Systems and methods for abandonment detection and mitigation

Abstract

Systems and methods for presenting information are disclosed. One aspect comprises receiving a request for information. First data can be provided in response to the request if a parameter is equal to or exceeds a comparator element, wherein the parameter relates to one or more of abandoned data transmissions and completed data transmissions. Second data can be provided in response to the request if the comparator element exceeds the parameter.

1 . A method comprising:
 receiving, from a computing device, a request for data, wherein the request comprises a device identifier associated with the computing device;   sending, based on the request, data;   determining, based on the device identifier, a parameter associated with the request; and   sending, based on the parameter associated with the request satisfying a threshold, supplemental data.   
     
     
         2 . The method of  claim 1 , wherein the data comprises content and wherein the supplemental data comprises one or more of: one or more advertisements associated with the content, high definition content associated with the data, or one or more advanced features associated with the data. 
     
     
         3 . The method of  claim 1 , wherein the data comprises a webpage and wherein the supplemental data comprises one or more advertisements. 
     
     
         4 . The method of  claim 1 , wherein the parameter comprises one or more of: initiated data loads, abandoned data loads, completed data loads, an amount of time a user spends on a webpage, or a relationship between the abandoned data loads and the completed data loads, or a ratio of one or more of the initiated data loads, the abandoned data loads, or the completed data loads, the method further comprising:
 determining, based on the parameter a device type; and   sending, based on the device type, the supplemental data.   
     
     
         5 . The method of  claim 1 , further comprising:
 incrementing, based on one or more initiated data loads or completed data loads, the parameter; and   decrementing, based on one or more abandoned data loads, the parameter.   
     
     
         6 . The method of  claim 1 , wherein the data comprises one or more advertisements, the method further comprising:
 determining, based on a number of abandoned data loads associated with the device identifier, a device type associated with the device identifier; and   sending, based on the device type associated with the device identifier, a text advertisement.   
     
     
         7 . The method of  claim 1 , further comprising:
 determining, based on a quantity of completed data loads associated with the device identifier, a device type associated with the device identifier; and   sending, based on the device type associated with the device identifier, a multimedia advertisement.   
     
     
         8 . A method comprising:
 receiving, from a computing device, a first request for data;   sending, to the computing device, based on the first request, the data;   receiving a second request for the data; and   sending, based on a parameter associated with a time between the first request and the second request satisfying a threshold, supplemental data.   
     
     
         9 . The method of  claim 8 , wherein the parameter comprises one or more of: initiated data loads, abandoned data loads, completed data loads, an amount of time a user spends on a webpage, or a relationship between the abandoned data loads and the completed data loads, or a ratio of one or more of the initiated data loads, the abandoned data loads, or the completed data loads. 
     
     
         10 . The method of  claim 8 , wherein the data comprises content and wherein the supplemental data comprises one or more of: one or more advertisements, low definition content associated with the data, or reduced features associated with the data. 
     
     
         11 . The method of  claim 8 , wherein the data comprises content and wherein the supplemental data comprises one or more of: one or more advertisements associated with the content, high definition content associated with the data, or one or more advanced features associated with the data. 
     
     
         12 . The method of  claim 8 , further comprising:
 incrementing, based on one or more initiated data loads or completed data loads, the parameter;   decrementing, based on one or more abandoned data loads, the parameter; and   determining, based on one or more of the incremented parameter or the decremented parameter, a device type; and   determining, based on the device type, the supplemental data.   
     
     
         13 . The method of  claim 8 , wherein the data comprises one or more advertisements, the method further comprising:
 determining, based on a number of abandoned data loads associated with the computing device, a device type associated with the computing device; and   sending, based on the device type, a text advertisement.   
     
     
         14 . The method of  claim 8 , further comprising:
 determining, based on a quantity of completed data loads associated with the computing device, a device type associated with the computing device; and   sending, based on the device type, a multimedia advertisement.   
     
     
         15 . A method comprising:
 receiving, from a computing device, a request for data, wherein the request comprises a device identifier associated with the computing device;   sending, based on the request, the data;   determining, based on the device identifier, a device type associated with the computing device; and   sending, based on the device type associated with the computing device, supplemental data.   
     
     
         16 . The method of  claim 15 , wherein the device type indicates an abandonment risk, the method further comprising:
 determining, based on the abandonment risk, the supplemental data, wherein the   supplemental data comprises an advertisement.   
     
     
         17 . The method of  claim 15 , wherein the data comprises a requested page and wherein the supplemental data comprises one or more advertisements associated with the requested webpage. 
     
     
         18 . The method of  claim 15 , wherein determining the device type comprises:
 incrementing, based on one or more initiated data loads or completed data loads, a parameter associated with the request; and   decrementing, based on one or more abandoned data loads, the parameter.   
     
     
         19 . The method of  claim 15 , wherein the data comprises one or more advertisements, the method further comprising:
 determining, based on a number of abandoned data loads associated with the device identifier, a device type associated with the device identifier; and   sending, based on the device type associated with the device identifier, a text advertisement.   
     
     
         20 . The method of  claim 15 , further comprising:
 determining, based on a quantity of completed data loads associated with the device identifier, a device type associated with the device identifier; and   sending, based on the device type associated with the device identifier, a multimedia advertisement.