Listing conversion estimation and optimization

Abstract

Disclosed are systems, methods, and non-transitory computer-readable media for listing conversion estimation and optimization. A listing conversion estimation and optimization system receives a set of listing data for generating a listing of an item for sale on an online marketplace and determines, based on the set of listing data, a likelihood value indicating the likelihood that the listing will result in a sale within a given time period. The listing conversion estimation and optimization system causes presentation of a graphical indicator representing the likelihood value on the display of the listing user's client device.

What is claimed is: 
     
         1 . A method comprising:
 receiving, from a client device, a first set of listing data for generating a listing of an item for sale on an online marketplace;   determining, based on the first set of listing data, historical listing data associated with previous listings posted to the online marketplace, a likelihood value indicating the likelihood that the listing will result in a conversion within a given time period;   causing presentation of a graphical indicator on a display of the client device based on the likelihood value, the graphical indicator representing the likelihood that the listing will result in the conversion within the given time period;   receiving, from the client device, a second set of listing data for generating the listing of the item for sale;   updating, a second set of listing data, the likelihood that the listing will result in a conversion within the given time period; and   adjusting the graphical indicator based on the updated likelihood.   
     
     
         2 . The method of  claim 1 , wherein the conversion is one of a sale of the item, sharing of the listing of the item, or viewing of the listing of the item by a predetermined number of users. 
     
     
         3 . The method of  claim 1 , wherein the likelihood may be determined from a sub-value indicating the likelihood that the listing will result in a conversion based on the first set of listing data, a sub-value indicating the likelihood that the item will result in a conversion based on other active listings for the item for sale, a number of searches for the listing, a sub-value calculated based on dated data, or a sub-value calculated based on supply data. 
     
     
         4 . The method of  claim 1 , wherein the likelihood is continually updated with updated listing data, demand data, or supply data. 
     
     
         5 . The method of  claim 4 , wherein the likelihood is updated when a user modifies the listing. 
     
     
         6 . The method of  claim 4 . wherein the likelihood is updated at specified time intervals. 
     
     
         7 . The method of  claim 1 , wherein the graphical indicator is a graphical representation of a dial indicator, the dial indicator including a hand positioned within the dial indicator to represent the first likelihood value. 
     
     
         8 . The method of  claim 1 , wherein the graphical indicator is a two-dimensional chart, the two-dimensional chart including a first axis representing the first likelihood value and a second axis representing the first time period, the first likelihood value being a function of the first time period. 
     
     
         9 . A system comprising:
 one or more computer processors; and   one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
 receiving, from a client device, a first set of listing data for generating a listing of an item for sale on an online marketplace; 
 determining, based on the first set of listing data, historical listing data associated with previous listings posted to the online marketplace, a likelihood value indicating the likelihood that the listing will result in a conversion within a given time period; 
 causing presentation of a graphical indicator on a display of the client device based on the likelihood value, the graphical indicator representing the likelihood that the listing result in the conversion within the given time period; 
 receiving, from the client device, a second set of listing data for generating the listing of the item for sale; 
 updating, a second set of listing data, the likelihood that the listing will result in a conversion within the given time period; and 
 adjusting the graphical indicator based on the updated likelihood. 
   
     
     
         10 . The system of  claim 9 , wherein the conversion is one of a sale of the item, sharing of the listing of the item, or viewing of the listing of the item by a predetermined number of users and the likelihood may be determined from a sub-value indicating the likelihood that the listing will result in a conversion based on the first set of listing data, a sub-value indicating the likelihood that the item will result in a conversion based on other active listings for the item for sale, a number of searches for the listing, a sub-value calculated based on dated data, or a sub-value calculated based on supply data and the likelihood is continually updated with updated listing data, demand data, or supply data. 
     
     
         11 . The system of  claim 10 , wherein the likelihood is updated when a user modifies the listing. 
     
     
         12 . The system of  claim 10 , wherein the likelihood is updated at specified time intervals. 
     
     
         13 . The system of  claim 9 , wherein the graphical indicator is a graphical representation of a dial indicator, the dial indicator including a hand positioned within the dial indicator to represent the first likelihood value. 
     
     
         14 . The system of  claim 9 , wherein the graphical indicator is a two-dimensional chart, the two-dimensional chart including a first axis representing the first likelihood value and a second axis representing the first time period, the first likelihood value being a function of the first time period. 
     
     
         15 . A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, cause the one or more computing devices to perform operations comprising:
 receiving, from a client device, a first set of listing data for generating a listing of an item for sale on an online marketplace;   determining, based on the first set of listing data, historical listing data associated with previous listings posted to the online marketplace, a likelihood value indicating the likelihood that the listing will result in a conversion within a given time period;   causing presentation of a graphical indicator on a display of the client device based on the likelihood value, the graphical indicator representing the likelihood that the listing will result in the conversion within the given time period;   receiving, from the client device, a second set of listing data for generating the listing of the item for sale;   updating, a second set of listing data, the likelihood that the listing will result in a conversion within the given time period; and   adjusting the graphical indicator based on the updated likelihood.   
     
     
         16 . The non-transitory computer-readable medium of  claim 15 , wherein the conversion is one of a sale of the item, sharing of the listing of the item, or viewing of the listing of the item by a predetermined number of users and the likelihood may be determined from a sub-value indicating the likelihood that the listing will result in a conversion based on the first set of listing data, a sub-value indicating the likelihood that the item will result in a conversion based on other active listings for the item for sale, a number of searches for the listing, a sub-value calculated based on dated data, or a sub-value calculated based on supply data and the likelihood is continually updated with updated listing data, demand data, or supply data. 
     
     
         17 . The non-transitory computer-readable medium of  claim 16 , wherein the likelihood is updated when a user modifies the listing. 
     
     
         18 . The non-transitory computer-readable medium of  claim 16 , wherein the likelihood is updated at specified time intervals. 
     
     
         19 . The non-transitory computer-readable medium of  claim 15 , wherein the graphical indicator is a graphical representation of a dial indicator, the dial indicator including a hand positioned within the dial indicator to represent the first likelihood value. 
     
     
         20 . The non-transitory computer-readable medium of  claim 15 , wherein the graphical indicator is a two-dimensional chart, the two-dimensional chart including a first axis representing the first likelihood value and a second axis representing the first time period, the first likelihood value being a function of the first time period.