System For Target Online Advertising Using Biometric Information

Abstract

An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality of electronic advertisements, as well as a processor that accesses the database, and maps the biometric information and the receptivity information and analyzes the mapped information to generate customized marketing data. The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement.

What is claimed is: 
     
         1 . An apparatus for providing customized advertisements, the apparatus comprising:
 a database,
 storing a plurality of electronic advertisements, 
 receiving biometric information of a client from at least one biometric device of the client, 
 receiving receptivity information of the client responding to the plurality of electronic advertisements; and 
   a processor
 accessing the database, 
 associating the receptivity information to the biometric information, and analyzing the associated information to generate customized marketing data, 
 identifying a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, 
 selecting an electronic advertisement from the plurality of electronic advertisements based on the identified receptivity probabilities, and 
 transmitting the selected electronic advertisement to a client electronic device 
   wherein prior to the database receiving the biometric information and receiving the receptivity information, the processor is configured to:
 prompt the client to opt-in to receive customized advertising; 
 in response to the client accepting to receive customized advertising, detect the at least one biometric device in proximity to the client electronic device; and 
 receive client input which indicates that the at least one biometric device belongs to or is associated with the client. 
   
     
     
         2 . The apparatus of  claim 1 , wherein the biometric information includes data representing at least one physiological characteristic or behavioral characteristic of the client, and
 wherein the biometric information is gathered in real-time.   
     
     
         3 . The apparatus of  claim 1 , wherein the database receives a portion of the receptivity information from a tracking URL associated with one of the plurality of electronic advertisements. 
     
     
         4 . The apparatus of  claim 1 , wherein the database receives a portion of the receptivity information from a tracking pixel contained in one of the plurality of electronic advertisements. 
     
     
         5 . The apparatus of  claim 1 , wherein the receptivity information includes at least one of a number of click-throughs from the electronic advertisements or a number of purchasing events from the electronic advertisements. 
     
     
         6 . The apparatus of  claim 1 , wherein the receptivity information includes emotional characteristics of the client when viewing the electronic advertisements. 
     
     
         7 . The apparatus of  claim 1 , wherein the processor generates the customized marketing data by determining a relation between a receptivity probability for each of the plurality of electronic advertisements and a plurality of parameters representing the biometric information of the client, and
 wherein the current biometric state of the client includes at least one of the plurality of parameters representing the biometric information of the client in real time or most recently received.   
     
     
         8 . The apparatus of  claim 1 , wherein the processor detects a plurality of biometric devices and provides a list of the detected biometric devices to the client, and wherein the processor receives client feedback indicating which of the plurality of biometric devices are associated with the client and should transmit the biometric information of the client to the database. 
     
     
         9 . The apparatus of  claim 1 , wherein the processor associates the biometric information and the receptivity information based on time. 
     
     
         10 . The apparatus of  claim 9 , wherein the biometric information received by the database includes an amount of sleep that the client received the night before, and wherein the processor associates the receptivity data of the following day to sleep parameter of the night before. 
     
     
         11 . The apparatus of  claim 9 , wherein the biometric information includes heartbeat data, sleep pattern data, steps taken by the client, location data, water intake data, and/or food intake data. 
     
     
         12 . The apparatus of  claim 1 , wherein the processor selects the electronic advertisement having the highest receptivity probability among the plurality of electronic advertisements. 
     
     
         13 . A system for providing customized advertisements to a client, the system comprising:
 an advertising platform having a database, a processor, and an administration module, the advertising platform configured to interact with a client electronic device and a client biometric device;   a plurality of advertiser systems in communication with the advertising platform, each advertiser system containing at least one electronic advertisement of an advertiser;   in response to client authorization, the database receives biometric information of the client from the client biometric device and receives receptivity information of the client responding to a plurality of electronic advertisements;   the processor associates the receptivity information to the biometric information and analyzes the associated information to generate customized marketing data;   the administration module identifies a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client and selects an electronic advertisement from the plurality of electronic advertisements based on the identified receptivity probabilities; and   the advertising platform transmits the selected electronic advertisement to the client electronic device;   wherein prior to the database receiving the biometric information and receiving the receptivity information, the administration module is configured to:
 prompt the client to opt-in to receive customized advertising; 
 in response to the client accepting to receive customized advertising, detect the client biometric device in proximity to the client electronic device; and 
 receive client input which indicates that the client biometric device belongs to or is associated with the client. 
   
     
     
         14 . The system of  claim 13 , wherein the administration module is connected to the advertiser systems and provides access between the database and the advertiser systems. 
     
     
         15 . The system of  claim 13 , wherein the processor utilizes machine learning to associate the biometric information and the receptivity information. 
     
     
         16 . The system of  claim 15 , wherein the processor obtains receptivity information and biometric information to adjust a set of weights, wherein said weights are used in selecting the electronic advertisement. 
     
     
         17 . The system of  claim 13 , wherein the selected electronic advertisement has the highest identified receptivity probability. 
     
     
         18 . The system of  claim 17 , wherein the biometric information includes data representing at least one physiological characteristic or behavioral characteristic of the client, and
 wherein the biometric information is gathered in real-time.   
     
     
         19 . A method of providing customized advertisements to a client, comprising:
 obtaining biometric data of the client from at least one biometric device of the client;   transmitting the biometric data to a database of an advertising platform for storage;   collecting receptivity information of the client responding to one or more electronic advertisements, which are displayed on an electronic device of the client;   transmitting the receptivity information from the electronic device to the database for storage;   associating, via a processor of the advertising platform, the receptivity information to the biometric data to generate customized marketing data;   obtaining a recent biometric state of the client from the at least one biometric device and using the recent biometric state to identify a receptivity probability for each of a plurality of electronic advertisements based on the customized marketing data;   selecting one of the plurality of electronic advertisements which has the highest receptivity probability; and   transmitting the selected electronic advertisement to the client;   wherein prior to the steps of obtaining the biometric data and collecting the receptivity information, the method comprises:
 prompting the client to opt-in to receive customized advertising 
 in response to the client accepting to receive customized advertising, detecting the at least one biometric device in proximity to the electronic device; and 
 receiving client input which indicates that the at least one biometric device belongs to or is associated with the client. 
   
     
     
         20 . The method of  claim 20 , wherein the biometric information includes data representing at least one physiological characteristic or behavioral characteristic of the client, and
 wherein the biometric information is gathered in real-time.