Non-promotion content determinaton system

Abstract

Systems and methods are presented for determining non-promotion content to include in an electronic promotion correspondence sent to a consumer. A promotion program offering system may access a set of promotions generated for a target consumer and determine the effect of presenting non-promotion content with one or more of the promotions. The promotion program offering system may determine selected promotions and/or non-promotion content to include in the electronic promotion correspondence according to any number of criteria, e.g., to maximize the probability the target consumer purchases one or more promotions in the electronic promotion correspondence.

1 - 20 . (canceled) 
     
     
         21 . A system, comprising one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to:
 select, based on respective attributes associated with respective consumer profiles stored in a consumer profiles database, a client device associated with a consumer identifier to receive a push-type notification configured to allow feedback data to be collected from the client device;   determine a first notification score for the push-type notification based on a first electronic interface configuration associated with simultaneous rendering of promotion content and non-promotion content via an electronic interface of the client device, the first notification score indicative of a first probability of selection of an interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a first position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device;   determine a second notification score for the push-type notification based on a second electronic interface configuration associated with simultaneous rendering of the promotion content and the non-promotion content via the electronic interface of the client device, the second notification score indicative of a second probability of selection of the interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a second position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device; and   in response to a determination that the first notification score exceeds the second notification score,
 allocate a first area of the electronic interface for the interactive interface element associated with the promotion content, comprising configuring the push-type notification to provide the interactive interface element associated with the promotion content via the first area of the electronic interface; 
 allocate, based on the first notification score, a second area of the electronic interface that corresponds to the first position associated with the non-promotion content, comprising configuring the push-type notification to render the non-promotion content via the second area of the electronic interface; 
 transmit, to the client device, the push-type notification via a communication channel configured for the push-type notification; and 
 receive, from the client device, the feedback data via the interactive interface element associated with the promotion content that is rendered via the first area of the electronic interface simultaneously to the non-promotion content that is rendered via the second area of the electronic interface. 
   
     
     
         22 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 select the non-promotion content based on one or more corresponding attributes between the non-promotion content and the promotion content.   
     
     
         23 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 select the non-promotion content based on one or more corresponding location attributes between the non-promotion content and the promotion content.   
     
     
         24 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 select the non-promotion content based on one or more corresponding topic attributes between the non-promotion content and the promotion content.   
     
     
         25 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 select the non-promotion content based on dimensionality of the second area of the electronic interface.   
     
     
         26 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 select the non-promotion content based on visual characteristics of the second area of the electronic interface.   
     
     
         27 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 generate, based on the feedback data, a different push-type notification configured to render the non-promotion content at a different area of the electronic interface or a different electronic interface.   
     
     
         28 . The system of  claim 21 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:
 update, based on the feedback data, one or more consumer profiles stored in the consumer profiles database.   
     
     
         29 . A computer-implemented method, comprising:
 selecting, by a computing device comprising a processor and based on respective attributes associated with respective consumer profiles stored in a consumer profiles database, a client device associated with a consumer identifier to receive a push-type notification configured to allow feedback data to be collected from the client device;   determining, by the computing device, a first notification score for the push-type notification based on a first electronic interface configuration associated with simultaneous rendering of promotion content and non-promotion content via an electronic interface of the client device, the first notification score indicative of a first probability of selection of an interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a first position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device;   determining, by the computing device, a second notification score for the push-type notification based on a second electronic interface configuration associated with simultaneous rendering of the promotion content and the non-promotion content via the electronic interface of the client device, the second notification score indicative of a second probability of selection of the interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a second position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device; and   in response to determining that the first notification score exceeds the second notification score,
 allocating, by the computing device, a first area of the electronic interface for the interactive interface element associated with the promotion content, comprising configuring the push-type notification to provide the interactive interface element associated with the promotion content via the first area of the electronic interface; 
 allocating, by the computing device and based on the first notification score, a second area of the electronic interface that corresponds to the first position associated with the non-promotion content, comprising configuring the push-type notification to render the non-promotion content via the second area of the electronic interface; 
 transmitting, by the computing device and to the client device, the push-type notification via a communication channel configured for the push-type notification; and 
 receiving, by the computing device from the client device, the feedback data via the interactive interface element associated with the promotion content that is rendered via the first area of the electronic interface simultaneously to the non-promotion content that is rendered via the second area of the electronic interface. 
   
