System and method for state based content delivery to a client device

Abstract

Aspects of the subject disclosure may include, for example, a device having a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including: receiving an operational state of an audiovisual player of a client device, wherein the operational state comprises a foreground operational state or a background operational state; and sending an ad placement request comprising the operational state to a decision server for a content request for advertisement content. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
 requesting, over a communication network, advertisement content from a first advertisement server associated with a first advertisement content provider responsive to an audiovisual player of a client device operating in a foreground operational state; 
 receiving, over the communication network, the advertisement content from the first advertisement server; 
 presenting the advertisement content on the audiovisual player; 
 requesting, over the communication network, audio-only advertisement content from a second advertisement server associated with a second advertisement content provider responsive to the audiovisual player operating in a background operational state; 
 receiving, over the communication network, the audio-only advertisement content from the second advertisement server; and 
 presenting the audio-only advertisement content on the audiovisual player on the client device. 
   
     
     
         2 . The device of  claim 1 , wherein the first advertisement server selects the advertisement content in response to the audiovisual player of the client device operating in the foreground operating state. 
     
     
         3 . The device of  claim 1 , wherein the second advertisement server selects the audio-only advertisement content in response to the audiovisual player of the client device operating in the background operating state. 
     
     
         4 . The device of  claim 1 , wherein the operations comprise selecting the first advertisement server to provide the advertisement content. 
     
     
         5 . The device of  claim 1 , wherein the operations comprise selecting the second advertisement server to provide the audio-only advertisement content. 
     
     
         6 . The device of  claim 1 , wherein the foreground operational state corresponds with the audiovisual player operating in a foreground. 
     
     
         7 . The device of  claim 1 , wherein the background operational state corresponds with the audiovisual player operating in a background. 
     
     
         8 . The device of  claim 1 , wherein the audio-only advertisement content comprises an audio content portion of the advertisement content. 
     
     
         9 . The device of  claim 1 , wherein a function of the audiovisual player comprises one of play, pause, rewind, fast-forward, skip ahead, or volume. 
     
     
         10 . A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 selecting a first advertisement server to provide a first request responsive to an audiovisual player operating in a foreground operating state;   providing, over a communication network, the first request for video advertisement content to the first advertisement server associated with a first advertisement content provider;   receiving, over the communication network, the video advertisement content from the first advertisement server;   presenting the video advertisement content on the audiovisual player on a client device;   selecting a second advertisement server responsive to the audiovisual player operating in a background operating state.   providing, over the communication network, a second request for audio-only advertisement content to the second advertisement server associated with a second advertisement content provider;   receiving, over the communication network, the audio-only advertisement content from the second advertisement server; and   presenting the audio-only advertisement content on the audiovisual player on the client device.   
     
     
         11 . The non-transitory, machine-readable medium of  claim 10 , wherein the first request indicates the audiovisual player of the client device is operating in the foreground operating state. 
     
     
         12 . The non-transitory, machine-readable medium of  claim 10 , wherein the second request indicates the audiovisual player of the client device is operating in the background operating state. 
     
     
         13 . The non-transitory, machine-readable medium of  claim 10 , wherein the first advertisement server selects the video advertisement content in response to the audiovisual player of the client device operating in the foreground operating state. 
     
     
         14 . The non-transitory, machine-readable medium of  claim 10 , wherein the second advertisement server selects the audio-only advertisement content in response to the audiovisual player of the client device operating in the background operating state. 
     
     
         15 . The non-transitory, machine-readable medium of  claim 10 , wherein the foreground operational state corresponds with the audiovisual player operating in a foreground. 
     
     
         16 . The non-transitory, machine-readable medium of  claim 10 , wherein the background operational state corresponds with the audiovisual player operating in a background. 
     
     
         17 . The non-transitory, machine-readable medium of  claim 10 , wherein a function of the audiovisual player comprises one of play, pause, rewind, fast-forward, skip ahead, or volume. 
     
     
         18 . A method, comprising:
 requesting, by a processing system comprising a processor, over a communication network, video advertisement content from a first advertisement server responsive to an audiovisual player of a client device operating in a foreground operational state, wherein the first advertisement server selects the video advertisement content in response to the audiovisual player of the client device operating in the foreground operational state;   receiving, by the processing system, over the communication network, the video advertisement content from the first advertisement server;   presenting, by the processing system, the video advertisement content on the audiovisual player;   requesting, by the processing system, over the communication network, audio-only advertisement content from a second advertisement server responsive to the audiovisual player operating in a background operational state, wherein the second advertisement server selects the audio-only advertisement content responsive to the audiovisual player operating in the background operational state;   receiving, by the processing system, over the communication network, the audio-only advertisement content from the second advertisement server; and   presenting, by the processing system, the audio-only advertisement content on the audiovisual player of the client device.   
     
     
         19 . The method of  claim 18 , wherein the foreground operational state corresponds with the audiovisual player operating in a foreground. 
     
     
         20 . The method of  claim 19 , wherein the background operational state corresponds with the audiovisual player operating in a background.