   receiving, from a computing device of a user, a request to publish a listing of an item;   in response to receiving the request, causing presentation, on the computing device, of a message requesting submission of an image depicting a portion of the item exhibiting a reference detail that indicates authenticity;   in response to the message, receiving the image of the item exhibiting the reference detail; and   adjusting a rank of the listing within a plurality of search results based in part on receiving the image.   
     
     
         10 . The system of  claim 9 , wherein the operations further comprise:
 determining that the received image is a copy of an image of the portion stored in an image database, wherein the adjusting comprises reducing the rank of the listing.   
     
     
         11 . The system of  claim 9 , wherein the operations further comprise:
 determining, from an accessed database, an authenticity criterion mapped to the item, the authenticity criterion describing the reference detail.   
     
     
         12 . The system of  claim 9 , wherein the operations further comprise:
 retrieving a reference image that depicts the portion of the item and fulfills the authenticity criterion, wherein the message contains the reference image and a suggestion to submit the image similar to the reference image.   
     
     
         13 . The system of  claim 9 , wherein the operations further comprise, in response to receiving the image:
 causing display of a confirmation that the image is received; and   causing display of the received image with the reference image in a same bounded window.   
     
     
         14 . The system of  claim 9 , wherein the adjusting the rank of the listing is based on the receiving of the image and a history of the user uploading candidate images in response to suggestions. 
     
     
         15 . The system of  claim 9 , wherein the adjusting the rank of the listing is based on the receiving of the image and a determination that the item is part of a collection of items. 
     
     
         16 . The system of  claim 15 , wherein the determination that the item is part of the collection of items is based on a collection identifier detected within the image or within metadata of the image. 
     
     
         17 . A non-transitory machine storage medium comprising instructions that, when executed by one or more hardware processers of a machine, cause the machine to perform operations comprising:
 receiving, from a computing device of a user, a request to publish a listing of an item;   in response to receiving the request, causing presentation, on the computing device, of a message requesting submission of an image depicting a portion of the item exhibiting a reference detail that indicates authenticity;   in response to the message, receiving the image of the item exhibiting the reference detail; and   adjusting a rank of the listing within a plurality of search results based in part on receiving the image.   
     
     
         18 . The machine storage medium of  claim 17 , wherein the operations further comprise:
 determining that the received image is a copy of an image of the portion stored in an image database, wherein the adjusting comprises reducing the rank of the listing.   
     
     
         19 . The machine storage medium of  claim 17 , wherein the adjusting the rank of the listing is based on the receiving of the image and a history of the user uploading candidate images in response to suggestions. 
     
     
         20 . The machine storage medium of  claim 17 , wherein the adjusting the rank of the listing is based on the receiving of the image and a determination that the item is part of a collection of items.