Optimization of promotional content campaigns

Abstract

Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance.

1 - 20 . (canceled) 
     
     
         21 . A method comprising:
 identifying requests for promotional content that are received from applications through a mediation layer by an advertising network;   identifying qualified requests and non-qualified requests from the requests for the promotional content, wherein a request is a qualified request when it complies with at least a set of rules and is non-qualified when it does not comply with the at least the set of rules;   defining a baseline for a qualified request per unique requesting application metric;   detecting a threshold change below the baseline for the qualified request per unique requesting application metric; and   in response to the detecting the threshold change in the baseline for the qualified request per unique requesting application metric, modifying at least one parameter in a first response to the request for the promotional content as compared to a previous response provided to the mediation layer.   
     
     
         22 . The method of  claim 21 , further comprising:
 attributing the threshold change in the baseline for the qualified request per unique requesting application to the mediation layer between the requesting applications and a promotional content provider.   
     
     
         23 . The method of  claim 21 , further comprising:
 after the modifying the at least one parameter in the first response to the request for the promotional content, monitoring the qualified request per unique requesting application metric;   determining that the qualified request per unique requesting application metric has increased above the baseline for the qualified request per unique requesting application metric; and   responding to future requests with the at least one parameter maintained as modified in the first response.   
     
     
         24 . The method of  claim 21 , further comprising:
 after the modifying the at least one parameter in the first response to the request for the promotional content, monitoring the qualified request per unique requesting application metric;   determining that the qualified request per unique requesting application metric has not increased above the baseline for the qualified request per unique requesting application metric; and   responding to future requests with the at least one parameter being further increased relative to the first response.   
     
     
         25 . The method of  claim 21 , wherein the at least the set of rules for which the non-qualified requests do not comply is provided by a promotional content provider, and wherein the method further comprises:
 attributing the threshold change in the qualified request per unique requesting application metric to an increased incidence of the unique requesting application requesting the promotional content in a manner that violates the at least the set of rules provided by the promotional content provider; and   notifying a publisher that the non-qualified requests of the unique requesting application violates the at least the set of rules.   
     
     
         26 . The method of  claim 21  comprising:
 in response to the detecting the threshold change in the baseline for the qualified request per unique requesting application metric, iteratively selecting a remediation action; and 
 iteratively determining whether the remediation action remediates the change in the qualified request per unique requesting application metric. 
 
     
     
         27 . The method of  claim 21  comprising:
 determining that the threshold change in the baseline for the qualified request per unique requesting application metric is caused by requests from an outdated application; 
 determining to not respond to the request for the promotional content when the request is on behalf of an outdated application. 
 
     
     
         28 . A system for automatically adjusting responses to an automated mediation platform, comprising:
 a storage configured to store instructions; and   a processor configured to execute the instructions, the instructions effective to cause the processor to:
 identify requests for promotional content that are received from applications through a mediation layer by an advertising network; 
 identify qualified requests and non-qualified requests from the requests for the promotional content, wherein a request is a qualified request when it complies with at least a set of rules and is non-qualified when it does not comply with the at least the set of rules; 
 define a baseline for a qualified request per unique requesting application metric; 
 detect a threshold change below the baseline for the qualified request per unique requesting application metric; and 
 in response to the detecting the threshold change in the baseline for the qualified request per unique requesting application metric, modify at least one parameter in a first response to the request for the promotional content as compared to a previous response provided to the mediation layer. 
   
     
     
         29 . The system of  claim 28 , wherein the instructions further cause the processor to:
 attribute the threshold change in the baseline for the qualified request per unique requesting application to the mediation layer between the requesting applications and a promotional content provider.   
     
     
         30 . The system of  claim 28 , wherein the instructions further cause the processor to:
 after the modification of the at least one parameter in the first response to the request for the promotional content, monitor the qualified request per unique requesting application metric;   determine that the qualified request per unique requesting application metric has increased above the baseline for the qualified request per unique requesting application metric; and   respond to future requests with the at least one parameter maintained as modified in the first response.   
     
