Systems and methods for rapid electronic messaging testing and positional impact assessment in a prospect electronic messaging series

Abstract

Disclosed are methods, systems, and non-transitory computer-readable medium for optimizing user experience with respect to sequences of electronic messages to drive user engagement. For example, a method may include determining a set of messages including at least a first message and a second message; transmitting the first and second messages as an initial message to a first plurality of devices and a second plurality of devices, respectively; determining a first and second performance indicator at least based on one or more responses to the first and second messages transmitted as the initial message, respectively; comparing the first performance indicator and the second performance indicator; and sorting a sequence of the set of messages based on the comparison of the first performance indicator to the second performance indicator.

1 - 20 . (canceled) 
     
     
         21 . A computer-implemented method comprising:
 transmitting, by one or more processors, a set of messages to a plurality of devices associated with a plurality of user identifiers, according to an initial order, the set of messages including a first initial message and a second initial message;   determining, by the one or more processors, a first performance indicator based on one or more responses to the first initial message in the set of messages;   determining, by the one or more processors, a second performance indicator based on the one or more responses to the second initial message in the set of messages;   comparing, by the one or more processors, the first performance indicator and the second performance indicator with a predetermined threshold;   updating, by the one or more processors, an order of the set of messages based on the comparing; and   transmitting, by the one or more processors, the set of messages according to the updated order.   
     
     
         22 . The computer-implemented method of  claim 21 , wherein determining the first performance indicator includes determining a first click per send measurement for the plurality of devices. 
     
     
         23 . The computer-implemented method of  claim 22 , wherein determining the second performance indicator includes determining a second click per send measurement for the plurality of devices. 
     
     
         24 . The computer-implemented method of  claim 23 , wherein the comparing includes comparing the first click per send measurement and the second click per send measurement with a predetermined click per send measurement. 
     
     
         25 . The computer-implemented method of  claim 21 , the method further comprising:
 in response to determining that the first performance indicator does not exceed the predetermined threshold, discarding, by the one or more processors, the first initial message.   
     
     
         26 . The computer-implemented method of  claim 21 , the method further comprising:
 in response to determining that the second performance indicator does not exceed the predetermined threshold, discarding, by the one or more processors, the second initial message.   
     
     
         27 . The computer-implemented method of  claim 21 , the updated order of the set of messages indicating a reversed order of the first initial message and the second initial message. 
     
     
         28 . The computer-implemented method of  claim 21 , wherein the updated order is identical to the initial order of the first initial message and the second initial message. 
     
     
         29 . A computer system comprising:
 a data storage device storing processor-readable instructions; and   a processor configured to execute instructions to perform a method including:
 transmitting a set of messages to a plurality of devices associated with a plurality of user identifiers, according to an initial order, the set of messages including a first initial message and a second initial message; 
 determining a first performance indicator based on one or more responses to the first initial message in the set of messages; 
 determining a second performance indicator based on the one or more responses to the second initial message in the set of messages; 
 comparing the first performance indicator and the second performance indicator with a predetermined threshold; 
 updating an order of the set of messages based on the comparing; and 
 transmitting the set of messages according to the updated order. 
   
     
     
         30 . The computer system of  claim 29 , wherein determining the first performance indicator includes determining a first click per send measurement for the plurality of devices. 
     
     
         31 . The computer system of  claim 30 , wherein determining the second performance indicator includes determining a second click per send measurement for the plurality of devices. 
     
     
         32 . The computer system of  claim 31 , wherein the comparing includes comparing the first click per send measurement and the second click per send measurement with a predetermined click per send measurement. 
     
     
         33 . The computer system of  claim 29 , the method further comprising:
 in response to determining that the first performance indicator does not exceed the predetermined threshold, discarding the first initial message.   
     
     
         34 . The computer system of  claim 29 , the method further comprising:
 in response to determining that the second performance indicator does not exceed the predetermined threshold, discarding the second initial message.   
     
     
         35 . The computer system of  claim 29 , the order of the set of messages indicating a reversed order of the first initial message and the second initial message. 
     
     
         36 . The computer system of  claim 29 , wherein the initial order is identical to the initial order of the first initial message and the second initial message. 
     
     
         37 . A non-transitory computer-readable medium containing instructions that, when executed by a processor, cause the processor to perform a method comprising:
 transmitting, by one or more processors, a set of messages to a plurality of devices associated with a plurality of user identifiers, according to an initial order, the set of messages including a first initial message and a second initial message;   determining, by the one or more processors, a first performance indicator based on one or more responses to the first initial message in the set of messages;   determining, by the one or more processors, a second performance indicator based on the one or more responses to the second initial message in the set of messages;   comparing, by the one or more processors, the first performance indicator and the second performance indicator with a predetermined threshold;   updating, by the one or more processors, an order of the set of messages based on the comparing; and   transmitting, by the one or more processors, the set of messages according to the updated order.   
     
     
         38 . The non-transitory computer-readable medium of  claim 37 , wherein determining the first performance indicator includes determining a first click per send measurement for the plurality of devices. 
     
     
         39 . The non-transitory computer-readable medium of  claim 38 , wherein determining the second performance indicator includes determining a second click per send measurement for the plurality of devices. 
     
     
         40 . The non-transitory computer-readable medium of  claim 39 , wherein the comparing includes comparing the first click per send measurement and the second click per send measurement with a predetermined click per send measurement.