Determining real-time impact of digital content through digital surveys

Abstract

The present disclosure is directed toward systems, methods, and computer-readable media for determining an impact of digital content by administering a digital survey. In particular, the systems described herein generate a survey administration packet for distribution together with digital content. The survey administration packet causes a respondent client device to perform various functions, including detecting a trigger event and replacing a presentation of digital content with a presentation of a digital survey question. The systems and methods also generate survey results indicating an impact of the digital content based on received digital survey responses.

What is claimed is: 
     
         1 . A computer-implemented method comprising:
 associating a survey administration packet with digital content for distribution to a respondent client device, the survey administration packet comprising at least one digital survey question from a digital survey, wherein distribution of the survey administration packet and the associated digital content to the respondent client device causes the respondent client device to provide a presentation of the digital content;   receiving, from the respondent client device, an indication of a user interaction with the presentation of the digital content; and   automatically populating an answer to the at least one digital survey question from the digital survey based on the indication of the user interaction with the digital content and without receiving user interaction in relation to the at least one digital survey question.   
     
     
         2 . The computer-implemented method of  claim 1 , further comprising:
 determining a level of interest in the digital content based on the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response that indicates the level of interest in the digital content.   
     
     
         3 . The computer-implemented method of  claim 1 , further comprising:
 determining that the indication of the user interaction with the presentation of the digital content indicates a lack of user interaction with the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response to the at least one digital survey question that indicates a low level of interest in the digital content based on the lack of user interaction with the digital content.   
     
     
         4 . The computer-implemented method of  claim 1 , further comprising:
 determining a time attribute corresponding with the indication of the user interaction with the presentation of the digital content;   determining a level of interest in the digital content based on the time attribute; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response that indicates the level of interest in the digital content determined based on the time attribute.   
     
     
         5 . The computer-implemented method of  claim 1 , further comprising:
 determining an interaction type corresponding with the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response based on the interaction type.   
     
     
         6 . The computer-implemented method of  claim 5 , wherein the interaction type is a hover interaction. 
     
     
         7 . The computer-implemented method of  claim 1 , wherein populating the answer to the at least one digital survey question from the digital survey based on the indication of the user interaction with the digital content and without receiving user interaction in relation to the at least one digital survey question comprises populating answers to two or more digital survey questions from the digital survey. 
     
     
         8 . A non-transitory computer readable medium comprising instructions that, when executed by at least one processor, cause a computer device to:
 associate a survey administration packet with digital content for distribution to a respondent client device, the survey administration packet comprising at least one digital survey question from a digital survey, wherein distribution of the survey administration packet and the associated digital content to the respondent client device causes the respondent client device to provide a presentation of the digital content;   receive, from the respondent client device, an indication of a user interaction with the presentation of the digital content; and   automatically populate an answer to the at least one digital survey question from the digital survey based on the indication of the user interaction with the digital content and without receiving user interaction in relation to the at least one digital survey question.   
     
     
         9 . The non-transitory computer readable medium of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the computer device to:
 determine a level of interest in the digital content based on the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response that indicates the level of interest in the digital content.   
     
     
         10 . The non-transitory computer readable medium of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the computer device to:
 determine that the indication of the user interaction with the presentation of the digital content indicates a lack of user interaction with the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response to the at least one digital survey question that indicates a low level of interest in the digital content based on the lack of user interaction with the digital content.   
     
     
         11 . The non-transitory computer readable medium of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the computer device to:
 determine a time attribute corresponding with the indication of the user interaction with the presentation of the digital content;   determine a level of interest in the digital content based on the time attribute; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response that indicates the level of interest in the digital content determined based on the time attribute.   
     
     
         12 . The non-transitory computer readable medium of  claim 8 , further comprising instructions that, when executed by the at least one processor, cause the computer device to:
 determine an interaction type corresponding with the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response based on the interaction type.   
     
     
         13 . The non-transitory computer readable medium of  claim 8 , wherein populating the answer to the at least one digital survey question from the digital survey based on the indication of the user interaction with the digital content and without receiving user interaction in relation to the at least one digital survey question comprises populating answers to two or more digital survey questions from the digital survey. 
     
     
         14 . A system comprising:
 at least one processor; and   a non-transitory computer readable medium comprising instructions that, when executed by the at least one processor, cause the system to:   associate a survey administration packet with digital content for distribution to a respondent client device, the survey administration packet comprising at least one digital survey question from a digital survey, wherein distribution of the survey administration packet and the associated digital content to the respondent client device causes the respondent client device to provide a presentation of the digital content;   receive, from the respondent client device, an indication of a user interaction with the presentation of the digital content; and   automatically populate an answer to the at least one digital survey question from the digital survey based on the indication of the user interaction with the digital content and without receiving user interaction in relation to the at least one digital survey question.   
     
     
         15 . The system of  claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to:
 determine a level of interest in the digital content based on the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response that indicates the level of interest in the digital content.   
     
     
         16 . The system of  claim 14 , further comprising instruction that, when executed by the at least one processor, cause the system to:
 determine a time from beginning the presentation of the digital content to receiving the indication of the user interaction with the digital content; and   automatically populate, without receiving user interaction in relation to the at least one digital survey question, the answer to the at least one digital survey question based on the time from beginning the presentation of the digital content to receiving the indication of the user interaction.   
     
     
         17 . The system of  claim 14 , wherein the at least one digital survey question comprises two or more digital survey questions that are both populated based on the indication of the user interaction with the digital content. 
     
     
         18 . The system of  claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to:
 determine an interaction type corresponding with the indication of the user interaction with the presentation of the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response based on the interaction type.   
     
     
         19 . The system of  claim 18 , wherein the interaction type is a hover interaction. 
     
     
         20 . The system of  claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to:
 determine that the indication of the user interaction with the presentation of the digital content indicates a lack of user interaction with the digital content; and   wherein populating the answer to the at least one digital survey question comprises generating a survey response to the at least one digital survey question that indicates a low level of interest in the digital content based on the lack of user interaction with the digital content.