Openmall process and method of social commerce using artificial intelligence

Abstract

The Openmall method, operating for PCs, tablets and/or smartphones or any other device, which provides help to users through 3D virtual assistants equipped with artificial intelligence and, therefore, avatars, for the purchase and/or sale of goods and services within a Mall, in virtual trade shows, unlimited to other types of virtual spaces. Virtual interaction with other users can also occur unlimitedly with the avatars themselves by means of artificial intelligence with neural network. Avatars can then also access and/or share business-intelligence information and then provide this information to real users, or between avatars themselves. The Openmall method through virtual avatars equipped with artificial intelligence simulates the ways in which the human mind draws logical conclusions through reasoning, making the avatars themselves capable of interacting with each other. The method has internal services such as e-commerce, social networks, logistics and/or payments that can also be made with virtual currency, profit sharing, audio streaming, video, etc., possibly specific depending on the immersive virtual environment adopted as a digital replica of the reality.The method thus facilitates collaboration between man and machine, guaranteeing companies growth and competitive advantages.

1 . Openmall process of immersive virtual reality social commerce including the phases of:
 i) collection of user data;   ii) profiling of user data;   iii) creation of a social community, unlimited to virtual trade shows and virtual spaces based on user data;   iv) unlimited choice of purchase or sale service by users, in a social community in a mall or in 3D virtual trade shows, or in another type of virtual setting;   v) configuration and assignment of one or more virtual assistants—or avatar—to users and/or retailers, who interact in the social community, in virtual trade shows and not limited to other types of virtual space.   vi) search by virtual assistants for buying or selling services within social community stores, in trade shows or virtual spaces;   vii) feedback to users of search results and interactions and initiation of actions   
     
     
         2 . The Openmall process of immersive virtual reality social commerce, according to  claim 1 , is characterised by the fact that the profiling of user data consists of collecting and processing data regarding the users of the services in order to divide the users into groups of behaviour and/or other criteria of similarity. 
     
     
         3 . The Openmall process of immersive virtual reality social commerce, according to  claim 1  is characterised by the fact that virtual assistants are equipped with artificial intelligence. 
     
     
         4 . The Openmall process of immersive virtual reality social commerce, according to  claim 1  is characterised by the fact that the choice of services by customers can take place according to the following steps:
 a) the virtual assistant or avatar equipped with artificial intelligence proposes and reports, at the real user's request, the offers it detects in the social community, in virtual trade shows, or in virtual spaces, so that it can decide upon users' possible purchases. 
 b) Real users can also ask virtual assistants or avatars to make purchases not limited to the social community in virtual trade shows or virtual spaces. 
 c) Real users can also decide not to use virtual assistants and buy autonomously within the social community. 
 
     
     
         5 . The Openmall method of immersive virtual reality social commerce, according to  claim 1 , is an interactive platform of real users and virtual avatars equipped with artificial intelligence, which are instructed to perform the steps of the previous claim according to the following steps:
 a) The data entered by real users through messages, chats, and/or texts are fragmented and broken down into one or more tokens which, through lemmatization and other computational linguistics operations, instruct the machine.   b) Once the machine is instructed as in phase a), a neural network structures the data received with learning based on statistical calculation algorithms, which enable the machine and, therefore, the virtual assistants, to self-learn and selftrain.   
     
     
         6 . The Openmall method of immersive virtual reality social commerce with real users and/or virtual avatars equipped with artificial intelligence, by means of neural networks is characterised by having neural networks— 
     
     
         7 . The Openmall method of social commerce of immersive virtual reality, according to  claim 6 , with data mining and suggestion module, is characterised by the fact that it implements and exposes services for the analysis of data collected by the system, through the identification of associations, anomalies and recurring patterns between various sources of information and, therefore, within them. 
     
     
         8 . The Openmall method of immersive virtual reality social commerce, according to  claim 6  with user clustering module, is characterised by the fact that the implementation of the algorithms is carried out by grouping users for similar characteristics, through aggregations or selections of elements that have characteristics of homogeneity and similarity within a quantity of data. 
     
     
         9 . The Openmall method of immersive virtual reality social commerce, according to  claim 6  with the workbot module, is characterised by the fact that it manages the conversational aspects present in the system through the following steps:
 (a) through NLP or (natural language processing), which enables the workbot or (evolved chatbot) to analyse and understand human language; 
 (b) through NLU (natural language understanding), which deals with machine reading comprehension, text categorisation and content analysis; 
 (c) through NLG (natural language generation), with which the system makes decisions on how to transform a concept and data into words. 
 
     
     
         10 . The Openmall method of immersive virtual reality social commerce, according to  claim 6  with the MyAi module (personal and customisable artificial intelligence virtual assistant) is characterised by the fact that it simulates the ways in which the human mind draws logical conclusions through reasoning, through an inferential engine that is capable of making decisions based on both basic knowledge and information from the external environment. The processed information initiates actions or is communicated to a user and becomes new knowledge for subsequent processing making the system selflearning. 
     
     
         11 . The Openmall method of immersive virtual reality social commerce, according to  claim 6 , with the Business Intelligence (BI) module, is characterised by the fact that it contains the business intelligence features applied to the data stored in the database according to the following steps:
 (a) by connecting artificial intelligence applications to the various databases using connectors such as A.P.I.;   (b) by loading the database system in .xls or .csv format to generate statistics, reports and predictive analysis.   
     
     
         12 . The Openmall method of immersive virtual reality social commerce, according to  claim 6  is characterised by the fact that the “web x-reality” module takes over the virtualisation of the mall in 3D, or virtual trade shows or other virtual spaces, with specific programming languages that makes it usable in augmented or mixed virtual reality via the web and on any existing or future device. It also enables, in virtual reality, the use of said services (e-commerce, social networks, streaming, etc.) and, specifically, through the coexistence of avatars of individuals and artificial intelligence virtual assistants that are capable of interacting. 
     
     
         13 . The Openmall method of social commerce of immersive virtual reality, according to  claim 6  is characterised by the fact that the services module has, within it, general services, such as logistics, and/or payments with virtual currency, profit sharing, audio and video streaming, etc. 
     
     
         14 . The Openmall procedure, according to  claim 6 , comprises a modular architecture that makes the entire system maintainable and scalable and enables the future expansion of features without structural interventions.