System and method for comparing enterprise performance using industry consumer data in a network of distributed computer systems

Abstract

Systems, method and computer program products for presenting to a user a visualization of a vehicle dealer performance assessment based on dealer location and vehicle sales transaction data, where the assessment is based on geographically normalized metrics. Dealer location data and historical vehicle sales transaction data is collected by a in a vehicle data system from external data sources. Distances from dealers to geographical regions of interest are determined, and differences between these distances are normalized to produce competition zone indices for the geographical regions. The competition zone indices are then used to aggregate the geographical regions into different competition zones in which dealers of interest have corresponding levels of competitive advantage or disadvantage, normalized according to typical distances associated with transactions in the respective geographical regions.

What is claimed is: 
     
         1 . A method for presenting to a user a visualization of a vehicle dealer performance assessment based on dealer location and vehicle sales transaction data, the method comprising:
 receiving, by a vehicle data system embodied in a first computing device, input designating one or more vehicle dealers of interest;   collecting dealer location data from one or more external data sources that are communicatively connected to the first computing device;   collecting historical vehicle sales transaction data from the one or more external data sources;   selecting a subset of the collected dealer location data and historical vehicle sales transaction data including distances used in the generation of the normalization metric and building a competition zone master table which stores the selected subset of the collected dealer location data and historical vehicle sales transaction data;   determining one or more geographical competition zones among one or more geographical regions of interest based on the collected dealer location data and historical vehicle sales transaction data;
 wherein determining the one or more geographical competition zones comprises:
 for each of the geographical regions of interest, generating a normalization metric by:
 determining from the collected dealer location data a difference value representing a difference between: a first distance between one or more dealers of interest and a geographical region of interest; and a second distance between one or more competing dealers and the geographical region of interest, 
 determining from the collected historical vehicle sales transaction data a normalizing distance associated with a set of vehicle sales transactions in the geographical region of interest, wherein determining the normalizing distance comprises examining a set of distances corresponding to the set of vehicle sales transactions in the geographical region of interest and selecting as the normalizing distance a median value of the set of distances corresponding to the set of vehicle sales transactions in the geographical region of interest, and 
 dividing the determined difference value by the normalizing distance to generate the normalization metric, wherein the normalization metric comprises a numeric competition zone index corresponding to the geographical region of interest, 
 
 identifying competition zones associated with the one or more dealers of interest based on competition zone indices corresponding to each of the geographical regions of interest, wherein each of the competition zones includes one or more of the geographical regions of interest, wherein the competition zone index corresponding to each geographical region of interest comprises a numeric value, wherein identifying the competition zones associated with the one or more dealers of interest comprises identifying geographical regions of interest having competition zone indices less than or equal to  0  as a backyard zone, identifying geographical regions of interest having competition zone indices greater than  0  and less than or equal to  1  as a competition zone, and identifying geographical regions of interest having competition zone indices greater than  1  as a conquest zone; and 
 
 generating a performance assessment for the one or more dealers of interest based on the identified competition zones and presenting the performance assessment to a user via an interface on a second computing device, wherein generating the performance assessment comprises
 determining a first number of sales made by the one or more dealers of interest in the conquest zone, 
 determining a second number of sales made by dealers other than the one or more dealers of interest in the backyard zone, 
 determining a number of net sales by the one or more dealers of interest, wherein the net sales is equal to the first number of sales minus the second number of sales, and 
 generating a performance scorecard display based on the number of net sales.