     
         31 . The system of  claim 28 , wherein the instructions further cause the processor to:
 after the modification the at least one parameter in the first response to the request for the promotional content, monitor the qualified request per unique requesting application metric;   determine that the qualified request per unique requesting application metric has not increased above the baseline for the qualified request per unique requesting application metric; and   respond to future requests with the at least one parameter being further increased relative to the first response.   
     
     
         32 . The system of  claim 28 , wherein the at least the set of rules for which the non-qualified requests do not comply is provided by a promotional content provider, and wherein the instructions further cause the processor to:
 attribute the threshold change in the qualified request per unique requesting application metric to an increased incidence of the unique requesting application requesting the promotional content in a manner that violates the at least the set of rules provided by the promotional content provider; and   notify a publisher that the non-qualified requests of the unique requesting application violates the at least the set of rules.   
     
     
         33 . The system of  claim 28 , wherein the instructions further cause the processor to:
 in response to the detecting the threshold change in the baseline for the qualified request per unique requesting application metric, iteratively selecting a remediation action; and   iteratively determine whether the remediation action remediates the change in the qualified request per unique requesting application metric.   
     
     
         34 . The system of  claim 28 , wherein the instructions further cause the processor to:
 determine that the threshold change in the baseline for the qualified request per unique requesting application metric is caused by requests from an outdated application; and   determine to not respond to the request for the promotional content when the request is on behalf of an outdated application.   
     
     
         35 . The system of  claim 28 , wherein the modification the at least one parameters includes increasing a value of a bid to present the promotional content sent to the unique requesting application. 
     
     
         36 . A non-transitory computer readable medium comprising instructions, the instructions, when executed by a computing system, cause the computing system to:
 identify requests for promotional content that are received from applications through a mediation layer by an advertising network;   identify qualified requests and non-qualified requests from the requests for the promotional content, wherein a request is a qualified request when it complies with at least a set of rules and is non-qualified when it does not comply with the at least the set of rules;   define a baseline for a qualified request per unique requesting application metric;   detect a threshold change below the baseline for the qualified request per unique requesting application metric; and   in response to the detecting the threshold change in the baseline for the qualified request per unique requesting application metric, modify at least one parameter in a first response to the request for the promotional content as compared to a previous response provided to the mediation layer.   
     
     
         37 . The computer readable medium of  claim 36 , wherein the computer readable medium further comprises instructions that, when executed by the computing system, cause the computing system to:
 after the modification the at least one parameter in the first response to the request for the promotional content, monitor the qualified request per unique requesting application metric;   determine that the qualified request per unique requesting application metric has increased above the baseline for the qualified request per unique requesting application metric; and   respond to future requests with the at least one parameter maintained as modified in the first response.   
     
     
         38 . The computer readable medium of  claim 36 , wherein the computer readable medium further comprises instructions that, when executed by the computing system, cause the computing system to:
 after the modification the at least one parameter in the first response to the request for the promotional content, monitor the qualified request per unique requesting application metric;   determine that the qualified request per unique requesting application metric has not increased above the baseline for the qualified request per unique requesting application metric; and   respond to future requests with the at least one parameter being further increased relative to the first response.   
     
     
         39 . The computer readable medium of  claim 36 , wherein the at least the set of rules for which the non-qualified requests do not comply is provided by a promotional content provider, wherein the instructions further cause the computing system to:
 attribute the threshold change in the qualified request per unique requesting application metric to an increased incidence of the unique requesting application requesting the promotional content in a manner that violates the at least the set of rules provided by the promotional content provider; and   notify a publisher that the non-qualified requests of the unique requesting application violates the at least the set of rules.   
     
     
         40 . The computer readable medium of  claim 36 , wherein the computer readable medium further comprises instructions that, when executed by the computing system, cause the computing system to:
 determine that the threshold change in the baseline for the qualified request per unique requesting application metric is caused by requests from an outdated application; and   determine to not respond to the request for the promotional content when the request is on behalf of an outdated application.