Method and apparatus for generating personalized payloads

Abstract

Aspects of the subject disclosure may include, for example, receiving an indication of a selection of a first advertisement included within a first content item from a communication device, transmitting terms of purchase associated with the first advertisement responsive to the receiving of the indication of the selection of the first advertisement, selecting a second content item based on an indication of the first content item and/or a context associated with the communication device, transmitting the second content item to the communication device responsive to the selecting of the second content item, obtaining an indication of a transaction completed for a purchase from the communication device, selecting a second advertisement responsive to the indication of the transaction, and transmitting the second advertisement to the communication device. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:   obtaining a selection of a primary advertisement from a primary content item;   based on the obtaining of the selection of the primary advertisement, obtaining a page that includes information associated with a product, a service, or a combination thereof, that is associated with the primary advertisement;   based on the obtaining of the selection of the primary advertisement, obtaining a representation of a secondary content item, wherein the representation of the secondary content item is referenced within a first presentation that includes the primary content item;   detecting an action present on the page;   based on the detecting of the action, requesting and obtaining a secondary advertisement, wherein the secondary advertisement is selected in accordance with an identification of the action; and   presenting the secondary advertisement within a second presentation that includes the secondary content item.   
     
     
         2 . The device of  claim 1 , wherein the representation of the secondary content item includes a thumbnail image associated with the secondary content item. 
     
     
         3 . The device of  claim 1 , wherein the representation of the secondary content item includes a video trailer associated with the secondary content item. 
     
     
         4 . The device of  claim 1 , wherein the representation of the secondary content item includes a link associated with the secondary content item. 
     
     
         5 . The device of  claim 1 , wherein the detecting of the action on the page includes detecting a placement of the product, the service, or the combination thereof, associated with the primary advertisement into a virtual shopping cart, a completed purchase transaction of the product, the service, or the combination thereof, or a combination thereof. 
     
     
         6 . The device of  claim 1 , wherein the operations further comprise:
 obtaining a secondary advertisement in accordance with an identification of the action.   
     
     
         7 . The device of  claim 1 , wherein the primary advertisement is based on a context associated with the device. 
     
     
         8 . The device of  claim 7 , wherein the context includes an identifier of the primary content item, an identifier of a user of the device, an identifier of the device, an identifier of a social media profile associated with the user, an identifier of a location of the device, an identifier associated with one or more modes of communication, an identifier of one or more communication sessions engaged in by the user or the device, an identifier of one or more programs or applications executed by the device, information associated with a browsing history of a browser executed by the device, or any combination thereof. 
     
     
         9 . The device of  claim 1 , wherein the primary content item includes an article, music, a movie, a still-frame picture, a television program, or any combination thereof. 
     
     
         10 . The device of  claim 1 , wherein the operations further comprise:
 obtaining a search query for the primary content item; and   obtaining the primary content item responsive to the obtaining of the search query.   
     
     
         11 . The device of  claim 1 , wherein the operations further comprise:
 obtaining a selection of the primary content item from a menu, an electronic programming guide, an interactive programming guide, or a combination thereof; and   obtaining the primary content item responsive to the obtaining of the selection of the primary content item.   
     
     
         12 . The device of  claim 1 , wherein the operations further comprise:
 soliciting a bid from at least one server for inventory located within the primary content item; and   obtaining the bid from the at least one server responsive to the soliciting, wherein the primary advertisement is based on the bid.   
     
     
         13 . The device of  claim 1 , wherein the page is configured to be presented in a tab of a first browser window. 
     
     
         14 . A non-transitory machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 receiving a primary advertisement that is formatted according to an identifier of a location of the processing system and an identifier of a plurality of communication sessions engaged in by the processing system;   responsive to the receiving of the primary advertisement, presenting the primary advertisement;   obtaining a page associated with the primary advertisement based on a selection of the primary advertisement in accordance with the presenting of the primary advertisement;   presenting the page responsive to the obtaining of the page;   transmitting an indication of at least one action taken on the page; and   obtaining a second advertisement responsive to the transmitting of the indication of the at least one action.   
     
     
         15 . The non-transitory machine-readable medium of  claim 14 , wherein the operations further comprise:
 storing the second advertisement responsive to the obtaining of the second advertisement, presenting the second advertisement responsive to the obtaining of the second advertisement, or a combination thereof.   
     
     
         16 . The non-transitory machine-readable medium of  claim 14 , wherein the presenting of the primary advertisement is included as part of presenting a primary content item, and wherein the operations further comprise:
 obtaining a secondary content item based on the primary content item and the secondary content item each being associated with a common publisher.   
     
     
         17 . The non-transitory machine-readable medium of  claim 16 , wherein the secondary content item is a higher resolution version of the primary content item or a lower resolution version of the primary content item. 
     
     
         18 . The non-transitory machine-readable medium of  claim 16 , wherein the page is a webpage, and wherein the presenting of the page includes presenting the secondary content item within the webpage via a link, as a thumbnail, or a combination thereof. 
     
     
         19 . A method, comprising:
 receiving, by a processing system including a processor, an indication of a selection of a first advertisement included within a first content item from a communication device, wherein the first advertisement is formatted according to a context associated with the communication device, the context including an identifier of a location of the communication device and an identifier of a plurality of communication sessions engaged in by the communication device, the plurality of communication sessions including an email session, a voice call session, a text message session, and a photo message session;   selecting, by the processing system, a second content item based on an indication of the first content item and the context associated with the communication device;   transmitting, by the processing system, the second content item to the communication device responsive to the selecting of the second content item; and   obtaining, by the processing system, an indication of a transaction completed for a purchase of a product, a service, or a combination thereof, from the communication device subsequent to the transmitting of the second content item to the communication device.   
     
     
         20 . The method of  claim 19 , further comprising:
 selecting, by the processing system, a second advertisement responsive to the obtaining of the indication of the transaction;   formatting, by the processing system, the second advertisement in accordance with the context, resulting in a formatted second advertisement; and   transmitting, by the processing system, the formatted second advertisement to the communication device.