Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications

Abstract

Methods and apparatus to adjust media impressions based on media impression notification loss rates in network communications are disclosed. An example method includes determining a first network media impression adjustment factor based on a quantity of lost test media impression notifications for a first network in a geographic region; determining an adjusted quantity of first network user-accessed media impression notifications for the first network by applying the first network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a product and weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region; and storing the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses corresponding to the weighted adjusted quantity of the user-accessed media impression notifications.

What is claimed is: 
     
         1 . A system comprising:
 at least one memory;   programmable circuitry; and   instructions to cause the programmable circuitry to:
 determine a first adjustment factor based on a transmission loss characteristic of a first network, the first network corresponding to a geographic region, 
 determine a weighted adjusted quantity of user-accessed media impression notifications for the first network by: (a) applying the first adjustment factor to a first quantity of media impression notifications to generate a product and (b) weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region, the weighted adjusted quantity of the user-accessed media impression notifications to correct an inaccuracy in the first quantity of media impression notifications, the inaccuracy resulting from the transmission loss characteristic of the first network, and 
 store the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses to overcome the transmission loss characteristic of the first network. 
   
     
     
         2 . The system of  claim 1 , wherein the programmable circuitry is to determine a difference between first and second quantities of test impression notifications for the first network based on at least a networking hardware failure. 
     
     
         3 . The system of  claim 1 , wherein the programmable circuitry is to determine a difference between first and second quantities of test impression notifications for the first network based on at least network congestion. 
     
     
         4 . The system of  claim 1 , wherein the programmable circuitry is to determine the weighted adjusted quantity of the user-accessed media impression notifications based on a quantity of lost user-accessed media impression notifications for the first network and the first quantity of media impression notifications. 
     
     
         5 . The system of  claim 1 , wherein the programmable circuitry is to obtain demographic information associated with the first quantity of media impression notifications from a database proprietor. 
     
     
         6 . The system of  claim 1 , wherein the programmable circuitry is to send lost test impression notifications via the first network automatically by a test client device without the test client device being operated by a user. 
     
     
         7 . The system of  claim 1 , wherein the market share is a first market share, and the programmable circuitry is to:
 determine a second network media impression adjustment factor based on a transmission loss characteristic of a second network; and   determine a second weighted adjusted quantity of user-accessed media impression notifications for the second network by applying the second network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a second product and weighting the second product based on a second market share of second subscribers corresponding to the second network in the geographic region.   
     
     
         8 . The system of  claim 7 , wherein the programmable circuitry is to sum the weighted adjusted quantity of user-accessed media impression notifications for the first network and the second weighted adjusted quantity of user-accessed media impression notifications for the second network to determine a third adjusted quantity of user-accessed media impression notifications, the third adjusted quantity of user-accessed media impression notifications corresponding to a substantial portion of a market of networks serving another geographic region. 
     
     
         9 . The system of  claim 1 , wherein the programmable circuitry is to determine the market share of the first subscribers corresponding to the first network in the geographic region relative to second subscribers of other networks in the geographic region. 
     
     
         10 . The system of  claim 1 , wherein the programmable circuitry is to determine the first network media impression adjustment factor based on a first media impression loss rate for a test client device in communication with the first network and a second media impression loss rate for a second test client device in communication with the first network. 
     
     
         11 . A non-transitory machine readable storage medium comprising instructions that, when executed, cause programmable circuitry to at least:
 determine a first adjustment factor based on a transmission loss characteristic of a first network, the first network corresponding to a geographic region;   determine a weighted adjusted quantity of user-accessed media impression notifications for the first network by (a) applying the first adjustment factor to a first quantity of media impression notifications to generate a product and (b) weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region, the weighted adjusted quantity of the user-accessed media impression notifications to correct an inaccuracy in the first quantity of media impression notifications, the inaccuracy resulting from the transmission loss characteristic of the first network; and   store the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses to overcome the transmission loss characteristic of the first network.   
     
     
         12 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to determine a difference between first and second quantities of test impression notifications for the first network based on at least a networking hardware failure. 
     
     
         13 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to determine a difference between first and second quantities of test impression notifications for the first network based on at least network congestion. 
     
     
         14 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to determine the weighted adjusted quantity of the user-accessed media impression notifications based on a quantity of lost user-accessed media impression notifications for the first network and the first quantity of media impression notifications. 
     
     
         15 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to obtain demographic information associated with the first quantity of media impression notifications from a database proprietor. 
     
     
         16 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to send lost test impression notifications via the first network automatically by a test client device without the test client device being operated by a user. 
     
