Method for selectively advertising items in an image

Abstract

One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user.

We claim: 
     
         1 . A method comprising:
 associating a tag with an item depicted by a video;   posting the video to a first social networking feed;   providing, for display on a client device for a user of a social networking system, the video comprising a dynamic visual cue for the tag with an animation effect; and   in response to an indication of an interaction by the user with one or more images of the video comprising the tag, causing the client device to display a website or a second social networking feed comprising an image depicting the item.   
     
     
         2 . The method of  claim 1 , wherein associating the tag with the item depicted by the video comprises:
 detecting the item within one or more images of the video utilizing computer vision; and   associating the tag with the item based on detecting the item.   
     
     
         3 . The method of  claim 1 , wherein associating the tag with the item depicted by the video comprises receiving, from an additional client device of an additional user of the social networking system, the tag identifying the item within images of the video. 
     
     
         4 . The method of  claim 1 , wherein:
 associating the tag with the item depicted by the video comprises associating a link to the website or to the second social networking feed with the item depicted by the video; and   causing the client device to display the website or the second social networking feed comprises directing the client device to an Internet site associated with the link.   
     
     
         5 . The method of  claim 1 , wherein providing the video comprising the dynamic visual cue comprises providing the video with the animation effect animating the item. 
     
     
         6 . The method of  claim 1 , wherein providing the video comprising the dynamic visual cue comprises providing the video comprising an image that flashes or pulses to indicate the item. 
     
     
         7 . The method of  claim 1 , wherein providing the video comprising the dynamic visual cue comprises providing the video with the animation effect enlarging the item. 
     
     
         8 . The method of  claim 1 , wherein providing the video comprising the dynamic visual cue for the tag comprises providing a portion of the video comprising the dynamic visual cue for the tag. 
     
     
         9 . The method of  claim 1 , wherein causing the client device to display the website or the second social networking feed comprises causing the client device to display the website or the second social networking feed comprising the item for purchase. 
     
     
         10 . A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computing device to:
 associate a tag with an item depicted by a video;   post the video to a first social networking feed;   provide, for display on a client device for a user of a social networking system, the video comprising a dynamic visual cue for the tag with an animation effect; and   in response to an indication of an interaction by the user with one or more images of the video comprising the tag, cause the client device to display a website or a second social networking feed comprising an image depicting the item.   
     
     
         11 . The non-transitory computer readable medium of  claim 10 , further comprising instructions that, when executed by the at least one processor, cause the computing device to:
 detect the item within one or more images of the video utilizing computer vision; and   associate the tag with the item based on detecting the item.   
     
     
         12 . The non-transitory computer readable medium of  claim 10 , further comprising instructions that, when executed by the at least one processor, cause the computing device to associate the tag with the item depicted by the video by receiving, from an additional client device of an additional user of the social networking system, the tag identifying the item within images of the video. 
     
     
         13 . The non-transitory computer readable medium of  claim 10 , further comprising instructions that, when executed by the at least one processor, cause the computing device to:
 associate the tag with the item depicted by the video comprises associating a link to the website or to the second social networking feed with the item depicted by the video; and   cause the client device to display the website or the second social networking feed comprises directing the client device to an Internet site associated with the link.   
     
     
         14 . The non-transitory computer readable medium of  claim 10 , further comprising instructions that, when executed by the at least one processor, cause the computing device to provide the video comprising the dynamic visual cue by providing the video with the animation effect animating the item. 
     
     
         15 . The non-transitory computer readable medium of  claim 10 , further comprising instructions that, when executed by the at least one processor, cause the computing device to provide the video comprising the dynamic visual cue by providing the video comprising an image that flashes or pulses to indicate the item. 
     
     
         16 . A system comprising:
 at least one processor; and   at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
 associate a tag with an item depicted by a video; 
 post the video to a first social networking feed; 
 provide, for display on a client device for a user of a social networking system, the video comprising a dynamic visual cue for the tag with an animation effect; and 
 in response to an indication of an interaction by the user with one or more images of the video comprising the tag, cause the client device to display a website or a second social networking feed comprising an image depicting the item. 
   
     
     
         17 . The system of  claim 16 , further comprising instructions that, when executed by the at least one processor, cause the system to associate the tag with the item depicted by the video by receiving, from an additional client device of an additional user of the social networking system, the tag identifying the item within images of the video. 
     
     
         18 . The system of  claim 16 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the video comprising the dynamic visual cue by providing the video with the animation effect enlarging the item. 
     
     
         19 . The system of  claim 16 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the video comprising the dynamic visual cue for the tag by providing a portion of the video comprising the dynamic visual cue for the tag. 
     
     
         20 . The system of  claim 16 , further comprising instructions that, when executed by the at least one processor, cause the system to cause the client device to display the website or the second social networking feed by causing the client device to display the website or the second social networking feed comprising the item for purchase.