Methods and systems for content control

Abstract

Methods and system for providing content based on an embedded signal are disclosed. A method can comprise generating a placement signal based on an event, repeatedly embedding the placement signal into a data stream, and transmitting the data stream comprising the repeatedly embedded placement signal.

1 . A method, comprising:
 repeatedly embedding, by a computing device, a placement signal into a portion of a data stream;   sending the portion of the data stream to a user device;   receiving, from the user device, based on the repeatedly embedded placement signal, a request for content; and   sending, based on the request for content, content to the user device.   
     
     
         2 . The method of  claim 1 , wherein the data stream comprises a fragmented data stream. 
     
     
         3 . The method of  claim 1 , wherein the placement signal comprises one or more of: an eXtensible Markup Language (XML) message, a JavaScript Object Notation (JSON) message, a binary encoded message, a sparse data track or an instruction to modify the data stream. 
     
     
         4 . The method of  claim 1 , wherein the content comprises an advertisement. 
     
     
         5 . The method of  claim 1 , wherein repeatedly embedding the placement signal into the portion of the data stream comprises embedding the placement signal at a regular interval. 
     
     
         6 . The method of  claim 1 , further comprising:
 determining an event associated with the data stream, wherein the event is associated with a time duration; and   determining, based on the time duration, a time interval for repeatedly embedding the placement signal.   
     
     
         7 . The method of  claim 1 , further comprising causing output, via the user device, of the content. 
     
     
         8 . A method, comprising:
 receiving, from a first content source, a data stream;   repeatedly embedding, by a computing device, a placement signal into a portion of the data stream;   sending the portion of the data stream to a user device;   receiving, from the user device, based on the repeatedly embedded placement signal, a request for content; and   causing, based on the request for content, a second content source to send content to the user device.   
     
     
         9 . The method of  claim 8 , wherein the data stream comprises a fragmented data stream. 
     
     
         10 . The method of  claim 8 , wherein the placement signal comprises one or more of: an eXtensible Markup Language (XML) message, a JavaScript Object Notation (JSON) message, a binary encoded message, a sparse data track or an instruction to modify the data stream. 
     
     
         11 . The method of  claim 8 , wherein the content comprises an advertisement. 
     
     
         12 . The method of  claim 8 , wherein the computing device comprises one or more of an encoder or fragmentor. 
     
     
         13 . The method of  claim 8 , wherein causing the second content source to send the content to the user device comprises sending content data to a decision server. 
     
     
         14 . The method of  claim 8 , further comprising:
 determining an event associated with the data stream, wherein the event is associated with a time duration; and   determining, based on the time duration, a time interval for repeatedly embedding the placement signal.   
     
     
         15 . A method comprising:
 receiving, from a first content source, a data stream;   repeatedly embedding, by a first computing device, a placement signal into a portion of the data stream;   sending the portion of the data stream to a user device;   receiving, from the user device, based on the repeatedly embedded placement signal, a request for content; and   causing, based on the request for content, the user device to request content from a second computing device.   
     
     
         16 . The method of  claim 15 , wherein the placement signal comprises one or more of: an eXtensible Markup Language (XML) message, a JavaScript Object Notation (JSON) message, a binary encoded message, a sparse data track or an instruction to modify the data stream. 
     
     
         17 . The method of  claim 15 , wherein the content comprises an advertisement. 
     
     
         18 . The method of  claim 15 , wherein the data stream comprises a fragmented data stream. 
     
     
         19 . The method of  claim 15 , wherein causing the user device to request the content from the second computing device comprises causing the user device to send a request to a decision server. 
     
     
         20 . The method of  claim 15 , further comprising:
 determining an event associated with the data stream, wherein the event is associated with a time duration; and   determining, based on the time duration, a time interval for repeatedly embedding the placement signal.