     
     
         30 . The computer-implemented method of  claim 29 , further comprising:
 selecting, by the computing device, the non-promotion content based on one or more corresponding attributes between the non-promotion content and the promotion content.   
     
     
         31 . The computer-implemented method of  claim 29 , further comprising:
 selecting, by the computing device, the non-promotion content based on one or more corresponding location attributes between the non-promotion content and the promotion content.   
     
     
         32 . The computer-implemented method of  claim 29 , further comprising:
 selecting, by the computing device, the non-promotion content based on one or more corresponding topic attributes between the non-promotion content and the promotion content.   
     
     
         33 . The computer-implemented method of  claim 29 , further comprising:
 selecting, by the computing device, the non-promotion content based on dimensionality of the second area of the electronic interface.   
     
     
         34 . The computer-implemented method of  claim 29 , further comprising:
 selecting, by the computing device, the non-promotion content based on visual characteristics of the second area of the electronic interface.   
     
     
         35 . The computer-implemented method of  claim 29 , further comprising:
 generating, by the computing device and based on the feedback data, a different push-type notification configured to render the non-promotion content at a different area of the electronic interface or a different electronic interface.   
     
     
         36 . The computer-implemented method of  claim 29 , further comprising:
 updating, by the computing device and based on the feedback data, one or more consumer profiles stored in the consumer profiles database.   
     
     
         37 . A computer program product, stored on a computer readable medium, comprising instructions that when executed by one or more computers cause the one or more computers to:
 select, based on respective attributes associated with respective consumer profiles stored in a consumer profiles database, a client device associated with a consumer identifier to receive a push-type notification configured to allow feedback data to be collected from the client device;   determine a first notification score for the push-type notification based on a first electronic interface configuration associated with simultaneous rendering of promotion content and non-promotion content via an electronic interface of the client device, the first notification score indicative of a first probability of selection of an interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a first position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device;   determine a second notification score for the push-type notification based on a second electronic interface configuration associated with simultaneous rendering of the promotion content and the non-promotion content via the electronic interface of the client device, the second notification score indicative of a second probability of selection of the interactive interface element associated with the promotion content included in the push-type notification if the non-promotion content is rendered at a second position on the electronic interface of the client device with respect to simultaneous rendering of the promotion content via the electronic interface of the client device; and   in response to a determination that the first notification score exceeds the second notification score,
 allocate a first area of the electronic interface for the interactive interface element associated with the promotion content, comprising configuring the push-type notification to provide the interactive interface element associated with the promotion content via the first area of the electronic interface; 
 allocate, based on the first notification score, a second area of the electronic interface that corresponds to the first position associated with the non-promotion content, comprising configuring the push-type notification to render the non-promotion content via the second area of the electronic interface; 
 transmit, to the client device, the push-type notification via a communication channel configured for the push-type notification; and 
 receive, from the client device, the feedback data via the interactive interface element associated with the promotion content that is rendered via the first area of the electronic interface simultaneously to the non-promotion content that is rendered via the second area of the electronic interface. 
   
     
     
         38 . The computer program product of  claim 37 , further comprising instructions that when executed by the one or more computers cause the one or more computers to:
 select the non-promotion content based on one or more corresponding attributes between the non-promotion content and the promotion content.   
     
     
         39 . The computer program product of  claim 37 , further comprising instructions that when executed by the one or more computers cause the one or more computers to:
 select the non-promotion content based on dimensionality of the second area of the electronic interface.   
     
     
         40 . The computer program product of  claim 37 , further comprising instructions that when executed by the one or more computers cause the one or more computers to:
 select the non-promotion content based on visual characteristics of the second area of the electronic interface.