Synthetic user profiles and monitoring online advertisements

Abstract

Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

1 . A system for generating synthetic user profiles, comprising:
 a profile generator configured to cause browsing software executing on a computing system to construct a synthetic user profile by retrieving resources from a plurality of third-party websites, the resources including at least user-specific content operative to substantially uniquely identify the synthetic user profile, the user-specific content being reflective of browsing behavior.