     
         17 . The non-transitory machine readable storage medium of  claim 11 , wherein the market share is a first market share, and the instructions cause the programmable circuitry to:
 determine a second network media impression adjustment factor based on a transmission loss characteristic of a second network; and   determine a second weighted adjusted quantity of user-accessed media impression notifications for the second network by applying the second network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a second product and weighting the second product based on a second market share of second subscribers corresponding to the second network in the geographic region.   
     
     
         18 . The non-transitory machine readable storage medium of  claim 17 , wherein the programmable circuitry is to execute the instructions to sum the weighted adjusted quantity of user-accessed media impression notifications for the first network and the second weighted adjusted quantity of user-accessed media impression notifications for the second network to determine a third adjusted quantity of user-accessed media impression notifications, the third adjusted quantity of user-accessed media impression notifications corresponding to a substantial portion of a market of networks serving a geographic region. 
     
     
         19 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to determine the market share of the first subscribers corresponding to the first network in the geographic region relative to second subscribers of other networks in the geographic region. 
     
     
         20 . The non-transitory machine readable storage medium of  claim 11 , wherein the instructions cause the programmable circuitry to determine the first network media impression adjustment factor based on a first media impression loss rate for a test client device in communication with the first network and a second media impression loss rate for a second test client device in communication with the first network. 
     
     
         21 . A method comprising:
 determining, by executing an instruction with processor circuitry, a first adjustment factor based on a transmission loss characteristic of a first network corresponding to a geographic region;   determining, by executing an instruction with the processor circuitry, a weighted adjusted quantity of user-accessed media impression notifications for the first network by (a) applying the first adjustment factor to a first quantity of media impression notifications to generate a product and (b) weighting the product based on a market share of first subscribers corresponding to the first network in the geographic region, the weighted adjusted quantity of the user-accessed media impression notifications to correct an inaccuracy in the first quantity of media impression notifications, the inaccuracy resulting from the transmission loss characteristic of the first network; and   causing, by executing an instruction with the processor circuitry, storing of the weighted adjusted quantity of the user-accessed media impression notifications in association with a media identifier to credit corresponding media with a quantity of media accesses to overcome the transmission loss characteristic of the first network.   
     
     
         22 . The method of  claim 21 , further including determining, by executing an instruction with the processor circuitry, a difference between first and second quantities of test impression notifications for the first network based on at least a networking hardware failure. 
     
     
         23 . The method of  claim 21 , further including determining, by executing an instruction with the processor circuitry, a difference between first and second quantities of test impression notifications for the first network based on at least network congestion. 
     
     
         24 . The method of  claim 21 , wherein the weighted adjusted quantity of the user-accessed media impression notifications is determined based on a quantity of lost user-accessed media impression notifications for the first network and the first quantity of media impression notifications. 
     
     
         25 . The method of  claim 21 , further including determining, by executing an instruction with the processor circuitry, demographic information associated with the first quantity of media impression notifications from a database proprietor. 
     
     
         26 . The method of  claim 21 , further including sending lost test impression notifications via the first network automatically by a test client device without the test client device being operated by a user. 
     
     
         27 . The method of  claim 21 , wherein the market share is a first market share, and wherein the method further includes:
 determining, by executing an instruction with the processor circuitry, a second network media impression adjustment factor based on a transmission loss characteristic of a second network; and   determining, by executing an instruction with the processor circuitry, a second weighted adjusted quantity of user-accessed media impression notifications for the second network by applying the second network media impression adjustment factor to a quantity of successfully received user-accessed media impression notifications to generate a second product and weighting the second product based on a second market share of second subscribers corresponding to the second network in the geographic region.   
     
     
         28 . The method of  claim 27 , further including summing, by executing an instruction with the processor circuitry, the weighted adjusted quantity of user-accessed media impression notifications for the first network and the second weighted adjusted quantity of user-accessed media impression notifications for the second network to determine a third adjusted quantity of user-accessed media impression notifications, the third adjusted quantity of user-accessed media impression notifications corresponding to a substantial portion of a market of networks serving a geographic region. 
     
     
         29 . The method of  claim 21 , further including determining, by executing an instruction with the processor circuitry, the market share of the first subscribers corresponding to the first network in the geographic region relative to second subscribers of other networks in the geographic region. 
     
     
         30 . The method of  claim 21 , wherein the first network media impression adjustment factor is determined based on a first media impression loss rate for a test client device in communication with the first network and a second media impression loss rate for a second test client device in communication with the first network. 
     
     
         31 . An apparatus comprising:
 means for determining a transmission loss characteristic of a first network;   means for collecting media impression notifications;   means for determining a first network media impression adjustment factor for the first network;   means for determining a weighted adjusted quantity of user-accessed media impression notifications for the first network; and   means for storing the weighted adjusted quantity to overcome the transmission loss characteristic of the first network.