Cookieless ecommerce platform

Abstract

The present disclosure is directed to an improved cookieless ecommerce platform. The proposed approach involves receiving a confirmation of an order for the purchase of an item initiated by a platform member to a platform partner. The order includes at least one of an assigned e-mail address and a social community user id. The platform scans communications to/from the platform member to the partner to determine when a communication involves a request for an order, and based on the scanning, determines when a member is entitled to a cashback or similar reward.

What is claimed is: 
     
         1 . A method of processing transactions associated with purchases/sales between a platform member and a platform vendor without the use of cookies, the method comprising:
 creating a member account for the platform member with an ecommerce platform, the member account including an e-commerce platform id including at least one of an assigned   
       e-mail address and a social community user id belonging to the platform member to use when placing a request for an order;
 the e-commerce platform receiving communications between the platform member and platform vendor including confirmations of orders for the purchase of one or more product and/or services by the platform member from the platform vendor, the communications being addressed to the e-commerce platform id; 
 the platform vendor sending order confirmations for the purchase of the one or more products and/or services to the e-commerce platform id without the use of cookies; 
 the e-commerce platform intercepting the received communications between the platform member and platform vendor to identify those communications that are actual order confirmations from the platform vendor to the platform member; and 
 based on the actual order confirmations identification, processing the actual order confirmations to authorize rewards to be received by the platform member. 
 
     
     
         2 . The method of  claim 1 , further comprising initiating a cashback transfer to the platform member as a reward. 
     
     
         3 . The method of  claim 2 , wherein the cashback transfer is initiated in response to the platform member having reached a certain level amount in cashbacks. 
     
     
         4 . The method of  claim 1 , wherein the communications received by the e-commerce platform includes communications from the platform vendor and from a non-platform vendor; and wherein the reward authorization determines that the platform member is eligible to receive rewards only if the actual order confirmations identification determines that the communications are actual order confirmations from the platform vendor. 
     
     
         5 . The method of  claim 1 , wherein the placing of the request for an order involves the platform member performing an online product search using at least one of a plug-in and an add-on linked directly to the e-commerce platform. 
     
     
         6 . The method of  claim 5 , wherein the at least one of a plug-in and an add-on is a browser plug-in that operates to provide the platform member with up-to-date promotions and targeted advertising. 
     
     
         7 . The method of  claim 1 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, whereby the assigned e-mail address is associated with an existing e-mail address of the platform member at the time of creation of the platform member account with the e-commerce platform, the method further comprising: determining when information corresponding to either the assigned email address or the existing e-mail address is outdated; and communicating with the platform member in response thereto to correct outdated information. 
     
     
         8 . The method of  claim 7 , wherein the correction of outdated information involves receiving updated profile information at the same time. 
     
     
         9 . The method of  claim 1 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, and wherein the placing of a request for an order involves the platform member placing an order at a site of the platform vendor, in response to which the platform vendor site generates an order e-mail confirmation to the assigned email address, the intercepting involving detecting the e-mail confirmation and corresponding with the platform vendor site to receive confirmation to authorize cashback incentives, where the rewards are the cashback incentives. 
     
     
         10 . The method of  claim 1 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned reserved e-mail address, and wherein the placing of a request for an order involves the platform member placing an order with the e-commerce platform, the method further comprising receiving the request for an order and passing the request to a site of the platform vendor for processing of the order request. 
     
     
         11 . The method of  claim 1 , wherein the at least one of an assigned e-mail address and a social community user id is a social community ID, and wherein the placing of a request for an order involves the platform member placing an order with an online market place administered by a social platform, where the social platform generates order confirmations to an inbox order folder associated with the social community ID. 
     
