Stored-Value Instrument Purchase Functionality for Online Shopping Systems

Abstract

Novel tools and techniques are provided for implementing stored-value instrument purchase functionality for online shopping systems. In various embodiments, a computing system might assess content and/or information presented in a checkout page of a retailer website, the checkout page listing items selected by a user for purchase and a total purchase amount. The computing system might autonomously modify the checkout page by generating a user-selectable option therewithin, the user-selectable option comprising an option to purchase the items using a gift card available for purchase from a service provider. In response to selection of the user-selectable option, the computing system might provide a purchase interface that presents the user with a process to purchase a gift card having a gift card value. After completing purchase of the gift card, the computing system might apply the gift card value toward the total purchase amount within the checkout page.

What is claimed is: 
     
         1 . A method, comprising:
 assessing, with a computing system, at least one of content or information that is presented in at least one of a shopping cart page or a checkout page of a website associated with a first retailer, wherein the at least one of the shopping cart page or the checkout page lists items that a user has selected for purchase from the first retailer and lists a total amount due on the items being purchased, wherein the computing system is associated with a service provider that is separate from, and unaffiliated with, the first retailer;   autonomously modifying, with the computing system, the at least one of the shopping cart page or the checkout page of the web site associated with the first retailer by generating a user-selectable option within the at least one of the shopping cart page or the checkout page, wherein the user-selectable option comprises an option for the user to purchase items in the at least one of the shopping cart page or the checkout page of the website associated with the first retailer using a gift card available for purchase from the service provider;   in response to the user-selectable option being selected by the user, providing, with the computing system, a purchase interface that presents the user with a process to purchase a gift card having a gift card value; and   in response to the user completing purchase of the gift card, applying, with the computing system, the gift card value toward the total amount due on the items being purchased within the at least one of the shopping cart page or the checkout page of the website associated with the first retailer.