US2022284497A1PendingUtilityA1

Method for providing information of product brands and electronic apparatus therefor

Assignee: COUPANG CORPPriority: Mar 4, 2021Filed: Mar 3, 2022Published: Sep 8, 2022
Est. expiryMar 4, 2041(~14.6 yrs left)· nominal 20-yr term from priority
G06Q 30/0281G06Q 30/0641G06Q 30/0631G06Q 30/0629G06Q 30/0643
57
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Claims

Abstract

The present disclosure relates to a method of providing product information, the method including identifying a product corresponding to a request from a user, verifying whether a category of the product is included in a first category for which brand information is additionally provided, identifying, when the product belongs to the first category, logo content mapped based on brand information of the product identified from information on or regarding the product, and providing, in response to the request, a page related to a product in which the brand information of the product including the identified logo content is displayed in a first area.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method for providing product information by an electronic apparatus, the method comprising:
 receiving, by a communication component of the electronic apparatus, a request from a user via a user terminal;   identifying, by a processor of the electronic apparatus, a product corresponding to the request;   determining, by the processor of the electronic apparatus, whether the product belongs to a first category of products, wherein brand information is provided for products of the first category;   in response to a determination that the product belongs to the first category, identifying, by the processor of the electronic apparatus, a logo content for the product based on the brand information of the product; and   providing, by the processor of the electronic apparatus, a page related to the product, the page comprising a first area that is configured to display the brand information of the product and the logo content,   wherein in response to determining that the logo content related to the brand information is not identified, the identifying of the logo content comprises identifying a generic icon as the logo content related to the brand information.   
     
     
         2 . The method of  claim 1 , wherein information of the product comprises product information received from a seller of the product and certification information of the product. 
     
     
         3 . The method of  claim 1 ,
 wherein in response to determining that the brand information comprises a brand name of the product, the providing of the page related to the product comprises displaying a name of the product in a second area of the page related to a product by excluding the brand name included in the name of the product.   
     
     
         4 . The method of  claim 3 ,
 wherein the brand name included in the brand information is provided in a first language, and the brand name of the product included in the name of the product is provided in a second language.   
     
     
         5 . The method of  claim 1 , the method further comprising:
 providing, by the processor, on the page related to the product, recommendation information regarding products of brands similar to the brand of the product among products belonging to the first category.   
     
     
         6 . The method of  claim 5 , wherein the recommendation information is determined based on user information. 
     
     
         7 . The method of  claim 1 , wherein a type of the page related to the product comprises at least one of: a detail page of the product or a search page related to the product. 
     
     
         8 . The method of  claim 7 , wherein the providing of the page related to the product comprises:
 providing, when the page related to the product is the search page related to the product, a product search result based on a search word associated with the search page related to the product; and   filtering the product search result in accordance with an input corresponding to the brand information provided in the product search result and providing a filtering result,   wherein the filtering result comprises product information corresponding to the brand information.   
     
     
         9 . The method of  claim 8 , wherein in response to determining that the page related to the product is the search page related to the product, and the search word associated with the search page comprises at least one of a name of the product or a brand name of the product, verifying whether the category of the product is included in the first category based on the search word. 
     
     
         10 . The method of  claim 7 , wherein in response to determining that the page related to the product is the detail page of the product, verifying whether the category is included in the first category based on product information acquired from a seller of the product. 
     
     
         11 . The method of  claim 1 , further comprising:
 providing, based on the brand information, a quick view of a page in which a product of a same brand as a brand of the product is introduced.   
     
     
         12 . The method of  claim 1 ,
 wherein the page related to the product displays a brand name of the product and the logo content only when a seller of the product is determined as an official seller.   
     
     
         13 . The method of  claim 1 , wherein the method further comprises:
 generating, by the processor of the electronic apparatus, an updated image of the logo content based on accessing an image of the product, recognizing the logo content in the accessed image, and cropping an area of the accessed image that includes the recognized logo content,   wherein the page comprising the first area is further configured to display the updated image of the logo content.   
     
     
         14 . A non-transitory computer-readable recording medium comprising a computer program for performing a method comprising:
 receiving, by a communication component of an electronic apparatus, a request from a user via a user terminal;   identifying, by a processor of the electronic apparatus, a product corresponding to the request;   determining, by the processor of the electronic apparatus, whether the product belongs to a first category of products, wherein brand information is provided for products of the first category;   in response to a determination that the product belongs to the first category, identifying, by the processor of the electronic apparatus, a logo content for the product based on the brand information of the product; and   providing, by the processor of the electronic apparatus, a page related to the product, the page comprising a first area that is configured to display the brand information of the product and the logo content,   wherein in response to determining that the logo content related to the brand information is not identified, the identifying of the logo content comprises identifying a generic icon as the logo content related to the brand information.   
     
     
         15 . An electronic apparatus for providing brand information of a product, the electronic apparatus comprising:
 a memory in which at least one instruction is stored; and   a processor, the processor being configured to execute the at least one instruction to:   receive, by a communication component of the electronic apparatus, a request from a user via a user terminal;   identify, by a processor of the electronic apparatus, a product corresponding to the request;   determine, by the processor of the electronic apparatus, whether the product belongs to a first category of products, wherein brand information is provided for products of the first category;   in response to a determination that the product belongs to the first category, identify, by the processor of the electronic apparatus, a logo content for the product based on the brand information of the product; and   provide, by the processor of the electronic apparatus, a page related to the product, the page comprising a first area that is configured to display the brand information of the product and the logo content,   wherein in response to determining that the logo content related to the brand information is not identified, identify a generic icon as the logo content related to the brand information.

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