     
         12 . A system for processing transactions associated with purchases/sales between a platform member and a platform vendor without the use of cookies, the method comprising:
 a memory for storing computer readable code; and   a processor operatively coupled to the memory, the processor being configured to:   create a member account for the platform member with an ecommerce platform, the member account including an e-commerce platform id including at least one of an assigned e-mail address and a social community user id belonging to the platform member to use when placing a request for an order;   receive, by the e-commerce platform, communications between the platform member and platform vendor including confirmations of orders for the purchase of one or more product and/or services by the platform member from the platform vendor, the communications being addressed to the e-commerce platform id;   send, by the platform vendor, order confirmations for the purchase of the one or more products and/or services to the e-commerce platform id without the use of cookies;   intercept, by the e-commerce platform, the received communications between the platform member and platform vendor to identify those communications that are actual order confirmations from the platform vendor to the platform member; and   based on the actual order confirmations identification, process the actual order confirmations to authorize rewards to be received by the platform member.   
     
     
         13 . The system of  claim 12 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, whereby the assigned e-mail address is associated with an existing e-mail address of the platform member at the time of creation of the platform member account with the e-commerce platform, the processor being further configured to: determine when information corresponding to either the assigned email address or the existing e-mail address is outdated; and communicate with the platform member in response thereto to correct outdated information. 
     
     
         14 . The system of  claim 12 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, and wherein the placing of a request for an order involves the platform member placing an order at a site of the platform vendor, in response to which the platform vendor site generates an order e-mail confirmation to the assigned email address, the intercepting involving detecting the e-mail confirmation and corresponding with the platform vendor site to receive confirmation to authorize cashback incentives, where the rewards are the cashback incentives. 
     
     
         15 . The system of  claim 12 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned reserved e-mail address, and wherein the placing of a request for an order involves the platform member placing an order with the e-commerce platform, the method further comprising receiving the request for an order and passing the request to a site of the platform vendor for processing of the order request. 
     
     
         16 . The system of  claim 12 , wherein the at least one of an assigned e-mail address and a social community user id is a social community ID, and wherein the placing of a request for an order involves the platform member placing an order with an online market place administered by a social platform, where the social platform generates order confirmations to an inbox order folder associated with the social community ID. 
     
     
         17 . A computer readable media having instructions for causing a computer to process transactions associated with purchases/sales between a platform member and a platform vendor without the use of cookies, the instructions causing the computer to:
 create a member account for the platform member with an ecommerce platform, the member account including an e-commerce platform id including at least one of an assigned e-mail address and a social community user id belonging to the platform member to use when placing a request for an order;   receive, by the e-commerce platform, communications between the platform member and platform vendor including confirmations of orders for the purchase of one or more product and/or services by the platform member from the platform vendor, the communications being addressed to the e-commerce platform id;   send, by the platform vendor, order confirmations for the purchase of the one or more products and/or services to the e-commerce platform id without the use of cookies;   intercept, by the e-commerce platform, the received communications between the platform member and platform vendor to identify those communications that are actual order confirmations from the platform vendor to the platform member; and   based on the actual order confirmations identification, process the actual order confirmations to authorize rewards to be received by the platform member.   
     
     
         18 . The computer readable media of  claim 17 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, whereby the assigned e-mail address is associated with an existing e-mail address of the platform member at the time of creation of the platform member account with the e-commerce platform, the processor being further configured to: determine when information corresponding to either the assigned email address or the existing e-mail address is outdated; and communicate with the platform member in response thereto to correct outdated information. 
     
     
         19 . The computer readable media of  claim 17 , wherein the at least one of an assigned e-mail address and a social community user id is an assigned e-mail address, and wherein the placing of a request for an order involves the platform member placing an order at a site of the platform vendor, in response to which the platform vendor site generates an order e-mail confirmation to the assigned email address, the intercepting involving detecting the e-mail confirmation and corresponding with the platform vendor site to receive confirmation to authorize cashback incentives, where the rewards are the cashback incentives. 
     
     
         20 . The computer readable media of  claim 17 , wherein the at least one of an assigned e-mail address and a social community user id is a social community ID, and wherein the placing of a request for an order involves the platform member placing an order with an online market place administered by a social platform, where the social platform generates order confirmations to an inbox order folder associated with the social community ID.