System and method for contextual virtual local advertisement insertion

Abstract

A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world. Other embodiments are disclosed.

What is claimed is: 
     
         1 . A method comprising:
 providing, by a processing system including a processor to a first communication device of a first user, a first personalized advertisement in a first view of a virtual world of a first avatar of the first user, wherein the first view corresponds to a current context included in a plurality of contexts in the virtual world, and wherein the plurality of contexts comprises profiles for a plurality of users assembled together in a particular region of the virtual world and a current state of a game played by user avatars in the virtual world;   responsive to a determination that data of the current context does not indicate a quiet time, sending, by the processing system, an advertisement having a video advertising data type to the first communication device of the first user for display by a first display unit; and   responsive to a determination that the data of the current context indicates an audio conversation occurring between the first avatar and a second avatar in the virtual world, sending, by the processing system, a visual advertisement having a data type for display by the first display unit.   
     
     
         2 . The method of  claim 1 , wherein a first advertising data type for the first personalized advertisement is a preferred data type of the first user for the current context. 
     
     
         3 . The method of  claim 2 , further comprising:
 providing, by the processing system, a second personalized advertisement in a second view of the virtual world of the second avatar.   
     
     
         4 . The method of  claim 3 , wherein a second advertising data type for the second personalized advertisement is a preferred data type of a second user for the current context. 
     
     
         5 . The method of  claim 4 , wherein the second advertising data type is different than the first advertising data type. 
     
     
         6 . The method of  claim 1 , further comprising:
 determining, by the processing system, that the data of the current context indicates the audio conversation occurring between the first avatar and the second avatar in the virtual world; and   sending, by the processing system, the visual advertisement having the data type to the first communication device, a second communication device of a second user, or a combination thereof.   
     
     
         7 . The method of  claim 1 , wherein the current context for the first avatar for the first user comprises the first avatar and the second avatar appearing together in the virtual world. 
     
     
         8 . The method of  claim 1 , wherein the first view of the virtual world of the first avatar comprises visual objects within the virtual world. 
     
     
         9 . The method of  claim 8 , wherein the visual objects are observable by the first avatar. 
     
     
         10 . The method of  claim 1 , further comprising:
 selecting an advertising data type for a particular one of the plurality of users indicating a response of the particular one of the plurality of users to a data type in the current context.   
     
     
         11 . A system, comprising:
 a processing system including a processor; and   a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
 presenting to a first end user device of a first end user a first personalized advertisement for display by a first display unit, the first personalized advertisement having a preferred data type in a first context of a plurality of contexts in a virtual world, the first end user being associated with a first avatar in the virtual world, wherein the first context comprises first data indicating a quiet time without conversation between the first avatar of the first end user and a second avatar of a second end user in the first context of the plurality of contexts and without background noise occurring in the virtual world; 
 presenting, to a second end user device of the second end user and for display by a second display unit, a second personalized advertisement in a view of the virtual world of the second avatar in accordance with a second preferred data type of the second end user; and 
 selecting an advertising data type for a particular one of a plurality of end users represented as avatars in the virtual world indicating a response of the particular one of the plurality of end users to an advertising data type in the first context. 
   
     
     
         12 . The system of  claim 11 , wherein the plurality of end users includes the first end user and the second end user. 
     
     
         13 . The system of  claim 11 , wherein the first context is based on a combination of profiles of two or more end users of the plurality of end users. 
     
     
         14 . The system of  claim 11 , wherein the first context comprises a combination of the first avatar of the first end user and the second avatar of the second end user appearing together. 
     
     
         15 . The system of  claim 11 , wherein the operations further comprise:
 sending an advertisement having an audio advertising data type to the first end user device of the first end user responsive to the first data of the first context indicating the quiet time.   
     
     
         16 . The system of  claim 15 , wherein a second context of the plurality of contexts comprises second data, and wherein the operations further comprise:
 sending a visual advertisement having one of a data type, image, text and video responsive to the second data indicating loud background noise present and conversation in the virtual world.   
     
     
         17 . A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
 presenting, on a first display unit of a first communication device of a first user, a first personalized advertisement having a preferred data type for the first user in a first context of a virtual world, wherein the first user is associated with a first avatar, wherein the first context comprises data indicating a quiet time without conversation between the first avatar of the first user and a second avatar of a second user and without background noise occurring in the virtual world; and   presenting, on a second display unit of a second communication device of the second user, a second personalized advertisement in a view of the virtual world of the second avatar in accordance with a second preferred data type for the second user, wherein the first and second personalized advertisements are customized to the first and second users so that the first and second users are presented with different advertisements.   
     
     
         18 . The non-transitory, machine-readable medium of  claim 17 , wherein the virtual world includes a digital simulation of a city that includes streets, buildings, cars, and billboards. 
     
     
         19 . The non-transitory, machine-readable medium of  claim 18 , wherein the operations further comprise:
 presenting first personalized advertisements to the first user on the buildings, the cars, and the billboards and presenting second personalized advertisements to the second user on the buildings, the cars, and the billboards.   
     
     
         20 . The non-transitory, machine-readable medium of  claim 17 , wherein the first personalized advertisement includes a first name of the first user, and wherein the second personalized advertisement includes a second name of the second user.