Method, referral server and network for providing a targeted advertisements to users

Abstract

For providing a targeted advertisement to a user, a referral server sends, to a financial platform server, a request for fetching the financial information of the user. The referral server receives, from the financial platform server, a reply containing the financial information of the user. The referral server analyses the financial information of the user to determine one or more behavioural attributes of the user. The referral server uses the one or more behavioural attributes of the user to define a behavioural profile of the user. The referral server may send to a device of the user a code sequence related to a marketing campaign selected according to the behavioural profile of the user. The marketing campaign may be selected by calculating a conversion rate for each of a plurality of marketing campaigns.

What is claimed is: 
     
         1 . A method for providing a targeted advertisement to a user, comprising:
 sending, by a referral server, to a financial platform server, a request for fetching the financial information of the user;   receiving, at the referral server, from the financial platform server, a reply containing the financial information of the user;   analysing, at the referral server, the financial information of the user to determine one or more behavioural attributes of the user; and   using, at the referral server, the one or more behavioural attributes of the user to define a behavioural profile of the user.