Systems and methods for targeted advertising

Abstract

Systems and methods for targeted advertising are described. The method may include receiving information regarding a future event. The information may include a time and a user identification. Receiving local additional information regarding the user from the one or more databases; requesting third party additional information regarding the user from one or more third party databases; accessing advertiser information from the one or more databases; selecting one or more advertisements based on the advertiser information, information regarding the future event, the local additional information, and the third party additional information; creating a communication template for the one or more selected advertisers; and sending the communication template.

What is claimed is: 
     
         1 . A system for targeted advertising, the system comprising:
 a server;   one or more databases in communication with the server;   the server executing a method comprising:
 receiving information regarding a future real estate transaction; 
 accessing advertiser information from the one or more databases; 
 selecting one or more advertisements based on the advertiser information and the information regarding the future real estate transaction; 
 creating a communication template from the one or more selected advertisements, the communication template including an embedded link; and 
 sending the communication template including the embedded link; 
   wherein the information regarding the future real estate transaction includes a time the future real estate transaction will occur; and   wherein sending the communication template including the embedded link comprises:
 sending the communication template including the embedded link prior to the time the future real estate transaction will occur; 
   wherein the method executed by the server further comprises receiving additional information regarding the future real estate transaction; and   wherein selecting the one or more advertisements based on the advertiser information and the information regarding the future real estate transaction comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the additional information regarding the future real estate transaction. 
   
     
     
         2 . The system of  claim 1 ,
 wherein the additional information regarding the future real estate transaction comprises third party additional information regarding the future real estate transaction; and   wherein selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the additional information regarding the future real estate transaction comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the third party additional information regarding the future real estate transaction. 
   
     
     
         3 . The system of  claim 1 , wherein the additional information comprises local additional information regarding the future real estate transaction; and
 wherein selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the additional information regarding the future real estate transaction comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the local additional information regarding the future real estate transaction. 
   
     
     
         4 . The system of  claim 1 ,
 wherein the information regarding the future real estate transaction is received from a user; and   wherein the method executed by the server further comprises:   tracking the user's actions with metatagged information;   storing the tracked information; and   providing the tracked information to an advertiser.   
     
     
         5 . A system for targeted advertising, the system comprising:
 a server;   one or more databases in communication with the server;   the server executing a method comprising:
 receiving information regarding a future event; 
 accessing advertiser information from the one or more databases; 
 selecting one or more advertisements based on the advertiser information and the information regarding the future event; 
 creating a communication template from the one or more selected advertisements, the communication template including an embedded link; and 
 sending the communication template including the embedded link. 
   
     
     
         6 . The system of  claim 5 ,
 wherein the method executed by the server further comprises receiving local additional information regarding the future event; and   wherein selecting the one or more advertisements based on the advertiser information and the information regarding the future event comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future event, and the local additional information regard future event. 
   
     
     
         7 . The system of  claim 5 ,
 wherein the method executed by the server further comprises requesting third party additional information regarding the future event from one or more third party databases; and   wherein selecting the one or more advertisements based on the advertiser information and the information regarding the future event comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future event, and the third party additional information. 
   
     
     
         8 . The system of  claim 5 ,
 wherein the information regarding the future event includes a time the future event will occur; and   wherein sending the communication template including the embedded link comprises:
 sending the communication template including the embedded link prior to the time the future event will occur. 
   
     
     
         9 . The system of  claim 5 , wherein the future event is a future real estate transaction. 
     
     
         10 . The system of  claim 5 , wherein the communication template is sent to an interactive marketer. 
     
     
         11 . The system of  claim 5 , wherein the embedded link leads to a community website for a management company. 
     
     
         12 . The system of  claim 5 , wherein the communication template includes a multimedia presentation. 
     
     
         13 . The system of  claim 8 , wherein the multimedia presentation is by a representative of a homeowner's association. 
     
     
         14 . The system of  claim 5 , wherein the communication template is sent to the user and another party of the future event. 
     
     
         15 . The system of  claim 5 ,
 wherein the information regarding the future event is received from a user; and   wherein the method executed by the server further comprises tracking the user's actions with meta tagged information.   
     
     
         16 . The system of  claim 15 , wherein the method executed by the server further comprises storing the tracked information. 
     
     
         17 . The system of  claim 16 , wherein the method executed by the server further comprises providing information regarding purchases or sales to an advertiser. 
     
     
         18 . The system of  claim 5 ,
 wherein the future event is a future real estate transaction;   wherein the method executed by the server further comprises receiving local additional information regarding the future real estate transaction; and   wherein selecting the one or more advertisements based on the advertiser information and the information regarding the future real estate transaction comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the local additional information regarding the future real estate transaction. 
   
     
     
         19 . The system of  claim 5 ,
 wherein the future event is a future real estate transaction;   wherein the method executed by the server further comprises requesting third party additional information regarding the future real estate transaction; and   wherein selecting the one or more advertisements based on the advertiser information and the information regarding the future real estate transaction comprises:
 selecting the one or more advertisements based on the advertiser information, the information regarding the future real estate transaction, and the third party additional information regarding the future real estate transaction. 
   
     
     
         20 . The system of  claim 5 , wherein the communication template is sent to an interactive marketer.