Methods and systems for determining exposure to fixed-location dynamic displays

Abstract

Systems and methods are disclosed for executing the electronic distribution of electronic content to a dynamic display. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the dynamic display, identifying a first geographical zone associated with the fixed location; identifying a second geographical zone associated with the fixed location; generating a plurality of directional vectors for quantifying the displacement of any one of the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the electronic content to the dynamic display associated with the fixed location.

1 - 20 . (canceled) 
     
     
         21 . A computer-implemented method for tailoring electronic content to be transmitted to a dynamic display associated with a fixed location, the method comprising:
 quantifying a movement of each of one or more electronic devices relative to a first geographical zone associated with the fixed location and relative to a second geographical zone associated with the fixed location, for each of the one or more electronic devices;   predicting anticipated movement of each of the one or more electronic devices, based on the quantified movement of each of the one or more electronic devices;   identifying a pattern associated with the quantified movement of each of the one or more electronic devices and the predicted anticipated movement of each of the one or more electronic devices; and   tailoring the electronic content to be transmitted to the dynamic display based on the identified pattern.   
     
     
         22 . The method of  claim 21 , wherein at least one of the first geographical zone and the second geographical zone is positioned within an immediate zone relative to the fixed location. 
     
     
         23 . The method of  claim 22 , wherein at least one or both of the first geographical zone and the second geographical zone is circular. 
     
     
         24 . The method of  claim 23 , wherein at least one or both of the first geographical zone and the second geographical zone is defined by a radius around the fixed location. 
     
     
         25 . The method of  claim 22 , wherein at least one or both of the first geographical zone and the second geographical zone is a polygon. 
     
     
         26 . The method of  claim 21 , wherein the first geographical zone is positioned within an immediate zone relative to the fixed location, and the second geographical zone is positioned at a remote location relative to the fixed location. 
     
     
         27 . The method of  claim 26 , wherein at least one or both of the first geographical zone and the second geographical zone is circular. 
     
     
         28 . The method of  claim 26 , wherein at least one or both of the first geographical zone and the second geographical zone is a polygon. 
     
     
         29 . The method of  claim 21 , wherein at least one of the first geographical zone and the second geographical zone is positioned at a remote location relative to the fixed location. 
     
     
         30 . The method of  claim 29 , wherein at least one or both of the first geographical zone and the second geographical zone is circular. 
     
     
         31 . The method of  claim 29 , wherein at least one or both of the first geographical zone and the second geographical zone is a polygon. 
     
     
         32 . The method of  claim 21 , wherein the quantifying the movement of each of the one or more electronic devices is based on first position information and second position information of each of the one or more electronic devices relative to one or more of the first geographical zone and the second geographical zone, wherein at least one or both of the first position information and the second position information comprises geo-coordinates identifying the location of each of the one or more electronic devices relative to the fixed location. 
     
     
         33 . The method of  claim 32 , wherein at least one or both of the first position information and the second position information further comprises a time period. 
     
     
         34 . The method of  claim 33 , wherein at least one or both of the first position information and the second position information further comprises angular data measuring an angular distance of the one or more electronic devices relative to a height of the dynamic display. 
     
     
         35 . The method of  claim 21 , wherein the first geographical zone is associated with a first access point of a transit station of a transit mode, and the second geographical zone is a second access point of the transit station, and wherein the one or more electronic devices travel between the first access point and the second access point via the transit mode. 
     
     
         36 . A system for managing tailoring of electronic content to be transmitted to a dynamic display associated with a fixed location, the system comprising:
 a data storage device storing instructions for managing the tailoring of electronic content; and   a processor configured to execute the instructions to perform a method comprising:
 quantifying a movement of each of one or more electronic devices relative to a first geographical zone associated with the fixed location and relative to a second geographical zone associated with the fixed location, for each of the one or more electronic devices; 
 predicting anticipated movement of each of the one or more electronic devices, based on the quantified movement of each of the one or more electronic devices; 
 identifying a pattern associated with the quantified movement of each of the one or more electronic devices and the predicted anticipated movement of each of the one or more electronic devices; and 
 tailoring the electronic content to be transmitted to the dynamic display based on the identified pattern. 
   
     
     
         37 . The system of  claim 36 , wherein at least one of the first geographical zone and the second geographical zone is positioned within an immediate zone relative to the fixed location. 
     
     
         38 . The system of  claim 36 , wherein the first geographical zone is positioned within an immediate zone relative to the fixed location, and the second geographical zone is positioned at a remote location relative to the fixed location. 
     
     
         39 . The system of  claim 36 , wherein at least one of the first geographical zone and the second geographical zone is positioned at a remote location locations relative to the fixed location. 
     
     
         40 . A computer-readable medium that, when executed by a computer system, causes the computer system to perform a method for managing tailoring of electronic content to be transmitted to a dynamic display associated with a fixed location, the method including:
 quantifying a movement of each of one or more electronic devices relative to a first geographical zone associated with the fixed location and relative to a second geographical zone associated with the fixed location, for each of the one or more electronic devices;   predicting anticipated movement of each of the one or more electronic devices, based on the quantified movement of each of the one or more electronic devices;   identifying a pattern associated with the quantified movement of each of the one or more electronic devices and the predicted anticipated movement of each of the one or more electronic devices; and   tailoring the electronic content to be transmitted to the dynamic display based on the identified pattern.