Methods, systems and devices for selecting advertisements based on media profiles and advertisement profiles

Abstract

Aspects of the subject disclosure may include, for example, embodiments for determining a media profile for media content. The media profile comprises a media metric for each of a plurality of portions of the media content. Further, embodiments include determining a price for advertising associated with the media content. In addition, embodiments include identifying an advertisement profile for each of a plurality of advertisements. The advertisement profile comprises an ad metric for each of a plurality of portions of an advertisement. Also, embodiments include selecting a first advertisement associated with a first advertisement profile from the plurality of advertisements according to the media profile, the first advertisement profile, and the price for the advertising associated with the media content. Further, embodiments include providing the first advertisement to be presented with the media content at a playback device. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A device comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the device, facilitate performance of operations, the operations comprising:
 identifying media content to be presented to a group of playback devices; 
 determining a media profile associated with the media content; 
 identifying a first playback device of the group of playback devices and identifying a second playback device of the group of playback devices; 
 determining a first playback medium associated with the first playback device and determining a second playback medium associated with the second playback device, wherein the first playback medium comprises a broadcast playback medium and the second playback medium comprises a streaming playback medium; 
 identifying a first advertisement according to the media profile, the first playback device, the second playback device, the first playback medium, and the second playback medium; 
 determining a viewership metric associated with the first advertisement that satisfies a viewership metric threshold resulting in a first determination; 
 determining a level of interaction associated with the first advertisement that satisfies a level of interaction threshold resulting in a second determination; and 
 based on the first determination and the second determination, multicasting, over a communication network, the first advertisement to be presented with the media content at the first playback device and at the second playback device, wherein the multicasting comprises providing the first advertisement and the media content within the broadcast playback medium to the first playback device and providing the first advertisement and the media content within the streaming playback medium to the second playback device, wherein the first playback device presents the first advertisement proximate to the media content during broadcast playback, wherein the second playback device presents the first advertisement embedded within the media content during streaming playback. 
   
     
     
         2 . The device of  claim 1 , wherein the operations comprise determining a price for advertising associated with the media content, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the price. 
     
     
         3 . The device of  claim 1 , wherein the operations comprise identifying a first item within visual content of the media content utilizing image recognition, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the first item. 
     
     
         4 . The device of  claim 1 , wherein the operations comprise identifying a second item within audio content of the media content utilizing voice recognition, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the second item. 
     
     
         5 . The device of  claim 1 , wherein the identifying of the first advertisement comprises identifying the first advertisement according to a type of playback device in response to detecting the type of playback device for the first advertisement. 
     
     
         6 . The device of  claim 1 , wherein identifying of the first advertisement comprises identifying the first advertisement according to historical viewership of previous advertisements associated with the media content. 
     
     
         7 . The device of  claim 6 , wherein the operations comprise determining a level of interaction associated with the previous advertisements resulting in a third determination, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the third determination. 
     
     
         8 . A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 determining a first playback medium associated with a first playback device of a group of playback devices and determining a second playback medium associated with a second playback device of the group of playback devices, wherein the first playback medium comprises a broadcast playback medium and the second playback medium comprises a streaming playback medium;   identifying a first advertisement according to a media profile associated with media content to be presented to the group of playback devices, the first playback device, the second playback device, the first playback medium, and the second playback medium;   determining a viewership metric associated with the first advertisement that satisfies a viewership metric threshold resulting in a first determination;   determining a level of interaction associated with the first advertisement that satisfies a level of interaction threshold resulting in a second determination; and   based on the first determination and the second determination, multicasting, over a communication network, the first advertisement to be presented with the media content at the first playback device and at the second playback device, wherein the multicasting comprises providing the first advertisement and the media content within the broadcast playback medium to the first playback device and providing the first advertisement and the media content within the streaming playback medium to the second playback device, wherein the first playback device presents the first advertisement proximate to the media content during broadcast playback, wherein the second playback device presents the first advertisement embedded within the media content during streaming playback.   
     
     
         9 . The non-transitory, machine-readable medium of  claim 8 , wherein the operations comprise determining a price for advertising associated with the media content, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the price. 
     
     
         10 . The non-transitory, machine-readable medium of  claim 8 , wherein the operations comprise identifying a first item within visual content of the media content utilizing image recognition, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the first item. 
     
     
         11 . The non-transitory, machine-readable medium of  claim 8 , wherein the operations comprise identifying a second item within audio content of the media content utilizing voice recognition, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the second item. 
     
     
         12 . The non-transitory, machine-readable medium of  claim 8 , wherein the identifying of the first advertisement comprises identifying the first advertisement according to a type of playback device in response to detecting the type of playback device for the first advertisement. 
     
     
         13 . The non-transitory, machine-readable medium of  claim 8 , wherein identifying of the first advertisement comprises identifying the first advertisement according to historical viewership of previous advertisements associated with the media content. 
     
     
         14 . The non-transitory, machine-readable medium of  claim 13 , wherein the operations comprise determining a level of interaction associated with the previous advertisements resulting in a third determination, wherein the identifying of the first advertisement comprises identifying the first advertisement according to the third determination. 
     
     
         15 . A method comprising:
 determining, by a processing system including a processor, a first playback medium associated with a first playback device of a group of playback devices and determining, by the processing system, a second playback medium associated with a second playback device of the group of playback devices, wherein the first playback medium comprises a broadcast playback medium and the second playback medium comprises a streaming playback medium;   identifying, by the processing system, a first advertisement according to a media profile associated with a media content to be presented to the group of playback devices, the first playback device, the second playback device, the first playback medium, and the second playback medium;   determining, by the processing system, a viewership metric associated with the first advertisement that satisfies a viewership metric threshold resulting in a first determination;   determining, by the processing system, a level of interaction associated with the first advertisement that satisfies a level of interaction threshold resulting in a second determination; and   based on the first determination and the second determination, multicasting, by the processing system, over a communication network, the first advertisement to be presented with the media content at the first playback device and at the second playback device, wherein the multicasting comprises providing, by the processing system, the first advertisement and the media content within the broadcast playback medium to the first playback device and providing, by the processing system, the first advertisement and the media content within the streaming playback medium to the second playback device, wherein the first playback device presents the first advertisement proximate to the media content during broadcast playback, wherein the second playback device presents the first advertisement embedded within the media content during streaming playback.   
     
     
         16 . The method of  claim 15 , comprising determining, by the processing system, a price for advertising associated with the media content, wherein the identifying of the first advertisement comprises identifying, by the processing system, the first advertisement according to the price. 
     
     
         17 . The method of  claim 15 , comprising identifying, by the processing system, a first item within visual content of the media content utilizing image recognition, wherein the identifying of the first advertisement comprises identifying, by the processing system, the first advertisement according to the first item. 
     
     
         18 . The method of  claim 15 , comprising identifying, by the processing system, a second item within audio content of the media content utilizing voice recognition, wherein the identifying of the first advertisement comprises identifying, by the processing system, the first advertisement according to the second item. 
     
     
         19 . The method of  claim 15 , wherein the identifying of the first advertisement comprises identifying, by the processing system, the first advertisement according to a type of playback device in response to detecting, by the processing system, the type of playback device for the first advertisement. 
     
     
         20 . The method of  claim 15 , wherein identifying of the first advertisement comprises identifying, by the processing system, the first advertisement according to historical viewership of previous advertisements associated with the media content.