Privacy enforcement via localized personalization

Abstract

This disclosure is directed to privacy enforcement via localized personalization. An example device may comprise at least a user interface to present content. A message may be received into a trusted execution environment (TEE) situated within the device or remotely, the message including at least metadata and content. The TEE may determine relevance of the content to a user based on the metadata and user data. Based on the relevance, the TEE may cause the content to be presented to the user via the user interface. In one embodiment, the TEE may be able to personalize the content based on the user data prior to presentation. If the content includes an offer, the TEE may also be able to present counteroffers to the user based on user interaction with the content. The TEE may also be able to cause feedback data to be transmitted to at least the content provider.

What is claimed: 
     
         1 . A device configured for privacy enforcement, comprising:
 a communication module to interact with at least a content provider;   a user interface module to present content to a user; and   a trusted execution environment (TEE) to:
 receive a message from the content provider via the communication module, the message including at least metadata and content; 
 determine relevance of the content to the user based on at least one of the metadata and user data; and 
 cause the content to be presented to the user via the user interface module based on the relevance of the content.