US2022122098A1PendingUtilityA1
Methods and systems for determining reach information
Est. expiryAug 29, 2038(~12.1 yrs left)· nominal 20-yr term from priority
Inventors:Sam Aberman
G06Q 30/0246G06Q 30/0264G06Q 30/0204G06Q 30/0254G06N 20/00G06Q 30/0201G06N 5/04G06Q 30/0255
48
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Claims
Abstract
Methods and systems for determining reach information. Watching habits of viewers in a designated market can be analyzed using machine learning algorithms to obtain campaign spot plans. The campaign spot plans can be applied to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information. The TARP pattern information can be translated into reach information determining how many people were uniquely exposed to each campaign spot.
Claims
exact text as granted — not AI-modified1 . A method, comprising: analyzing duplicated watching habits of viewers in a designated market using machine learning algorithms and auto-generated synthetic campaigns to obtain campaign spot plans; applying the campaign spot plants to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information; and translating the TARP pattern information into reach information determining how many people were uniquely exposed to each campaign spot.
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