Method and apparatus for creating web content and identifying advertisements for users creating and viewing content

Abstract

A system and method allows a user to define books of pictures and customizable text, and HTML, code is generated from such definition to allow the books to be displayed on a browser. Based on the user's book definitions or viewers activities, the individual's interests, moods and/or emotions may be identified and ads may be identified and displayed to such person that correspond to such interests, moods or emotions.

1 . (canceled) 
     
     
         2 . An apparatus comprising a processor and a non-transitory memory having computer code stored therein, the computer code configured, when executed by the processor, to cause the apparatus to:
 receive, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;   receive, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises a user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;   access, by a server page specification manager from a server user information storage, recorded information for the user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user-selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;   receive, by the server page specification manager from a device new page manager, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to a book identifier; and   in response to receipt, by the server page specification manager, of the command to add the new page to the particular book of the one or more books,   identify, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,   compare, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book, and   identify, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book.   
     
     
         3 . The apparatus of  claim 2 , wherein the recorded information comprises level of interest information. 
     
     
         4 . The apparatus of  claim 3 , wherein the level of interest information comprises page view information. 
     
     
         5 . The apparatus of  claim 3 , wherein the level of interest information comprises page creation information. 
     
     
         6 . The apparatus of  claim 3 , wherein the level of interest information comprises book category information. 
     
     
         7 . The apparatus of  claim 3 , wherein the level of interest information comprises book category action information. 
     
     
         8 . The apparatus of  claim 2 , wherein the computer code, when executed by the processor, is further configured to:
 identify, by the server page specification manager, actions associated with the user; and   update, by the server page specification manager, the recorded information for the user to include the actions.   
     
     
         9 . A method comprising:
 receiving, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;   receiving, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises a user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;   accessing, by a server page specification manager from a server user information storage, recorded information for the user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user-selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;   receiving, by the server page specification manager from a device new page manager, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to a book identifier; and   in response to receipt, by the server page specification manager, of the command to add the new page to the particular book of the one or more books,   identifying, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,   comparing, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book, and identifying, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book.   
     
     
         10 . The method of  claim 9 , wherein the recorded information comprises level of interest information. 
     
     
         11 . The method of  claim 10 , wherein the level of interest information comprises page view information. 
     
     
         12 . The method of  claim 10 , wherein the level of interest information comprises page creation information. 
     
     
         13 . The method of  claim 10 , wherein the level of interest information comprises book category information. 
     
     
         14 . The method of  claim 10 , wherein the level of interest information comprises book category action information. 
     
     
         15 . The method of  claim 9 , further comprising:
 identifying, by the server page specification manager, actions associated with the user; and   updating, by the server page specification manager, the recorded information for the user to include the actions.   
     
     
         16 . A system for advertisement selection, the system comprising:
 a user device comprising:   a user interface;   a communications interface configured to facilitate communications with a server system; and   a first processor configured to generate and transmit to the server system, via the communications interface, recorded information for a user identifier, wherein the recorded information corresponds to one or more book identifiers regarding one or more books created by the user, wherein each of the one or more books comprises a set of images having corresponding text and attributes, and wherein the recorded information comprises book tags for the one or more books created by the user, wherein the each of the book tags comprises (i) one or more words or phrases that correspond to a title, photos, text, attributes, interests, emotions, moods, or a combination thereof that correspond to the book identifier, (ii) text words entered in at least one of the one or more books, (iii) words associated with user-selected photos included in any of the one or more books created by the user, and (iv) records of advertisements clicked by the user during viewing of one of the one or more books created by the user;   the server system comprising a second processor configured to:   receive, by a server ad manager, a plurality of advertisements, wherein each of the plurality of advertisements comprises a first set of category words;   receive, by a server log in/registration manager, registration information corresponding to a user, wherein the registration information comprises the user identifier, a password, user biographical information, and social network information, wherein the social network information comprises a social network identifier, a social network user identifier, and a social network password;   access, by a server page specification manager from a server user information storage, the recorded information for the user identifier;   receive, by the server page specification manager from a device new page manager of the user device, a command to add a new page to a particular book of the one or more books, wherein the particular book corresponds to a book identifier; and   in response to receipt, by the server page specification manager, of the command to add the new page to a particular book of the one or more books,   identify, by a server category ad manager, a second set of category words based on recent actions associated with the user identifier and one or more category tables, synonym tables, and related words tables stored in a server database storage, wherein the each of the category tables, synonym tables, and related words tables comprises words or phrases that correspond to interests, emotions, moods, or a combination thereof that correspond to the user identifier,   compare, by the server category ad manager, the first set of category words to the second set of category words and book information regarding the particular book, and   identify, by the server category ad manager, a first subset of the plurality of advertisements based on the comparison of the first set of category words to the second set of category words and the book information regarding the particular book.   
     
     
         17 . The system of  claim 16 , wherein the recorded information comprises level of interest information. 
     
     
         18 . The system of  claim 17 , wherein the level of interest information comprises page view information. 
     
     
         19 . The system of  claim 17 , wherein the level of interest information comprises page creation information. 
     
     
         20 . The system of  claim 17 , wherein the level of interest information comprises book category information. 
     
     
         21 . The system of  claim 16 , wherein the words associated with the user-selected photos comprise titles or tags associated with the user-selected photos. 
     
     
         22 . The method of  claim 16 , wherein the user-selected photos are drawn from a social media application.