Interactive signage and data gathering techniques

Abstract

Systems and methods employing unique optics, combined with data gathering techniques that capture user interaction in the system at the point of engagement and point of entry. This facilitates gathering real time data on users, customers or other people during engagement with elements of the system to provide analytics in real time.

What is claimed is: 
     
         1 . A system that allows users to interact with a point-of-sale device, comprising:
 an analytical environment that allows users to interact with the device through a network, the analytical environment further comprising a processor configured to,
 deliver content to a digital sign which will entice the user to engage the system in an environment in which the user can be visually tracked, 
 map the user's physical attributes to determine a facial recognition of the user and to identify the user, 
 decompose facial recognition attributes of the user into a mesh of features and storing the mesh of features of the user, 
 apply a demographic profile to the stored mesh features of the user, and 
 swap the content delivered to the digital sign with demographically driven content which is relevant to further entice the user to engage the system; 
   a backend customization environment in communication with the analytical environment further comprising a plurality of design modules for customizing and updating the system to provide layouts and analytical facial recognition functions to be specified by operators of the system; and   a network interface in communication with the analytical environment for communicating with the point-of-sale device and through which delivery of the content and demographically drive content to the digital sign is accomplished.   
     
     
         2 . The system recited in  claim 1 , wherein one of the plurality of design modules comprises a content management design module for providing customized content to the operator of the system. 
     
     
         3 . The system recited in  claim 2 , wherein one of the plurality of design modules comprises a layout design module for providing customized design layout of the system interfaces to the user for the operating of the system. 
     
     
         4 . The system recited in  claim 3 , wherein one of the plurality of design modules comprises a facial recognition portal for providing a designer of the system to interact with the analytical environment. 
     
     
         5 . The system recited in  claim 4 , wherein one of the plurality of design modules comprises an interactive analytics module which allows a designer of the system to interact with the analytical environment to gather the analytic information concerning the facial recognition attributes of the user for the operator of the system. 
     
     
         6 . The system recited in  claim 5 , further comprising an interface that allows at least one application to communicate between the analytical environment and the user. 
     
     
         7 . The system recited in  claim 6 , further comprising an interface that allows at least one application to communicate between the backend customization environment and the analytical environment. 
     
     
         8 . The system recited in  claim 7 , wherein the device comprises a vending machine.